Hello We're Change Nation, an agency of leading Brand Strategists, Designers, Creatives, Thinkers, Writers and Marketeers. This document tells you a little about us, what we do, for whom and why. We're based in London and Singapore and work globally.

1. Provoke, stimulate and create
March 2014
Change Nation
London & Singapore

2. Hello
In 2009 I set up a new creative agency, Change Nation, with a small team of leading
brand strategists, designers, creatives, thinkers, writers and marketeers.
We sought to act as a catalyst; to provoke, stimulate and create. By thinking the
opposite and challenging convention, we aimed to create dynamics, to create changes.
5 years later on, we’re still doing this; defining, designing and delivering beautifully
evolved brands for clever clients.
With a commercial model which makes us hugely competitive and a network of some
of the most talented creative minds in the industry, we remain as focussed as ever on
delivering our clients cost efficient brand strategies and creative solutions, ensuring
you remain distinctive, relevant and more effective.
We would we delighted to talk to you regarding any upcoming projects.
Please don’t hesitate to contact me if you have any questions.
Kind regards,
Simon Thompson
Founder
Change Nation (London & Singapore)
simon@changenationbrand.com

3. Our Services
We define, design and deliver practical and creative support for businesses in the form of:
Brand Insight
including:
Global and market trend reporting
Plausible brand and market scenarios
Emerging market opportunities
Brand Strategy and Design Consultancy
including:
Competitive research
Brand evaluation / audits
Brand development, design and delivery
Purpose / positioning / values development
Messaging and tone of voice
Design guidelines
Sensory branding
Copywriting
Creation of brand collateral
Film and Photography
including:
Pre-production, model management
including planning and production
Shoot and management
Post production
Creative direction, producers
Brand Partnerships / Sponsorships
including in:
Brokering brand partnerships
Rights management
Contract negotiation
Our Location
We have revised the traditional agency structure in response to the changing requirements
of our international client base and contemporary work force.
Whilst we retain offices in London and Singapore for presentations, brainstorms, mail and
meetings, we also spend a lot of time out the office – with our clients, researching, writing
and creating.
In this digital world, our team may be thousands of miles apart, yet are always connected.
In fact wherever we are, we’re in touch with each other, all data and most importantly, our
clients.

4. Our Experience
Our team members, before and since joining Change Nation have variously:
–
Advised and developed luxury brands and projects for leading hotel groups, including
InterContinental Hotels and Resorts, Raffles Hotels and Resorts, Jumeirah Group,
The Wellesley, The Savoy
–
Advised and developed luxury brands and projects for leading retailers, including
Harrods, Harvey Nichols, Fenwick, Arnotts, Selfridges, Browns and Mulberry
–
Advised and developed luxury brands and projects for leading developers and property
businesses including Westfield, CBRE, OUE and GPE
–
Created and re-energised the Sony Ericsson, Manpower and Sky Television brands
–
Advised and helped to create the London 2012 brand
–
Worked at board level within telecoms for Orange (UK and Internationally) MTN
(South Africa) and have helped develop multi-million pound projects for BT (UK), Beeline
(Russia), Mobilekom (Serbia), Maxis and Astro (Malaysia) and, most recently, Globe
(Philippines)
–
Worked with and developed country strategies for the governments and tourist boards of
California, Brand USA and Abu Dhabi
–
Specialised in understanding the luxury consumer - and advised clients how best to
engage with them

5. “ I am a fashion person,
and fashion is not only about clothes,
it’s about all kinds of change ”
Karl Lagerfeld
“ There is nothing wrong in change, if it is in the right direction To improve is to change, so to be perfect is to change often “
Winston Churchill
“ It’s not the strongest of the species that survives, nor the most intelligent.
It is the one that is most adaptable to change ”
Charles Darwin
Contact
Simon Thompson
Change Nation
Simon@ChangeNationBrand.com