The panel discussion at Club Industry 2012 focused on the influence of technology on the future of the health club industry. Key topics included how technology is changing consumer expectations and buying habits, the need for industry standards and interoperability, and challenges in adopting new technologies due to costs and rapid changes. The panel consensus was that technology will continue transforming the consumer experience both inside and outside of clubs, and disruption from new technologies may significantly impact traditional club business models in the future.

1. INFLUENCE OF TECHNOLOGY
CONTENT
A GLIMPSE AT TOMORROWS HEALTH CLUB
DATE EVENT
10/12/2012 @CLUBINDUSTRY 2012
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2. CHUCK RUNYON ANYTIME FITNESS
GRAHAM MELSTRAND ACE
KEVIN LAFERRIERE FITPRO
ROUNDTABLE PANEL - BRYAN O’ROURKE FIT-C CHAIRS
CLUB INDUSTRY 2012 - TECHNOLOGY AND THE FUTURE HEALTH CLUB
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3. content available @
bryankorourke.com
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4. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
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A GLIMPSE AT TOMORROWS HEALTH CLUB
KEY DRIVERS
TECHNOLOGY
CONSUMERS
GLOBALISM
BUSINESS IS CHANGING
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5. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB
KEY DRIVERS
INTERNET
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MOBILITY
CLOUD PLATFORMS
TECHNOLOGY TRENDS
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6. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB
BUYING HABITS & EXPECTATIONS
CHANGING
CONSUMER TRENDS
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7. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB
“They will want fitness
to be shaped around
them. They will ask our
industry to become
more people-centric.”
PHILLIP MILLS - THE FUTURE OF
FITNESS WHITE PAPER
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8. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB
HOW WILL THE
CLUB INDUSTRY EVOLVE ?
"The future will be exciting
for those who embrace the
technologies that will
revolutionize the health
club business."
MICHAEL BRUNO - CHAIRMAN & CEO
OWNER OF STARTRAC & STAIRMASTER BRANDS
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9. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB
INTEROPERABILITY
STANDARDS
TCP/IP - INTERNET
WIFI - WIRELESS
GSM / TDMA - MOBILE
FIT-C MEANS STANDARDS
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10. CHUCK RUNYON ANYTIME FITNESS
GRAHAM MELSTRAND ACE
KEVIN LAFERRIERE FITPRO
ROUNDTABLE PANEL - BRYAN O’ROURKE FIT-C CHAIRS
CLUB INDUSTRY 2012 - TECHNOLOGY AND THE FUTURE HEALTH CLUB
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11. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
1. What Do You See As The
Biggest Change In Clubs
Due To Technology In The
Past 5 Years ?
PANEL CONCENSUS: THE INTERNET HAS
MADE MANY MEMEBERS SMARTER AND THE
MARKET MORE COMPETITIVE.
A GLIMPSE AT TOMORROWS HEALTH CLUB
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12. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
2. Where Is Member
Experience And Content
Delivery Like Virtual Group
Fitness Headed?
PANEL CONCENSUS: EXPERIENCES WILL
NEED TO BE DELIVERED INSIDE AND OUTSIDE THE
CLUBS. ANY WAY THEY MEMBERS WANT. VIRTUAL
KIOSKS WILL PLAY A PART.
A GLIMPSE AT TOMORROWS HEALTH CLUB
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13. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
3. The “Wellness”
Paradigm and Clubs. How
Can Technology Help This
Become A Reality ?
PANEL CONCENSUS: LIKE CAR INSURANCE YOUR HEALTH
SCORE WILL DETERMINE WHAT YOU PAY FOR CARE.
OUTCOMES WILL BECOME A BIG PART OF THE BUSINESS. A
SURGE IN WELLNESS COMPETITION FROM OUTSIDE THE
INDUSTRY (WALLGREENS) IS COMING.
A GLIMPSE AT TOMORROWS HEALTH CLUB
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14. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
4. What Challenges Do You
See In Clubs Adopting New
Technologies?
PANEL CONCENSUS: COST ARE A BIG BARRIER TO
ADOPTION. IT TAKES A LOT OF MONEY TO TRAIN PEOPLE
IN THE USE OF TECHNOLOGY. TECHNOLOGY IS ALSO
CHANGING SO FAST THAT INVESTMENTS CAN BECOME
OBSOLETE QUICKLY. ITS A CHALLENGE.
A GLIMPSE AT TOMORROWS HEALTH CLUB
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15. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
5. What Do You Think About
The Need For Collaboration On
Industry Standards And
Interoperability ?
PANEL CONCENSUS: CONSUMERS ARE LOOKING FOR
INTEGRATION. ITS A GOOD IDEA BUT WILL BE HARD TO
DO. SO MANY DEVICES EXIST AND SO MUCH IS
COMING DOWN THE PIPELINE. VENDORS ARE EACH
TRYING TO DO THERE OWN THING.
A GLIMPSE AT TOMORROWS HEALTH CLUB
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16. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
6. What Are Your Thoughts
On Smartphone And Tablet
Use In Clubs?
PANEL CONCENSUS: THE USE OF SMARTPHONES AND
OTHER DEVICES IS HERE TO STAY IN CLUBS. ITS
WHAT PEOPLE WANT. THERE IS AN ISSUE OF PRIVACY
BUT THAT HAS LESS TO DO WITH TECHNOLOGY
ITSELF . WE NEED TO BE CUSTOMER FOCUSED.
A GLIMPSE AT TOMORROWS HEALTH CLUB
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17. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
7. How Is Professional
Education Changing As A
Result Of Technology ?
PANEL CONCENSUS: TECHNOLOGY IS
TRANSFORMING THE WAY PROFESSIONALS CAN
LEARN. HOW INFORMATION IS PROVIDED AND
HOW CONTENT IS REPURPOSED THROUGH
TECHNOLOGY IS REVOLUTIONIZING TRAINING.
A GLIMPSE AT TOMORROWS HEALTH CLUB
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18. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
8. How Are Clubs Using And
Going To Use Social Media
And Digital Marketing ?
PANEL CONCENSUS: CLUBS CAN’T HIDE FROM MEMBER
SENTIMENTS ANYMORE. PROSPECTS ARE GOOGLING AND
SEEING FEEDBACK VIA SOCIAL NETWORKS. EITHER CLUB
BRANDS ARE GOING TO ENGAGE WITH AND ADDRESS IT
OR THEY ARE GOING TO HAVE A PROBLEM.
A GLIMPSE AT TOMORROWS HEALTH CLUB
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19. CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
9. Is Technology An Important
Enough Pillar In Most
Industry Strategic Thinking ?
PANEL CONCENSUS: COACHING AND MOTIVATING ARE
THINGS TECHNOLOGY CAN’T DO THAT WELL YET. ITS THE
VALUE PARADIGM FOR CLUBS. THE INDUSTRY HAS LEGGED
BEHIND OTHERS AND DISRUPTION FROM TECHNOLOGY
HAS NOT IMPACTED CLUB BUSINESS MODELS AS MUCH
AS THEY WILL IN THE FUTURE.
A GLIMPSE AT TOMORROWS HEALTH CLUB
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20. THANKS !
@CHUCKRUNYON ANYTIME FITNESS
@GMELSTRAND ACE
@PTONTHENET KEVIN LAFERRIERE
ROUNDTABLE PANEL - @BRYANKOROURKE FIT-C CHAIRS
CLUB INDUSTRY 2012 - TECHNOLOGY AND THE FUTURE HEALTH CLUB
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21. INFLUENCE OF TECHNOLOGY
CONTENT
A GLIMPSE AT TOMORROWS HEALTH CLUB
DATE EVENT
10/12/2012 CLUB INDUSTRY 2012
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