1. (206) 251-6911 Bryan Rutberg bryanr@agconsultingpartners.com
create. communicate. connect.
Marketing and Communications Consultant
I help organizations connect with their most important audiences – customers, partners, and
employees. I work with leaders to develop clear communications themes and desired calls-to-
action, help them articulate their vision, then lead teams to execute a comprehensive, holistic
marketing or communications plan. I make sure the intended audience gets the message.
Strong communications and relationship building skills have led me to success in sales,
marketing, channels, and alliance roles; managing singular events and long-term projects, in
positions with global scope and C-level contact. I like both boardroom brainstorming and rolling
up sleeves to get the job done personally or through client and consulting teams.
Professional Experience
AG Consulting Partners, Seattle, WA 2011-Present
Partner
Help clients develop and drive strategy through critical thinking, analysis, and research and
ensure excellent stakeholder management throughout projects. Communications planning
including development of themes, execution plans, and deliverables ranging from speeches and
presentations to web content for playbooks and success stories. Meeting facilitation to drive
creative thinking and decision-making.
Peaked in partnerships and alliances, and corporate communications.
Microsoft Corporation, Redmond, WA 2005-2011
Director, Executive Communications 2010-2011
Manage communications rhythm and events for Microsoft Services Corporate Vice President.
Coordinate speaking requests, develop key executive themes, and drive presentation content for
written comms and speeches. Find and develop storylines, collect customer and people success
stories, and solicit “must communicate” material. Prep CVP for live speaking engagements.
 Cross-organizational collaboration for speeches at Microsoft’s top sales, technical, and
management readiness events.
 Primary writer for regular calls with managers and senior field leaders, global and
regional All-Hands presentations via web and in-person.
 Helped drive 2011 MS poll gain of 5% on key questions related to understanding of
Services strategy, from over 15,000 respondents.
Director, Redmond Executive Briefing Center 2007-2010
Drove strategy and execution for Microsoft’s Executive Briefing Program, building relationships
with top customers and partners, helping sales teams drive opportunities and close business, and
educating government elites.
 Increased total organizations touched 50% without increasing headcount or fixed
budget.
 Expanded program for Global Accounts and Alliance Partners, achieving 35% YoY
growth in GA and Alliance visits.

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 Improved survey responses for customer, account team, and speaker satisfaction by
driving cross-group coordination, increasing recognition of speakers within their
organizations, improving briefing management workflows.
Director, Services Partners, Microsoft Enterprise Services 2005-2007
** FY07 Recipient – Great People Great Performances Club. One of 30 worldwide recognized
for superior performance in Microsoft Services during the year. **
Developed strategy and messaging for Microsoft’s relationships with global and regional system
integrators. Articulated rules of engagement, mitigated disputes, promoted Microsoft actions in
the market, and created joint go-to-market offerings, working with Microsoft field, HQ, and
partner teams. Created and executed communications plans for field, press, and analysts. Led
team responsible for Service’s activity at annual Worldwide Partner Conference and managed
annual Services Partner Satisfaction Survey. Launched Services Partner Advisory Council.
Rutberg Consulting, Seattle, WA 2004-2005
Principal
Developed partnering and marketing strategies for clients ranging from start-ups to divisions of
Global 100 companies. Led sales and business development projects to launch new products and
re-position existing products. Emphasis on growth strategies and new market entry.
McKinsey & Company, Palo Alto, CA 2000-2003
General Manager, Technology Knowledge Center
 Launched and led team that planned, built, promoted, and managed McKinsey’s Center
of Excellence for collaborating with technology companies to provide “e-enabled” client
service. Increased McKinsey’s win percentage and improved client results by developing
tech-enabled service lines.
 Drove new revenue opportunities for the Firm by developing McKinsey intellectual
property into software code.
 Led team giving business development, technical, and legal advice to teams within
McKinsey that collaborated with IT companies. Counseled client company officers and
executives on technology options and selection.
Cedar Group, U.S., Haverhill, MA 1999-2000
Vice President, Sales
 Doubled sales headcount while managing existing team to close deals in pipeline.
 Doubled sales pipeline by driving territory development plans.
 Built initial new-hire curriculum, managed training delivery.
Hewlett-Packard Company, Rockville, MD/Sunnyvale, CA 1990-1999
General Sales and Marketing Executive, including Global Alliance Manager for key ERP and
Supply Chain software partners, Direct Sales Representative (#1 installed base sales rep in U.S.,
1994), Field Marketing Lead, and PC Division Channel Manager.
Education
MBA, Marketing concentration University of North Carolina; Chapel Hill, NC
Bachelor of Arts, English Literature Georgetown University; Washington, DC