Web 2.0 storytelling overview


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Web 2.0 storytelling overview

  1. 1. Web 2.0 Storytelling: Introduction NITLE workshops 2008 Bryan Alexander
  2. 2. What is it? <ul><li>An emergent set of storytelling practices, growing out of Web 2.0 technologies and cultural forms. </li></ul>
  3. 3. Caveats <ul><li>This framework might be larger than your project </li></ul><ul><li>Much emerges through exploration </li></ul>
  4. 4. Who are people in this? <ul><li>Roles </li></ul><ul><li>Producer </li></ul><ul><li>Consumer </li></ul><ul><li>Scholar </li></ul><ul><li>Teacher </li></ul><ul><li>Consultant </li></ul><ul><li>Supporter </li></ul><ul><li>Questions </li></ul><ul><li>Why these platforms? </li></ul><ul><li>How to discover and participate? </li></ul><ul><li>How to support? </li></ul>
  5. 5. But wait, what's storytelling? <ul><li>“The last man on Earth sat alone in a room.” </li></ul>
  6. 6. But wait, what's storytelling? <ul><li>“The last man on Earth sat alone in a room. </li></ul><ul><li>There was a knock on the door.” </li></ul><ul><li>(Fredric Brown, “Knock”, 1948) </li></ul>
  7. 7. But wait, what's storytelling? <ul><li>Beginning, middle, end </li></ul><ul><li>The Freytag triangle </li></ul><ul><li>Delight and instruct </li></ul>
  8. 8. Put another way <ul><li>What are stories about? What is content? </li></ul><ul><li>About someone important </li></ul><ul><li>About an important event </li></ul><ul><li>About what one does </li></ul>Center for Digital Storytelling, Digital Storytelling Cookbook. http:// www.storycenter.org/cookbook.html
  9. 9. Put another way <ul><li>What are stories about? What is content? </li></ul><ul><li>Personal versus impersonal </li></ul><ul><li>Creative fiction vs nonfiction composition </li></ul><ul><li>Curricular vs campus vs personal vs etc. </li></ul>(storyteller, Ripton Vermont, 2008)
  10. 10. Web 1.0 storytelling <ul><li>What can we learn from it? </li></ul><ul><li>Hypertext </li></ul><ul><li>Multimedia </li></ul><ul><li>Browser-focused </li></ul><ul><li>Offline, analog content (textbooks) </li></ul><ul><li>Evanescent </li></ul>
  11. 11. Web 1.0 storytelling <ul><li>Example: Dreaming Methods (2000ff) </li></ul><ul><li>http:// www.dreamingmethods.com / </li></ul>
  12. 12. <ul><li>Example: “Ted’s Caving Journal” (circa 2001) </li></ul>(one copy, from http://www.angelfire.com/trek/caver/page1.html )
  13. 13. <ul><li>Features: </li></ul><ul><li>Multilinear </li></ul><ul><li>Multimedia </li></ul><ul><li>Very Web </li></ul><ul><li>Serial structure </li></ul>
  14. 14. Digital storytelling roots <ul><li>Digital Storytelling movement </li></ul>Digital Storytelling at Ukaiah, 2006
  15. 15. Digital storytelling roots <ul><li>Educational projects growing </li></ul><ul><li>Community </li></ul><ul><li>Curricula </li></ul><ul><li>Support </li></ul>( http://connect.educause.edu/Library/Abstract/StorytellingintheAgeofthe/42327 )
  16. 16. Digital storytelling <ul><li>Transmedia storytelling (Henry Jenkins) </li></ul><ul><li>Multiple platforms </li></ul><ul><li>Commercial </li></ul><ul><li>Fan base… </li></ul>
  17. 17. Digital storytelling <ul><li>…Franchise or brand </li></ul><ul><li>Control across sites </li></ul><ul><li>Diffuse boundaries </li></ul>
  18. 18. Digital storytelling roots <ul><li>Email chain letters, jokes </li></ul><ul><li>Social </li></ul><ul><li>Boundaries fuzzy </li></ul><ul><li>Microcontent </li></ul><ul><li>Virtual community facilitation (1980s on) </li></ul>(Snopes.com)
  19. 19. Digital storytelling roots <ul><li>One theory </li></ul>http://www.unfiction.com/compendium/2006/11/10/undefining-arg/2/ <ul><li>Chaotic fiction , including ARGs </li></ul>
  20. 20. What's web 2.0 about? <ul><li>Quick recap </li></ul><ul><li>Microcontent </li></ul><ul><li>Social software </li></ul><ul><li>Multiply authored content </li></ul><ul><ul><li>within content </li></ul></ul><ul><ul><li>located externally </li></ul></ul><ul><li>Perpetual beta </li></ul><ul><li>Boundaries can be hard to find </li></ul><ul><li>All issues still on the table </li></ul>
  21. 21. Platforms <ul><li>Blogosphere and character </li></ul><ul><li>“ As one day’s posts build on points raised or refuted in a previous day’s, readers must actively engage the process of “discovering” the author, and of parsing from fragment after fragment who is speaking to them, and why, and from where whether geographically, mentally, politically, or otherwise.” </li></ul><ul><li>-Steve Himmer, “The Labyrinth Unbound” (2003) </li></ul>
  22. 22. Platforms <ul><li>Blogosphere and time </li></ul><ul><li>“ You know what's funny? I bet if I posted this email message on my blog, as a story, I'd get two dozen emails from readers — the ones who know how clueless I can be — telling me to get a clue, that you're obviously taking someone else. A bagel .” </li></ul><ul><li>-Postmodern Sass </li></ul><ul><li>http://www.postmodernsass.com/blogger/2005/04/my-baby-she-wrote-me-letter.html </li></ul>
  23. 23. Blog as story diary <ul><li>Or several blogs: Dionaea House and Loreen Mathers ( http://www.dionaea-house.com/default.htm ) </li></ul>“ The LiveJournal of Zachary Marsh”
  24. 24. Blog as story diary <ul><li>Futureblogging: “Harvey Feldspar's Geoblog” </li></ul>( http://www.wired.com/techbiz/it/magazine/15-07/local ) -Bruce Sterling, Wired , 2007
  25. 25. Bookblogging <ul><li>http://www.pulsethebook.com/ - “networked book” (Institute for the Future of the Book) </li></ul>And others http:// simonofspace.blogspot.com /
  26. 26. Bookblogging <ul><li>&quot;a networked book is an open book designed to be written, edited and read in a networked environment.“ (IFTFTB) </li></ul><ul><li>See also Googlization of Everything and Flightpaths ( http://www.googlizationofeverything.com/ and http:// www.flightpaths.net/blog/index.php/about / ) </li></ul>
  27. 27. <ul><li>Republish content via blog </li></ul><ul><li>Pedagogy </li></ul><ul><li>Social feedback </li></ul><ul><li>Publicity </li></ul><ul><li>Pepys Diary </li></ul><ul><li>Dracula Blogged </li></ul><ul><li>Ulysses and da Vinci per day </li></ul>( http://wwar1.blogspot.com/ )
  28. 28. Bookblogging <ul><li>Extended networks </li></ul><ul><li>Support wikis (example: Pynchon) </li></ul><ul><li>William Gibson lost his Node </li></ul>( http://www.nodemagazine.com/ )
  29. 29. Microbloglosphere <ul><li>Twitter: a single narrative </li></ul><ul><li>Good Captain </li></ul><ul><li>http://twitter.com/goodcaptain </li></ul><ul><li>http://loose-fish.com/ </li></ul>
  30. 30. Microbloglosphere <ul><li>Twitter: aphorisms </li></ul><ul><li>Jenny Holzer </li></ul><ul><li>http://twitter.com/jennyholzer </li></ul>
  31. 31. Microbloglosphere <ul><li>Twitter: class en masse </li></ul><ul><li>http://twitter.com/manyvoices </li></ul>
  32. 32. Wikistorytelling <ul><li>The Penguin novel </li></ul>( http://www.amillionpenguins.com/wiki/index.php/Main_Page )
  33. 33. Wikistorytelling Can a collective create a believable fictional voice? How does a plot find any sort of coherent trajectory when different people have a different idea about how a story should end – or even begin? And, perhaps most importantly, can writers really leave their egos at the door? “ About”, http://www.amillionpenguins.com/wiki/index.php/About
  34. 34. <ul><li>Flickr and storytelling </li></ul><ul><li>Tell a story in 5 frames group </li></ul>“ Gender Miscommunication” (Nightingai1e, 2006)
  35. 35. IV. Web 2.0 storytelling
  36. 36. IV. Web 2.0 storytelling
  37. 37. IV. Web 2.0 storytelling
  38. 38. IV. Web 2.0 storytelling “ Gender Miscommunication” (Nightingai1e, 2006)
  39. 39. <ul><li>Flickr and storytelling </li></ul><ul><li>In the Tell a story in 5 frames group, 'Alone With The Sand' </li></ul>(moliere1331, 2005)
  40. 40. Social photo stories Example: « Farm to Food », Eli the Bearded (2008)
  41. 41. Social photo stories
  42. 42. Social photo stories
  43. 43. Social photo stories <ul><li>Flickr, Tell A Story in Five Frames group ( http://www.flickr.com/groups/visualstory/ ) </li></ul>Example: &quot;Food to Farm&quot;, Eli the Bearded (2008)
  44. 44. Social photo stories Example: &quot;Food to Farm&quot;, Eli the Bearded (2008)
  45. 45. Social photo stories <ul><li>Pedagogies: </li></ul><ul><li>Remix </li></ul><ul><li>Archive work </li></ul><ul><li>Social presentation </li></ul><ul><li>Visual literacy </li></ul>( http://www.flickr.com/groups/visualstory/discuss/72157603786255599/ ; http://www.flickr.com/photos/library_of_congress/ )
  46. 46. Social photos <ul><li>Social image hypertext: Mission stencil story </li></ul>( http://www.flickr.com/photos/9793231@N05/sets/72157600706628117/ )
  47. 47. Social photo storytelling pedagogy: USF digital journalism class (David Silver) ( http://silverinsf.blogspot.com/2007/02/digital-journalism-flickr-project.html )
  48. 48. Social photos <ul><li>Pedagogy </li></ul><ul><li>Shifting work across venues </li></ul><ul><li>Archiving </li></ul><ul><li>Personal and private </li></ul>( http://usfblogtastic.blogspot.com/ )
  49. 49. Social slides <ul><li>Barbara Ganley, “Into the Storm” (2007) </li></ul>( http://www.slideshare.net/bgblogging/intothestorm http://bgexperiments.wordpress.com/2007/07/13/into-the-storm/ )
  50. 50. <ul><li>Embedded within Slideshare Web platform apparatus </li></ul>
  51. 51. <ul><li>Embedded within blog </li></ul>
  52. 52. Storytelling by p odcast <ul><li>The Yellow Sheet , by Librivox team (2007) </li></ul><ul><li>Text then podcast </li></ul><ul><li>http://librivox.org/the-yellow-sheet-by-librivox-volunteers/ </li></ul><ul><li>More: Podiobooks, http://www.podiobooks.com/ </li></ul>
  53. 53. Web video storytelling <ul><li>Connect with I ( http://www.connectwithi.com/ ) </li></ul><ul><li>Serial video </li></ul><ul><li>Fan content </li></ul><ul><li>Physical content </li></ul>
  54. 54. Web video storytelling <ul><li>lonelygirl15 ( http://en.wikipedia.org/wiki/Lonelygirl15 ) </li></ul><ul><li>YouTube serial video content </li></ul><ul><li>Local fan content </li></ul><ul><li>Distributed response </li></ul><ul><li>Hoax plot </li></ul>
  55. 55. Storytellerster <ul><li>MySpace, Facebook as platform </li></ul><ul><li>Example: Silver Ladder </li></ul>(Two of Clubs character on Myspace)
  56. 56. Untapped or supplementary? <ul><li>Folksonomies? </li></ul><ul><li>for description: http://www.pulsethebook.com/ </li></ul>ManyEyes http://services.alphaworks.ibm.com/manyeyes ; cf also Wordle
  57. 57. Untapped or supplementary? <ul><li>Social Bookmarking: s upplementary? </li></ul><ul><li>Wrangle information about Web 2.0 storytelling </li></ul>
  58. 58. Multiplicity of platforms <ul><li>Actually, none exist in isolation </li></ul><ul><li>some projects are based in multiple platforms </li></ul><ul><li>aura of social interaction based wherever people feel like it </li></ul><ul><li>can start in one, then expand </li></ul>
  59. 59. Multiplicity of platforms <ul><li>New forms combining categories into one? </li></ul>Voicethread Storybox ( http://www.story-box.co.uk/index.php )
  60. 60. <ul><li>Alternate reality games </li></ul><ul><li>Permeability of game boundary (space and time) </li></ul><ul><li>Focus on distributed, collaborative cognition </li></ul><ul><li>Increased ephemerality </li></ul>(Perplex City, 2003-2006)
  61. 61. <ul><li>Political ARG </li></ul>(World Without Oil, May 2007)
  62. 62. <ul><li>ARG pedagogy </li></ul><ul><li>Creation for constructivism </li></ul><ul><li>Information literacy </li></ul><ul><li>Object of study </li></ul>(Nine Inch Nails game, 2007)
  63. 63. Non-digital roots <ul><li>Epistolary novels </li></ul><ul><li>Victorian serials </li></ul><ul><li>Pulp serials </li></ul><ul><li>Radio </li></ul><ul><li>Soaps </li></ul>(Dickens, Bleak House installment, PBS site)
  64. 64. Practices and principles <ul><li>How to start </li></ul><ul><li>Idea germ - maybe a character, a concept to explain </li></ul><ul><li>What audience? </li></ul><ul><li>Which platform tends to lead to the kind of results you’d prefer? </li></ul>
  65. 65. Practices and principles <ul><li>How to start : preparation </li></ul><ul><li>Lessons from ARGs </li></ul><ul><ul><li>Preload lots of material before release </li></ul></ul><ul><ul><li>Art of lack of control </li></ul></ul><ul><li>Basic PM </li></ul><ul><ul><li>Build in risk control </li></ul></ul><ul><ul><li>Timeline (maybe milestones, maybe gates) </li></ul></ul>
  66. 66. Practices and principles <ul><li>Digital Storytelling’s 7 principles </li></ul><ul><li>Point of view </li></ul><ul><li>Dramatic question </li></ul><ul><li>Emotional content </li></ul><ul><li>Voice (style) </li></ul><ul><li>Soundtrack (and other media) </li></ul><ul><li>Economy </li></ul><ul><li>Pacing </li></ul><ul><li>“ Digital Storytelling Cookbook” </li></ul>
  67. 67. Practices and principles <ul><li>Time </li></ul><ul><li>Wilkie Collins: &quot;Make 'em cry, make 'em laugh, make 'em wait&quot; </li></ul><ul><li>keep it coming (cf ask a Ninja) </li></ul><ul><li>Big time: serial </li></ul><ul><li>Little time: accretive </li></ul>
  68. 68. Practices and principles <ul><li>Space </li></ul><ul><li>Accretion </li></ul><ul><ul><li>Linear </li></ul></ul><ul><ul><li>Rhizomatic </li></ul></ul><ul><li>Subtraction </li></ul><ul><ul><li>Deletion (wiki, comment) </li></ul></ul><ul><ul><li>Link rot </li></ul></ul>
  69. 69. Practices and principles <ul><li>Character </li></ul><ul><li>You: persona </li></ul><ul><li>Creative or historical character </li></ul><ul><li>Blog as character (Kathleen Fitzpatrick) </li></ul><ul><li>Twitter as character (Eric Rice) </li></ul>
  70. 70. Practices and principles <ul><li>Setting </li></ul><ul><li>Sometimes ambient </li></ul><ul><li>Or use linked services (maps) </li></ul>
  71. 71. Practices and principles <ul><li>Triangular desire (Rene Girard, Eve Sedgwick) </li></ul><ul><li>Connections between characters </li></ul><ul><li>Watch for connections between audience members </li></ul><ul><ul><li>Check platform and aura </li></ul></ul>
  72. 72. Practices and principles <ul><li>Fab your lexia chunks </li></ul><ul><li>Recap/summary of story </li></ul><ul><li>Cliffhanger </li></ul><ul><li>Internal organizing statement </li></ul><ul><li>Discrete argument point </li></ul><ul><li>Shift in Lego pieces </li></ul><ul><li>POV </li></ul><ul><li>Timeline </li></ul><ul><li>Embedded story </li></ul><ul><li>Meta, help, disclaimer </li></ul><ul><li>(And they move without you.) </li></ul>
  73. 73. Practices and principles <ul><li>New practices emerging: hoax </li></ul><ul><li>She's a Flight Risk http://esquire.com/features/articles/2003/030922_mfe_isabella_1.html </li></ul><ul><li>Conservapedia? </li></ul><ul><li>lonelygirl15 </li></ul>
  74. 74. Futures <ul><li>Web 2.0 story content might privilege mysteries, since there needs to be a hook to drive readers from piece to distributed piece. Note, for instance, the predominance of mysteries in alternate reality games. </li></ul>
  75. 75. Futures <ul><li>Web 2.0 stories are likely to focus on time as a major structural element. </li></ul><ul><ul><li>smaller Web 2.0 stories which don't do this </li></ul></ul><ul><ul><li>are Web 2.0 stories always in beta? </li></ul></ul>
  76. 76. Futures <ul><li>Stories about Web 2.0 storytelling </li></ul><ul><li>Alex Payne, “They Stopped Calling It Rendezvous” (2005) </li></ul>
  77. 77. Futures <ul><li>Await the backlash. </li></ul><ul><li>First will come the Rosens and egostorytelling. </li></ul><ul><li>Next will be the scary Web update: news media, marketing. </li></ul>
  78. 78. Futures <ul><li>Quality </li></ul><ul><ul><li>Some are lame </li></ul></ul><ul><ul><li>Emerging standards, aesthetics? </li></ul></ul><ul><ul><li>Reputation as a whole </li></ul></ul>
  79. 79. Futures <ul><li>Could Web 2.0 storytelling be a minor literature? </li></ul><ul><li>Eastgate hypertext </li></ul><ul><li>MUDs, MOOs </li></ul><ul><li>IFiction </li></ul>
  80. 80. Futures <ul><li>Or could it be a transition stage to new things? </li></ul><ul><li>Eastgate hypertext -> WorldWideWeb </li></ul><ul><li>MUDs, MOOs -> Croquet, Second Life </li></ul><ul><li>IFiction -> gaming </li></ul>
  81. 81. Caveats <ul><li>Project versus piece versus principle </li></ul><ul><li>Framework is not your project </li></ul>
  82. 82. ACKNOWLEDGEMENTS <ul><li>-blog commentators Andy Havens, Steve Kaye, H Pierce, D'Arcy Norman </li></ul><ul><li>-Alan Levine! </li></ul><ul><li>-all Web 2.0 storytellers and participants </li></ul><ul><li>-ELI 2008 conference workshop participants </li></ul><ul><li>(Photos uncredited are mine) </li></ul>
  83. 83. <ul><li>National Institute for Technology and Liberal Education (NITLE) </li></ul><ul><li>http://nitle.org </li></ul><ul><li>http://b2e.nitle.org </li></ul>