Automating Relevance for the Age of Context
June 24, 2013
Confidential and Proprietary | Page
Invigorating customer experiences through technology
VALUE NOISEDATA
DS-IQ uses big data and predictive analytics to
anticipate and satisfy customer needs
Confidential and Proprietary | Page
Relevance is the key to customer centricity
4
DS-IQ
Datafeeds
Relevance
Engine
Retaile...
Confidential and Proprietary | Page
Cracking the code requires awareness of shopper & context
Retail Relevance
Platform
• ...
Confidential and Proprietary | Page
Representative in-market applications
6
Localized
digital
signage
Personalized
offers
...
Confidential and Proprietary | Page
Automated targeting based on weather
Sales &
Campaign
Management
Reporting
Relevance
E...
Confidential and Proprietary | Page
Cold & Flu
Primary
product
displayed
Inventory
trigger
Out-of-stock
notification
Alter...
Confidential and Proprietary | Page
Leveraging your BroadSign platform
9
Ad Sales, Creative, & Applications
Media Infrastr...
Confidential and Proprietary | Page
Benefits for retailers & network operators
More relevant
messaging
Messages dynamicall...
Thank you
David DeBusk
Vice President, Enterprise Solutions
david.debusk@ds-iq.com
Phone: +1.425.974.1573
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Automating Relevance for the Age of Context (DS-IQ)

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DS-IQ uses big data and predictive analytics to anticipate and satisfy customer needs.

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Automating Relevance for the Age of Context (DS-IQ)

  1. 1. Automating Relevance for the Age of Context June 24, 2013
  2. 2. Confidential and Proprietary | Page Invigorating customer experiences through technology VALUE NOISEDATA
  3. 3. DS-IQ uses big data and predictive analytics to anticipate and satisfy customer needs
  4. 4. Confidential and Proprietary | Page Relevance is the key to customer centricity 4 DS-IQ Datafeeds Relevance Engine Retailer Proprietary Content Library DIGITAL ASSET MANAGEMENT CONTENT RELEVANCE Scanable Print Mobile Web Facebook Addressable TV Twitter Digital Signage Email TOUCHPOINTS Owned Media Channels
  5. 5. Confidential and Proprietary | Page Cracking the code requires awareness of shopper & context Retail Relevance Platform • shopper behavior • purchase cycles • store sales patterns • inventory levels • media channels • response • location • weather • social activity • marketing events • etc. Context awareness is a function of: 5
  6. 6. Confidential and Proprietary | Page Representative in-market applications 6 Localized digital signage Personalized offers Mobile engagement Localized Facebook (Integrates both “1:many” and “1:1” shopper experiences)
  7. 7. Confidential and Proprietary | Page Automated targeting based on weather Sales & Campaign Management Reporting Relevance Engine 7
  8. 8. Confidential and Proprietary | Page Cold & Flu Primary product displayed Inventory trigger Out-of-stock notification Alternative product displayed ! Sales Inventory Weather 8 Automated targeting based on inventory
  9. 9. Confidential and Proprietary | Page Leveraging your BroadSign platform 9 Ad Sales, Creative, & Applications Media Infrastructure & Operations Media Delivery Platforms SALES & CAMPAIGN MANAGEMENT RELEVANCE REPORTING
  10. 10. Confidential and Proprietary | Page Benefits for retailers & network operators More relevant messaging Messages dynamically targeted and triggered based on data Omni-channel integration Campaigns coordinated across channels spanning the path to purchase Workflow efficiency Tools, systems, and services to improve efficiency and increase visibility 10
  11. 11. Thank you David DeBusk Vice President, Enterprise Solutions david.debusk@ds-iq.com Phone: +1.425.974.1573
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