This document provides guidance for college students on using social media for job searching. It discusses connecting with potential employers through social media as an alternative to hard copy resumes. The key aspects of social media job searching are the four Cs: Connection, Curation, Context, and Currency. Connection is about networking, which is best done by finding the right people through Curation on platforms like LinkedIn and Twitter. Context is identifying the appropriate platforms and conversations. Currency is offering value to others through helpful posts, links, introductions, and other contributions that demonstrate higher value according to Maslow's hierarchy. The goal is to connect with a best-fit audience by engaging briefly, personally, and logically to establish yourself as a desirable product or
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Hashtags vs. Hard Copy Resumes: Guerrilla Job Search tactics for College Students
1. HASHTAGS VS. HARD COPY RESUMES:
GUERRILLA JOB SEARCH TACTICS FOR
COLLEGE STUDENTS
J. M. HENDERSON
@GENERATIONMEH
2. WHO AM I?
• Founder, Secret Agent Research
• Journalist, Forbes
• Media Expert, Millennial Culture
• @GenerationMeh
3. IF YOU REMEMBER NOTHING
ELSE
All communication
is interpersonal
4. IF YOU REMEMBER TWO
THINGS
People care about what’s in
it for them. Appeal to self-
interest, not altruism.
5. IF YOU REMEMBER THREE
THINGS
If the first time a hiring
manager hears from you is
when you email them your
resume, you’re doing it
WRONG.
6. THE FOUR CS OF SOCIAL MEDIA
Connection
• Curation
• Context
• Currency
7. CONNECTION
Networking is the best way to
find a job. Being well-
networked is what’s truly
effective.
Unfortunately, your network
probably sucks.
8.
9. HOW DO YOU GET CONNECTED?
• Find the right people
(CURATION)
• Figure out the right
conversation/platform/opportu
nity (CONTEXT)
• Offer something of value
(CURRENCY)
10. HOW DO YOU GET CONNECTED?
• Find the right people
(CURATION)
• Figure out the right
conversation/platform/opportu
nity (CONTEXT)
• Offer something of value
(CURRENCY)
11. CURATION
1. Identify where you want to work
2. Scope out their social media presence
• Twitter (most open)
• Facebook
• LinkedIn (most intimate)
3. Find their people
• Employee Insights on LinkedIn
• Follow them on Twitter (list)
Congrats! You’re assembling a network.
Now, you need to activate it.
12. CONTEXT
Identify opportunities to engage and on
what terms.
1. Understand how people use each
platform and their expectations for it.
2. Start listening to parse tone and
personality.
3. Look at how other people (your
competition) are engaging.
17. WHAT COUNTS AS CURRENCY?
Almost anything that entertains, informs,
enlightens or makes someone’s life easier
• Retweets
• Links to interesting articles
• Blog posts + comments
• Introductions
• Participation in webinars/Twitter chats/meetups/conference
• Emails
• Podcasts
• Portfolio
• App
• Live event
25. IF YOU STILL HAVE ROOM IN
YOUR BRAIN
• It’s never too early to start getting networked.
• It really is about who you know, but social
media makes it easy to know people. Lots of
people.
• You are Drake. You can start from the bottom
and use ideas and opinions to climb up.
• Familiarity and likeability trump expertise.
People help people they like.
• It’s not about marketing. Forget branding.
Remember courtesy and curiosity.
