Tracking your campaigns is not a nice to have, it is critical, you need to know what is working and what is sucking. But what if Jill was to tell you that you may be doing your tracking all wrong? Would you feel nervous? A pang of panic? Have you made the right decisions? Did you back the wrong horse?
Jill's SearchLeeds talk showed us how it all works, common mistakes and how to spot them, how to map out your channel planning in a repeatable process so you never have an issue with your campaign tracking. No more mistakes, no more backing the wrong marketing channel horse!