1. What’s Going On Here? Consumer Trends and Expectations MCLC Tech Talk March 23, 2010 Anne Christensen Phoenix Public Library
2. Technology is never either/or, it is always “and” Baby Steps Save The Time Of The Reader Five Things to Hang On To Today Rome Wasn’t Built In a Day The Library Is A Growing Organism
6. Owned and Non-Owned Experiences An owned experience is an experience that is at a specific time, and/or for a specific amount of time, and/or in a specific place and/or money is spent You Just Have To Be There! A non-owned experience is something you experience second-hand at a time you choose and as cheaply as possible You Can Download This!
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8. "The Checkout" report, June 2009 Consumers are becoming less willing to own the experience of physically shopping around for bargains. They prefer to spend more money for convenience and to save time http://trendwatching.com/trends/nowism/
16. Consumers are done with equating flashy toys and wealth with social status They are finished with institutions that don’t care, don’t listen to them. Consumers want institutions that care about them by responding to their shared opinions and experiences http://trendwatching.com/trends/generationg/ Sharing and Social Recognition Instead of Bling Generosity
17. Types of Generosity Volunteering Donations Opinions and Reviews Types of Social Recognition Success of the Endeavor Local or Widespread Attention to the Success Response by Organization
18. HAITI Citation lost In 36 hours, donations made via mobile phones for Haiti Earthquake Relief surpassed $7 million Success! Widespread Attention! To donate, consumers texted a keyword to a designated short code to seamlessly make a micro-donation of $5 or $10 to the cause Convenient! Fast!
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20. Where Am I? What Can I Do Right Now? What’s Good? How Recent Is This Information? Augmented Reality
27. Opinions and Reviews http://trendwatching.com/trends/transparencytriumph/ The Nielsen survey shows that 90% of online consumers worldwide trust recommendations from people they know, while 70% trust consumer opinions posted online . Reviews Are The New Advertising
32. Protect And Improve Reputation Leverage Free Advertising Keep The Conversation Alive Make The Conversation Real-Time RESPOND RESPOND RESPOND Joining The Conversation Find As Many Reviews As Possible, Including Those That Come In Via Low-Tech Channels
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35. Number of informal in-person meetups? Unknown Known non-sponsored ’fests? Over 30 and growing Y2K World Dating Tour “ Old-timers” still visit to share with newcomers but also use FB to keep up with particular friends www.divorceonline.com Established @May 1996
