B2C Campaign DobryTel

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DobryTel asked Bohemia Amsterdam to help launch their new double phone number simcard service for Polish people who live and work in the Netherlands and/or the UK.

Business

B2C Campaign Case

DobryTel
Launching Campaign
Client Personnel: Frank Rikken
Jan-Peter de Quartel
Bohemia Personnel: Marco de Boer
Kyra Roest
Jakub Zańczak

Situation
DobryTel is a smart mobile solution developed by
and for Polish people who work and travel
between their home country and (either or both)
the UK and the Netherlands.

Target
• Create awareness of DobryTel.
• 10% market penetration in one year.

Target Group
Polish workers in
• the UK (> 500.000)
• the Netherlands (>150.000)

Strategy
Because of the local rates between UK, the
Netherlands and Poland you simply forget the
borders. Using DobryTel feels like calling your
husband at work, your friend in the next village
or your neighbor. Chit-Chat becomes a habit.

Media
• Movie clips
• E-mailings
• Banners
• Page Take-Over
• Advertorial
• Sponsored links

Visuals

Media
Making of...
Online Commercial
Banners
Splash Page
Newsletter

Visuals

Media
Online Commercial
Banners
Splash Page
Newsletter

Clip 1: Right moment
Tomek calls his girl every day.
This time he calls at the right moment.

Results
The campaign launched December 1, 2012.

Special Thanks To...
Jakub Zańczak (Copy & Creation)
Filmgasten (Direction & Film)

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B2C Campaign DobryTel

1. B2C Campaign Case DobryTel Launching Campaign Client Personnel: Frank Rikken Jan-Peter de Quartel Bohemia Personnel: Marco de Boer Kyra Roest Jakub Zańczak

2. Situation DobryTel is a smart mobile solution developed by and for Polish people who work and travel between their home country and (either or both) the UK and the Netherlands.

3. Target • Create awareness of DobryTel. • 10% market penetration in one year. Target Group Polish workers in • the UK (> 500.000) • the Netherlands (>150.000)

4. Strategy Because of the local rates between UK, the Netherlands and Poland you simply forget the borders. Using DobryTel feels like calling your husband at work, your friend in the next village or your neighbor. Chit-Chat becomes a habit.

5. Concept We bring Tomek, the cartoon brand ﬁgure, alive along with his friends in a cartoony landscape. Tomek and his girl in Poland can’t stop calling each other. It just feels like home.

6. Media • Movie clips • E-mailings • Banners • Page Take-Over • Advertorial • Sponsored links

7. Visuals Media Making of... Online Commercial Banners Splash Page Newsletter

10.

11. Visuals Media Online Commercial Banners Splash Page Newsletter

12. Clip 1: Right moment Tomek calls his girl every day. This time he calls at the right moment.

13. Visuals Media Online Commercial Banners Splash Page Newsletter

14.

15.

16. Visuals Media Online Commercial Banners Splash Page Newsletter

17.

18. Visuals Media Online Commercial Banners Splash Page Newsletter

19.

20. Results The campaign launched December 1, 2012.

21. Special Thanks To... Jakub Zańczak (Copy & Creation) Filmgasten (Direction & Film)

22. Brand While You Can. For more information: Hugo Kalf hugo@bohemiaamsterdam.com Kyra Roest kyra@bohemiaamsterdam.com Bohemia Amsterdam Sint Pieterspoortsteeg 23a 1012HM Amsterdam, Netherlands +31 [0]20 42 33 555 bohemiaamsterdam.com

B2C Campaign DobryTel

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