The Journey of going        Bob BarkerThe Google+Business Network        March 2013
Bob Barker
SocietalCan I have an upgrade?                       adoption of                                             internet     ...
SocietalBusiness as usual                                                                     adoption of                 ...
SocietalMind the gap                                                                          adoption of                 ...
The Journey                              New way of                               Growing                      New way of ...
The Journey                              New way of                               Growing                      New way of ...
Google+Stages              The Model                                                              New way of              ...
Google+Stages              The Outcomes                                                                    MOVE SHARE PRIC...
Google+Stages              The Roles                                                            CEO/FPR/COMMUNITY         ...
Google+Stages              A new way of thinking  New way of  thinking©This is the intellectual Property of Bob Barker and...
Google is to        the Web what        Microsoft was        to the PC©This is the intellectual Property of Bob Barker and...
A change in mindset                                    Institutional                                     Network          ...
Google+Stages              The Mindset                                                                  ORS/ORC           ...
Google+Stages                                                                    New way of                               ...
Human Media
Communities
Circles
Google+Stages              The Transition Required                                                                    New ...
IT is going…into the cloud    Based on social technologies             Top Trends for 2013      Cloud Computing – replaces...
Microsoft Estate
Webex Minutes
Hardware and IT costs
Device Costs½
Businesses are going social20-25% potentialimprovement in   Knowledge     worker  productivity
Google+Stages                                                                             New way of                      ...
Marketing’s gone social                        Online word of mouth                                      “Social media is ...
Selling’s going social                Selling is                friending
Google+Stages              The Transition Required                                                                        ...
We’ve got in covered        The girl that does the Twitter
Don’t worry we (the agency) will do it              for you        The bloke in the agency that does your social media
Google+Stages              The IMPACT = not social                                                                        ...
Google+Stages              Why you need to go              on the Journey                                                 ...
CEO’s are going social
Traditional Customer Engagement                                                                                      Point...
Social Customer Engagement                                                                                    Point of    ...
Google+Stages              The Behaviours                                                                 New way of      ...
Google+Stages              The Behaviours                                                                 New way of      ...
Share PriceSocial and Share Price Correlation
TrustabilityA Trustable company                                          ScoreFollows the Golden Rule toward customers and...
Rising tide effect on people                                                     potential      • Better informed workforc...
Community – so much more than a user base              • Customer Community                            – Members buy more ...
The other journey…                                                                    Business                            ...
Google+Stages              The Personal Journey                                                                   CONTRIBU...
Google Makeover           Personal Computer to                                                                            ...
Google+Stages              The Outcomes                                                                    MOVE SHARE PRIC...
Google+Stages            The Business Case Tool            By Industry                                                    ...
‘Going Social/Google’ is a Rising Tide Strategy                     The Impact - it effects the whole firm                ...
Google+Stages              The Tasks:                                                                                  New...
Google+Stages              The Products                                                                            New way...
The Journey              Let us be your guides                                                  New way of                ...
Join us on the Google+ Business Network    Bob Barker email – rjbarkeruk@gmail.com           Mobile: +44 7768 936916
The Journey of Going Google
The Journey of Going Google
The Journey of Going Google
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The Journey of Going Google

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The steps in the journey to a new way of doing business on the internet, call it "Going Google" or "going social" if you prefer or "going collaborative" or "going community".

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Transcript of "The Journey of Going Google"

  1. 1. The Journey of going Bob BarkerThe Google+Business Network March 2013
  2. 2. Bob Barker
  3. 3. SocietalCan I have an upgrade? adoption of internet and social technologies “Social Media is the next phase of humanity” Deepak Chopra September 2012
  4. 4. SocietalBusiness as usual adoption of internet and social technologies Invisible Flat Boiling Out of date Slow Frogs Not really or no growth Systems Struggling to online/social - no difficult to attract Uncompetitive keep up with content to share new customer & Expensive pace of change
  5. 5. SocietalMind the gap adoption of internet and social technologies Big Data Social Unseen Gap Emerging ‘Corporate Spring’ Cloud required? Mobile Invisible Flat Boiling Out of date Slow Frogs Not really or no growth Systems Struggling to online/social - no difficult to attract Uncompetitive keep up with content to share new customer & Expensive pace of change
  6. 6. The Journey New way of Growing New way of marketing New way of working A new way ofNew way ofthinking doing business
  7. 7. The Journey New way of Growing New way of marketing New way of working A new way ofNew way ofthinking doing business
  8. 8. Google+Stages The Model New way of STRATEGIC Growing GOOGLE New way of EXTERNAL marketing GOOGLE New way of INTERNAL working GOOGLE New way of GOOGLE.COM thinking©This is the intellectual Property of Bob Barker and Thomas Power
  9. 9. Google+Stages The Outcomes MOVE SHARE PRICE STRATEGIC MORE TRUST GOOGLE MAKE MONEY EXTERNAL MORE CLIENTS GOOGLE SAVE MONEY INTERNAL MORE PRODUCTIVE GOOGLE DIGITAL MINDSET MOBILE FIRST GOOGLE.COM©This is the intellectual Property of Bob Barker and Thomas Power
  10. 10. Google+Stages The Roles CEO/FPR/COMMUNITY STRATEGIC GOOGLE CMO/CSO/BRAND EXTERNAL GOOGLE CFO/COO INTERNAL GOOGLE NOT CIO/CTO GOOGLE©This is the intellectual Property of Bob Barker and Thomas Power
  11. 11. Google+Stages A new way of thinking New way of thinking©This is the intellectual Property of Bob Barker and Thomas Power
  12. 12. Google is to the Web what Microsoft was to the PC©This is the intellectual Property of Bob Barker and Thomas Power
  13. 13. A change in mindset Institutional Network Thinking Thinking Open Closed Random Supportive Selective Controlling©This is the intellectual Property of Bob Barker and Thomas Power
  14. 14. Google+Stages The Mindset ORS/ORC STRATEGIC GOOGLE LeadORS Levels OSC/OSS EXTERNAL GOOGLE CSC/CRC INTERNAL GOOGLE CSS/CRS GOOGLE.COM©This is the intellectual Property of Bob Barker and Thomas Power
  15. 15. Google+Stages New way of working New way of GOOGLE.COM thinking©This is the intellectual Property of Bob Barker and Thomas Power
  16. 16. Human Media
  17. 17. Communities
  18. 18. Circles
  19. 19. Google+Stages The Transition Required New way of working What’s the ROI? IT DEPARTMENT & FINANCE What we have works New way of GOOGLE.COM thinking©This is the intellectual Property of Bob Barker and Thomas Power
  20. 20. IT is going…into the cloud Based on social technologies Top Trends for 2013 Cloud Computing – replaces traditional IT Personal Cloud – replaces the Personal ComputerIntegrated Ecosystems – lower cost and no hardware
  21. 21. Microsoft Estate
  22. 22. Webex Minutes
  23. 23. Hardware and IT costs
  24. 24. Device Costs½
  25. 25. Businesses are going social20-25% potentialimprovement in Knowledge worker productivity
  26. 26. Google+Stages New way of marketing New way of INTERNAL working GOOGLE New way of GOOGLE.COM thinking©This is the intellectual Property of Bob Barker and Thomas Power
  27. 27. Marketing’s gone social Online word of mouth “Social media is about Out of (your) control being trustable” Don Peppers 1:1 Group©This is the intellectual Property of Bob Barker and Thomas Power
  28. 28. Selling’s going social Selling is friending
  29. 29. Google+Stages The Transition Required New way of marketing We’ve got MARKETING & AGENCY it covered New way of INTERNAL working GOOGLE What’s the ROI? IT DEPARTMENT & FINANCE What we have works New way of GOOGLE.COM thinking©This is the intellectual Property of Bob Barker and Thomas Power
  30. 30. We’ve got in covered The girl that does the Twitter
  31. 31. Don’t worry we (the agency) will do it for you The bloke in the agency that does your social media
  32. 32. Google+Stages The IMPACT = not social Tick box Social marketing MARKETING & AGENCY New way of working What’s the ROI? IT DEPARTMENT & FINANCE What we have works MISSED THE POINT©This is the intellectual Property of Bob Barker and Thomas Power
  33. 33. Google+Stages Why you need to go on the Journey New way of EXTERNAL marketing GOOGLE New way of INTERNAL working GOOGLE “Marketing is far to important to be left New way of to the marketing GOOGLE.COM department” thinking David Packard, Founder HP©This is the intellectual Property of Bob Barker and Thomas Power
  34. 34. CEO’s are going social
  35. 35. Traditional Customer Engagement Point of Ads Purchase DM Contact After Cross Centre Sales Sales Sales Email PR Long Traditional multi level sales Cross sell opportunities based funnel On company push campaigning©This is the intellectual Property of Bob Barker and Thomas Power
  36. 36. Social Customer Engagement Point of Purchase Social Search Conversations Content in Context Create Customer Community Transactions Real time response Short sales funnel based on Customers sell to themselves conversations & participation Based on social activity©This is the intellectual Property of Bob Barker and Thomas Power
  37. 37. Google+Stages The Behaviours New way of Growing New way of EXTERNAL marketing GOOGLE We’ve got MARKETING/AGENCY it covered New way of INTERNAL working GOOGLE What’s the ROI? IT DEPARTMENT What we have works New way of GOOGLE.COM thinking©This is the intellectual Property of Bob Barker and Thomas Power
  38. 38. Google+Stages The Behaviours New way of STRATEGIC Growing GOOGLE We don’t MANAGEMENT believe you, prov e it. New way of EXTERNAL marketing GOOGLE We’ve got MARKETING/AGENCY it covered New way of INTERNAL working GOOGLE What’s the ROI? IT DEPARTMENT What we have works New way of GOOGLE.COM thinking©This is the intellectual Property of Bob Barker and Thomas Power
  39. 39. Share PriceSocial and Share Price Correlation
  40. 40. TrustabilityA Trustable company ScoreFollows the Golden Rule toward customers and builds acorporate culture around that principleDesigns its business to ensure that what’s best for thecustomer is financially better for the firm , overallFollows through on the spirit of what it promises byproactively looking out for customers interestsRecognizes that what people say about the brand is farmore important than what the company saysSeeks to ensure that customers want to remain loyalbecause they trust the firm to act in their interestUses customer analytics to balance current profits againstchanges in actual shareholder valueSOURCE: Peppers and Rogers
  41. 41. Rising tide effect on people potential • Better informed workforce – to keep up with Global competition • Better connected workforce – internally, to react to the speed of business • Better networked workforce externally – all little black books connected = easier to generate new business • knowledge workers build social capital intelligence to create community/content • Build network thinking to foster innovation©This is the intellectual Property of Bob Barker and Thomas Power
  42. 42. Community – so much more than a user base • Customer Community – Members buy more – Members share more – Members create more • Employee Community – Innovation flow • Support Community – Quality of response – Reduction in own support infrastructure • Global Community – Crowd Sourcing©This is the intellectual Property of Bob Barker and Thomas Power
  43. 43. The other journey… Business Personal©This is the intellectual Property of Bob Barker and Thomas Power
  44. 44. Google+Stages The Personal Journey CONTRIBUTION STRATEGIC GOOGLE Can’t get my head around it Network Competence REPUTATION EXTERNAL GOOGLE Too fluffy Too Busy Information Competence PARTICIPATION INTERNAL GOOGLE Lack of skills/never Technology Competence learnt NOT NOTINTERESTED WEB ENABLED©This is the intellectual Property of Bob Barker and Thomas Power
  45. 45. Google Makeover Personal Computer to New way of Organize your Personal Cloud growing communities New way of Organize marketing your content New way of Organize working your cloud New way of Organize thinking your devices©This is the intellectual Property of Bob Barker and Thomas Power
  46. 46. Google+Stages The Outcomes MOVE SHARE PRICE STRATEGIC MORE TRUST GOOGLE MAKE MONEY EXTERNAL MORE CLIENTS GOOGLE SAVE MONEY INTERNAL MORE PRODUCTIVE GOOGLE DIGITAL MINDSET MOBILE FIRST GOOGLE.COM©This is the intellectual Property of Bob Barker and Thomas Power
  47. 47. Google+Stages The Business Case Tool By Industry New way of Growing Other New way of Business Benefits marketing Social Media New way of Value working End User New way of Productivity thinking IT Savings©This is the intellectual Property of Bob Barker and Thomas Power
  48. 48. ‘Going Social/Google’ is a Rising Tide Strategy The Impact - it effects the whole firm MOVE SHARE PRICE MORE TRUST STRATEGIC GOOGLE MAKE MONEY EXTERNAL MORE CLIENTS GOOGLE SAVE MONEY INTERNAL MORE PRODUCTIVE GOOGLE DIGITAL MINDSET MOBILE FIRST GOOGLE.COM Social media is important to your whole company. Your approach has to be Enterprise wide Mark Gindeland, CMO TeleTech©This is the intellectual Property of Bob Barker and Thomas Power
  49. 49. Google+Stages The Tasks: New way of Growing STRATEGIC GOOGLE ✔ ✔ ✔ New way of Marketing EXTERNAL GOOGLE ✔ ✔ ✔ New way of Working INTERNAL GOOGLE ✔ ✔ ✔ New way of Thinking GOOGLE.COM ✔ ✔ ✔©This is the intellectual Property of Bob Barker and Thomas Power
  50. 50. Google+Stages The Products New way of Growing Big Data - Growth STRATEGIC GOOGLE G+Communities, Wallet, Maps Big Query ✔ ✔ ✔ New way of Marketing Social – Front office EXTERNAL GOOGLE G+ Circles & Communities (External) SMM – Wildfire, Search/PPC, Analytics YouTube ✔ ✔ ✔ New way of Working Cloud – Back Office APPs, GMail , Calender , Docs, Drive, INTERNAL GOOGLE G+Hangouts, G+ Communities & Circles (Internal) ✔ ✔ ✔ New way of Thinking Mobile - Individual, BYOD GOOGLE Devices - Android, Nexus, Chrome Book Browser - Chrome ✔ ✔ ✔ Cloud - business and personal©This is the intellectual Property of Bob Barker and Thomas Power
  51. 51. The Journey Let us be your guides New way of Growing New way of marketing New way of working New way of thinking©This is the intellectual Property of Bob Barker and Thomas Power
  52. 52. Join us on the Google+ Business Network Bob Barker email – rjbarkeruk@gmail.com Mobile: +44 7768 936916
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