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Bob Barker
Bob Barker

Presentation discussing trends in Social Media as well as as 3 key parts to Personal Social Media

Social Media
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Copyright © 2015 Electric Dog Ltd. All RightsReserved. Community First Commerce Second Thomas Power & Bob Barker February 2016
Copyright © 2015 Electric Dog Ltd. All RightsReserved. Big trend #1 Dominant Ecosystems $450bn $550bn $300bn $300bn $400bn
Copyright © 2015 Electric Dog Ltd. All RightsReserved. Big trend #2 New magazines, new telephones 300m 1.5b 300m 800m 500m 1b 400m
Copyright © 2015 Electric Dog Ltd. All RightsReserved. Big trend #3 “I hate social media, but I want to look good online”
Copyright © 2015 Electric Dog Ltd. All RightsReserved. No, you didn’t get 10,000 hours to play But you can learn
Copyright © 2015 Electric Dog Ltd. All RightsReserved. Personal Social #1 – Personal Brand
Copyright © 2015 Electric Dog Ltd. All RightsReserved. The internet forces you to define yourself Personal Social #2 – Personal Passion
Copyright © 2015 Electric Dog Ltd. All RightsReserved. Twitter What does your audience want to hear from you? = Your TV Show
Copyright © 2015 Electric Dog Ltd. All RightsReserved. Twitter is the No:1 Learning Tool 1.Twitter 2.YouTube 3.Google Search Source: 2015 Centre for Learning & Performance Technologies
Copyright © 2015 Electric Dog Ltd. All RightsReserved. Leaders are humans first
Copyright © 2015 Electric Dog Ltd. All RightsReserved. 80% of success is showing up ChatHumanity The killer Apps The way you share is the way you learn Sharing Markets are conversations People buy from people
Copyright © 2015 Electric Dog Ltd. All RightsReserved. Leader benefit spin offs • Employee motivation – leader is human • Employee use of platforms • Customer motivation and connections • Supplier motivation and connection • Market/PR awarness and • Leader credibility and reputation
Copyright © 2015 Electric Dog Ltd. All RightsReserved. Personal Social #3 – Personal Groups
Copyright © 2015 Electric Dog Ltd. All RightsReserved. WhatsApp
Copyright © 2015 Electric Dog Ltd. All RightsReserved. What about the Business? Heart of Community Hub of Community Help of Community ?
Copyright © 2015 Electric Dog Ltd. All RightsReserved. Plan (VP) for each platform •Skills •Chat •Build a following •Community Manager •Events around Education The Killer app
Copyright © 2015 Electric Dog Ltd. All RightsReserved. Shift in staff mindsets Who is social?
Copyright © 2015 Electric Dog Ltd. All RightsReserved. Find the colours and behaviours High Red High Green High Blue High Yellow Closed Controlling Open Random Open SelectiveClosed Selective www.ima-electricdog.com www.imatechnologies.co.uk
Copyright © 2015 Electric Dog Ltd. All RightsReserved. Help & Education & Social e.g. Car Dealers • Electric V Fuel • Devices • Gesture control • Ownership • IoT Offline Online
Copyright © 2015 Electric Dog Ltd. All RightsReserved. New rules – all then leads to… Community First Commerce Second
Copyright © 2015 Electric Dog Ltd. All RightsReserved. And now for the Group Selfie ?

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Community first Commerce second

  • 1. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Community First Commerce Second Thomas Power & Bob Barker February 2016
  • 2. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Big trend #1 Dominant Ecosystems $450bn $550bn $300bn $300bn $400bn
  • 3. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Big trend #2 New magazines, new telephones 300m 1.5b 300m 800m 500m 1b 400m
  • 4. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Big trend #3 “I hate social media, but I want to look good online”
  • 5. Copyright © 2015 Electric Dog Ltd. All RightsReserved. No, you didn’t get 10,000 hours to play But you can learn
  • 6. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Personal Social #1 – Personal Brand
  • 7. Copyright © 2015 Electric Dog Ltd. All RightsReserved. The internet forces you to define yourself Personal Social #2 – Personal Passion
  • 8. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Twitter What does your audience want to hear from you? = Your TV Show
  • 9. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Twitter is the No:1 Learning Tool 1.Twitter 2.YouTube 3.Google Search Source: 2015 Centre for Learning & Performance Technologies
  • 10. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Leaders are humans first
  • 11. Copyright © 2015 Electric Dog Ltd. All RightsReserved. 80% of success is showing up ChatHumanity The killer Apps The way you share is the way you learn Sharing Markets are conversations People buy from people
  • 12. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Leader benefit spin offs • Employee motivation – leader is human • Employee use of platforms • Customer motivation and connections • Supplier motivation and connection • Market/PR awarness and • Leader credibility and reputation
  • 13. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Personal Social #3 – Personal Groups
  • 14. Copyright © 2015 Electric Dog Ltd. All RightsReserved. WhatsApp
  • 15. Copyright © 2015 Electric Dog Ltd. All RightsReserved. What about the Business? Heart of Community Hub of Community Help of Community ?
  • 16. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Plan (VP) for each platform •Skills •Chat •Build a following •Community Manager •Events around Education The Killer app
  • 17. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Shift in staff mindsets Who is social?
  • 18. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Find the colours and behaviours High Red High Green High Blue High Yellow Closed Controlling Open Random Open SelectiveClosed Selective www.ima-electricdog.com www.imatechnologies.co.uk
  • 19. Copyright © 2015 Electric Dog Ltd. All RightsReserved. Help & Education & Social e.g. Car Dealers • Electric V Fuel • Devices • Gesture control • Ownership • IoT Offline Online
  • 20. Copyright © 2015 Electric Dog Ltd. All RightsReserved. New rules – all then leads to… Community First Commerce Second
  • 21. Copyright © 2015 Electric Dog Ltd. All RightsReserved. And now for the Group Selfie ?