Killer Digital Strategies by Adam Franklin - Aussie Homeloans Sales Conference 2015

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Bluewire Media

Adam Franklin gave this presentation at the Aussie Sales Conference on 10th Aug 2015 at Crown Casino in Melbourne.

Business

Tweet Tweet!
@Franklin_Adam 
@Bluewire_Media

1. Negative comments
2. Get fired or sued
3. It’s too late to start
4. No time
5. Don’t know where to start… no skills
6. I don’t need it
7. I can’t trust my team
8. I’ll make mistakes
9. Waste of time and $$$…. No ROI
10. Can’t keep up with content creation
Your fears or objections?

Just like real life!@Franklin_Adam Relax…

Within 1 hour:
5 private FB
messages
3 texts
6 replies on my wall

25 Topics
CURIOUS
• do mortgage brokers get better deals
• should i use mortgage broker
• do i need mortgage broker
• benefits of mortgage broker
• role of mortgage broker
COSTS
• do mortgage brokers charge a fee
• do mortgage brokers cost money
• do mortgage brokers get commission
• do mortgage brokers work weekends
COMPARISONS
• mortgage broker vs bank
• mortgage broker vs financial planner
• mortgage broker vs direct lender
OBJECTIONS
• problems with mortgage brokers
• dealing with mortgage brokers
• risks with mortgage brokers
• unhappy with mortgage broker
LISTS
• mortgage brokers 2014
• top 5 mortgage brokers
• top 10 mortgage brokers australia
DECIDING
• choosing a mortgage broker
• do mortgage brokers underwrite loans
• do mortgage brokers need a license
• negotiate with mortgage broker
• refinance with mortgage broker
• do mortgage brokers service loans

Email Marketing
$1 spent
$41 return
Email marketing - Marketing Toolbox

Email:adam.franklin@bluewiremedia.com.au
Subject: Templates
Bluewire News
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Thank you
adam.franklin@bluewiremedia.com.au

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Killer Digital Strategies by Adam Franklin - Aussie Homeloans Sales Conference 2015

5. 5 You? @Franklin_Adam Who’s next?

6. Tweet Tweet! @Franklin_Adam  @Bluewire_Media 

8. 1. Negative comments 2. Get fired or sued 3. It’s too late to start 4. No time 5. Don’t know where to start… no skills 6. I don’t need it 7. I can’t trust my team 8. I’ll make mistakes 9. Waste of time and $$$…. No ROI 10. Can’t keep up with content creation Your fears or objections?

9. Monitor

10. mention.net

11. Just like real life!@Franklin_Adam Relax…

12. Tweet Tweet!

13. Tweet Tweet!

14. Within 1 hour: 5 private FB messages 3 texts 6 replies on my wall

15. Google #BetterBizSummi

16. Google #BetterBizSummi

17. Google #BetterBizSummi SEO and SEM

18. 25 Topics CURIOUS • do mortgage brokers get better deals • should i use mortgage broker • do i need mortgage broker • benefits of mortgage broker • role of mortgage broker COSTS • do mortgage brokers charge a fee • do mortgage brokers cost money • do mortgage brokers get commission • do mortgage brokers work weekends COMPARISONS • mortgage broker vs bank • mortgage broker vs financial planner • mortgage broker vs direct lender OBJECTIONS • problems with mortgage brokers • dealing with mortgage brokers • risks with mortgage brokers • unhappy with mortgage broker LISTS • mortgage brokers 2014 • top 5 mortgage brokers • top 10 mortgage brokers australia DECIDING • choosing a mortgage broker • do mortgage brokers underwrite loans • do mortgage brokers need a license • negotiate with mortgage broker • refinance with mortgage broker • do mortgage brokers service loans

19. Invest

20. Email Marketing $1 spent $41 return Email marketing - Marketing Toolbox

21. Email is best. Remember 1995?

22. Oh dear...

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