Pact Digital Presentation - (Work in Progress)Presentation Transcript
Building a world class content sector for the digital age
BP : Before pact
Member organisation Over 340 members
Screen based producers Film, TV, Digital
Free legal and commercial advice Specialist team
Negotiating fairer rights For creative producers
Lobbying Government, trusts, companies
Support business growth Markets, training, support
it’s not so new....
What do we mean by multi-platform?
Platforms and Narratives
What’s Converging here? “ Convergence is a cultural, rather than technological, process. We now live in a world where every story, image, sound, idea, brand and relationship will play itself out across all possible media platforms. Henry Jenkins, MIT – Convergence Culture ”
is it about gadgets?
Is everything becoming interactive?
50+ Million users / $400k Revenue
80 +Million users / $100+ Million revenue
Multiplatform is merchandising...?
Platforms and Narratives story distribution Interaction Promotion extension brand
What are the audience doing?
Who to aim at? kool kids OPEN ACCESS gadgetiers INVOLVED PASSIVE massive passives 2006 2007 LIMITED ACCESS
Kool Kids Prefer interactive and mobile media experiences and rely heavily on content sharing and social interaction
Gadgeteers Drawn to the latest devices and experiences and are interested in participating and controlling the time and place of their media experiences
Massive Passives Historically content with traditional, “lean back” media experiences; however, now more actively following the first movers into digital media
Britain from Above
ÁguilaRoja (Red Eagle)
Castigo Final – (Final Punishment)
The Big Issue
Who’s buying it?
Jay Hunt, Controller BBC1 Put simply, shows that surprise. That's everything from new takes on Saturday night entertainment to different approaches to drama at 9pm. I'm keen on ideas that have the potential to be an event in the schedule
Who is commissioning? (UK)
Who’s making it?
Who owns the customer?
Chain of Contracts #1 Broadcaster TV Producer Digital Agency
Chain of Contracts #2 Broadcaster Vehicle TV Producer Digital Agency
Chain of Contracts #3 Broadcaster TV Producer Digital Agency
Chain of Contracts #4 Broadcaster Digital Producer