2. digital

3. Building a world class content sector for the digital age

4. Mike Dicks

5. BP : Before pact

6. Member organisation Over 340 members

7. Screen based producers Film, TV, Digital

8. Free legal and commercial advice Specialist team

9. Negotiating fairer rights For creative producers

10. Lobbying Government, trusts, companies

11. Support business growth Markets, training, support

12. Digital?

13. it’s not so new....

19. What do we mean by multi-platform?

20. Platforms and Narratives

21. What’s Converging here? “ Convergence is a cultural, rather than technological, process. We now live in a world where every story, image, sound, idea, brand and relationship will play itself out across all possible media platforms. Henry Jenkins, MIT – Convergence Culture ”

22. is it about gadgets?

23. Is everything becoming interactive?

24. 50+ Million users / $400k Revenue

25. 80 +Million users / $100+ Million revenue

26. Go mainstream

27. Multiplatform is merchandising...?

28. licensing +

29. $17.5 Billion?

30. Platforms and Narratives story distribution Interaction Promotion extension brand

31. What are the audience doing?

32. Who to aim at? kool kids OPEN ACCESS gadgetiers INVOLVED PASSIVE massive passives 2006 2007 LIMITED ACCESS

33. Kool Kids Prefer interactive and mobile media experiences and rely heavily on content sharing and social interaction

34. Gadgeteers Drawn to the latest devices and experiences and are interested in participating and controlling the time and place of their media experiences

35. Massive Passives Historically content with traditional, “lean back” media experiences; however, now more actively following the first movers into digital media

36. What works?

37. Dr Who

38. Britain from Above

39. 1066

40. Landshare

41. ÁguilaRoja (Red Eagle)

42. Embarrassing Bodies

43. Castigo Final – (Final Punishment)

44. The Big Issue

45. Thumb Wars

46. Wannabes

47. What’s next?

48. Canvas

49. Who’s buying it?

50. Jay Hunt, Controller BBC1 Put simply, shows that surprise. That's everything from new takes on Saturday night entertainment to different approaches to drama at 9pm. I'm keen on ideas that have the potential to be an event in the schedule

51. Who is commissioning? (UK)

52. Who else?

53. Who’s making it?

58. Who owns the customer?

59. Chain of Contracts #1 Broadcaster TV Producer Digital Agency

60. Chain of Contracts #2 Broadcaster Vehicle TV Producer Digital Agency

61. Chain of Contracts #3 Broadcaster TV Producer Digital Agency

62. Chain of Contracts #4 Broadcaster Digital Producer

63. The Contracts

64. plans

65. define

66. advice

67. deals

68. Lobbying

69. BBC

70. New broadcasters?

71. Standards

72. Training

73. Markets