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Pact Digital Presentation - (Work in Progress)
 

Pact Digital Presentation - (Work in Progress)

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    Pact Digital Presentation - (Work in Progress) Pact Digital Presentation - (Work in Progress) Presentation Transcript

    • digital
    • Building a world class content sector for the digital age
    • Mike Dicks
    • BP : Before pact
    • Member organisation
      Over 340 members
    • Screen based producers
      Film, TV, Digital
    • Free legal and commercial advice
      Specialist team
    • Negotiating fairer rights
      For creative producers
    • Lobbying
      Government, trusts, companies
    • Support business growth
      Markets, training, support
    • Digital?
    • it’s not so new....
    • What do we mean by multi-platform?
    • Platforms and Narratives
    • What’s Converging here?

      Convergence is a cultural, rather than technological, process. We now live in a world where every story, image, sound, idea, brand and relationship will play itself out across all possible media platforms.
      Henry Jenkins, MIT – Convergence Culture

    • is it about gadgets?
    • Is everything becoming interactive?
    • 50+ Million users / $400k Revenue
    • 80 +Million users / $100+ Million revenue
    • Go mainstream
    • Multiplatform is merchandising...?
    • licensing +
    • $17.5 Billion?
    • Platforms and Narratives
      story
      distribution
      Interaction
      Promotion
      extension
      brand
    • What are the audience doing?
    • Who to aim at?
      kool kids
      OPEN ACCESS
      gadgetiers
      INVOLVED
      PASSIVE
      massive passives
      2006
      2007
      LIMITED ACCESS
    • Kool Kids
      Prefer interactive and mobile media
      experiences and rely heavily on content
      sharing and social interaction
    • Gadgeteers
      Drawn to the latest devices and
      experiences and are interested in
      participating and controlling the time
      and place of their media experiences
    • Massive Passives
      Historically content with traditional, “lean
      back” media experiences; however, now
      more actively following the first movers
      into digital media
    • What works?
    • Dr Who
    • Britain from Above
    • 1066
    • Landshare
    • ÁguilaRoja (Red Eagle)
    • Embarrassing Bodies
    • Castigo Final – (Final Punishment)
    • The Big Issue
    • Thumb Wars
    • Wannabes
    • What’s next?
    • Canvas
    • Who’s buying it?
    • Jay Hunt, Controller BBC1
      Put simply, shows that surprise. That's everything from new takes on Saturday night entertainment to different approaches to drama at 9pm. I'm keen on ideas that have the potential to be an event in the schedule
    • Who is commissioning? (UK)
    • Who else?
    • Who’s making it?
    • Who owns the customer?
    • Chain of Contracts #1
      Broadcaster
      TV Producer
      Digital Agency
    • Chain of Contracts #2
      Broadcaster
      Vehicle
      TV Producer
      Digital Agency
    • Chain of Contracts #3
      Broadcaster
      TV Producer
      Digital Agency
    • Chain of Contracts #4
      Broadcaster
      Digital Producer
    • The Contracts
    • plans
    • define
    • advice
    • deals
    • Lobbying
    • BBC
    • New broadcasters?
    • Standards
    • Training
    • Markets