Do students prefer electronic textbooks over print ones? Are e-textbooks cheaper than their print counterparts? Can e-textbooks enhance learning in ways print cannot? The answers, respectively: some do, sometimes, and maybe someday. Confused? We all are! e-Textbooks are at an awkward stage in their development as they strive with varying degrees of success to provide the functionality, interactivity, and customizability that can drive widespread adoption. The e-textbook landscape is increasingly marked by fragmentation with little consistency in the licensing, pricing, and business models of the e-textbooks currently offered by publishers and platforms. In this session, we’ll attempt to make *some* sense of it all.
1. Course-based2. Multi-campus, course-based3. Student-based4. IP authenticated, campus-wide access
How to transfer the costs to students: any appetite for fees? Build in to tuition? How to implement models that do not require 100% sell-thru?How to ensure we’re getting best possible prices (better than students can directly on their own).Discomfort with the mandatory-ness of many models.
Early on in their evolution. Similar to journals circa 1997.Right now students are finding them underwhelming; not meeting their expectations.First step getting them online; next step is making them better.
Cheaper: must factor in total cost of ownershipincl buyback, length of access, etc.Cheaper, compared to what: we will never be able to beat the price students get when they share, pirate, skip the book altogether.
e-Textbooks are currently only at ~15% of the market… room for lots of growth.Increasing ubiquity of e-Readers, tablets, smartphonesIncreasing quality of e-Readers, tablets, smartphonesStandards get adoptedWe are early in the evolution of e-textbooksStudents will soon arrive at college expecting e-textbooksGraduates will be expected to be e-literatePublishers are motivated to get out of printbecuz of used mkt
What problems with paper textbooks can/do e-textbooks can solve?Prof not using book is a common, legitimate, and seemingly easily fixable problem with textbooks in general. Other general complaints: weigh too much (is that a legit complaint?); profs profiting from using their own books (again, is that legit?); poor buyback rates; and of course, high prices.
Libraries have managed transitions from print to electronic beforeLibraries know academic publishing and licensingLibraries already manage access to non-textbook e-booksTomorrow’s e-textbooks will resemble today’s library databasesThis is an opportunity for library to (further) integrate in to the curriculumLibraries are well positioned on campus as coordinators and facilitators