Oe rs charleston mbjs

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Oe rs charleston mbjs

  1. 1. Open College Textbooks Created by Experts. Enhanced by Users. Free to All.
  2. 2. College Publishing in U.S. • 19.1M students in 2010 • Average textbook spend $850/student (GAO 2007) • So,….U.S. industry size approx. $16b • Used books - 40% share but growing (rental, etc.) • So,….New books (the publishers) $10b annually
  3. 3. Oligopoly • Cengage – 30% market share (Private) – Southwestern, Brooks-Cole, CourseTechnology, HM, etc. • Pearson – 27% – Prentice Hall, Addison Wesley, Allyn & Bacon, BenjaminCummings, etc. • McGraw-Hill – 20% – Irwin, WC Brown, etc. • Others (Wiley, BFW, Jones & Bartlett) • Last major launch: Course Technology→ 1987
  4. 4. BUT……
  5. 5. Source: “With Their Whole Lives Ahead of Them” by Jean Johnson, Jon Rochkind. Amber N. Ott & Samantha DuPont Prepared with support from the Bill & Melinda Gates Foundation
  6. 6. Authors Publishers Faculty Students NOBODY IS HAPPY
  7. 7. SO……
  8. 8. Open Education Repositories • Source of funding usually Foundation money – (Hewlett, Sloan, Carnegie, others) • $80M+ over last 10 years • MIT Open Courseware, Merlot, Connexions, Curriki, Carnegie OLI, etc. all major players • Wikitexts, Wikibooks, etc. • Is movement gaining traction? Answer is YES
  9. 9. Strengths of OER • Access is equal worldwide (the web) • Community can create and evaluate resources “openly” • I can improve yours/you improve mine • Affordability (free) • Builds on open source momentum.
  10. 10. Weaknesses of OER • Course Use/Adoptability not scalable (yet) • Often is Syllabi and learning objects – not enough core material for curriculum development • Funding dries up…oops (sustainability?) • Limited author pool – no comp. • Can get the knock for low quality
  11. 11. AND……
  12. 12. Authors Faculty Students FWK B&N Follett Apple Amazon Chegg Half.com BookRenter eBay Pearson, Cengage, McGraw-Hill Flat World Knowledge CourseSmart CafeScribe $ $$ $ $ $ $ $ $ $ “Publisher 2.0”
  13. 13. Great Authors/ Textbooks Transfer Control of Content The Flat World Knowledge Model Top Authors Provide Compelling Choices Alternate Formats Efficient Study Aids Free Open Audio Study Guides Practice Quizzes Digital Flashcards Soft Cover Print Audio Print it Yourself Kindle/iPad/Sony/etc. Professionally Developed Fully Supported Open License (BY-NC-SA) Open Platform
  14. 14. Great Authors/ Textbooks Transfer Control of Content The Flat World Knowledge Model Top Authors Provide Compelling Choices Alternate Formats Efficient Study Aids Free Open Instructors “As Good or Better Books” Supplements & Support Control Over Content & Timing Affordability & Choice for Students. Authors Rapid market share gain Richer compensation Future facing model Get to be good guys Students Free (or low cost) books Freedom (to choose) Mobility & Efficiency Improved learning
  15. 15. Charleston Conference, Nov 4, 2010 Marilyn Billings Scholarly Communications Librarian University of Massachusetts Amherst, MA mbillings@library.umass.edu Open Education Resources at UMass Amherst
  16. 16. 17Scholarly Communication Office, University of Massachusetts Amherst Libraries Beginnings  Open Access Weeks, 2009 and 2010 • Awareness  Sept 21, 2010 event • Education  Publicity / Buy-In  Resources • Scholarly Communication Office • OER LibGuide
  17. 17. 18Scholarly Communication Office, University of Massachusetts Amherst Libraries OER Events During OA Weeks 2009 & 2010 http://scholarworks.umass.edu/oa/2009/oct22/4/ http://scholarworks.umass.edu/oa/2010/oct19/3/
  18. 18. 19Scholarly Communication Office, University of Massachusetts Amherst Libraries University OER Event on September 21 http://scholarworks.umass.edu/oer/ More pictures about event are available at: http://scholarworks.umass.edu/oer_images/
  19. 19. 20Scholarly Communication Office, University of Massachusetts Amherst Libraries Publicity  Local newspapers  Campus news  Buy-In  Faculty Senate  Office of Faculty Development  Provost’s Office
  20. 20. 21Scholarly Communication Office, University of Massachusetts Amherst Libraries Resources Scholarly Communication LibGuide: http://guides.library.umass.edu/scholarlycommunication OER LibGuide: http://guides.library.umass.edu/oer

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