Honda motor company Limited is a Japanese public multinational
corporation; primarily known as a manufacturer of automobile and
motor cycle. Honda has been world largest motorcycle manufacturer
since 1959 as well as world largest internal combustion engines manufacturer, its producing
14 million internal combustion every year.
Founded By:- Hamamatsu (Japan) September 24, 1948
Founder:- Soichiro Honda , Takes Fujisawa
Headquarters:- Minato, Tokiyo, Japan
Takanobu Ito:- President, CEO, Representative Director
Competitors of the Honda Motor Ltd.
Mahindra & Mahindra Ltd.
Suzuki motor corporation
Toyota Motor Corporation
Hyundai motor Ltd.
Tata motor Pvt. Ltd.
Nissan Motor Ltd.
Honda Cars India Ltd is a leading Manufacturer of premium cars in
India. The company established in 1995 with commitment to provide
Honda latest passenger car models and technologies to the Indian
Growth rate of Honda motor= $39.65
Operating profit =620billion yen(5.8 billion)
Net Income= 3899000
Total Assets= 879774
Threat of New
Competitive Rivalry:- Competitive rivalry Mean the intensity of competition
among the existing competitor in the market, its depend on their capabilities.
Some main rivals are the Honda Motor. These are the Toyota, Duster, M&M Ford
Motor General Motor etc.
Honda and these Rival keeps on innovating, improving, researching and developing
to competing to the Auto industry.
Example:- whenever one company release one model in the market others will catch
up and have similar product to compete.
Honda Activa & TVS Wego
Renault Duster ( petrol RxL) Honda city ML 1.5,
Honda Accord & Toyota Camry
when Honda has just released its FCX Clarity, the next generation of its fuel cell
vehicles, GM put their fuel cell platform into the body of a Chevy Equinox SUV.
Buyer Power:- Honda have a lot of competitors. So customers will confuse when they
make decision for what Brand will be the best choice. It depends not only the famous
company but also the price and quality.
EX . Honda introduced Air Blade Scooter with functions like sport and fashion model, more
fuel-efficient engine technology. Customer want to buy it must order and wait around one to
Warranty, Toll free no 24/7,towing benefit gives Honda.
Threat of Substitution:-Means how easily your customers can switch to your
competitors product. Honda gives
Honda car insurance
Light weight ,easy to start, size & support
Quality & material
Threat of new entrant:-When new company
enter in the market its face the different
problem like Cultural difference, government police, customer can easily switch.
Ex- Ford and Honda aggressively compete each other in American market. But Honda
getting their less profit due to the Government policies. That time is was threat for
Honda motor. Renault duster
Suzuki introduced Hayate scooter (less than 23% price) with air Blade Its reduce the
share of Honda.
Supplier Power :-One of the factor help the company to compete against with other
companies is the ability to reduce the cost. So the supplier play the important role to make
the company success. Raw material, Parts,
Key supplier:-Kinzoku Kogyo Co Ltd; Hirata Technical Co Ltd Hongo Co Ltd Kikuchi Co. Ltd;
Marujun Co Ltd Among these companies, Kikuchi Co Ltd deal with not only the supplier of
Honda but also Nissan‘s supplier. If Nissan was willing to purchase with higher price or had
some benefit promotion than Honda, Honda might be affected on the capacity and increase
BCG Matrix:- Its based on the observation that the
company unit can be classified into four categories based on
combination of market growth and market share relative to
the best competitor. BCG matrix divided into four part.
Part of BCG Matrix :Star
BEG Matrix Honda
Market Growth Rate
Relative Market Share