Test Presentation

1. Changing Moral Standards
Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio

2. Bekky is
bullied by her
peers because
she has
learning
disabilities
Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Observations

3. Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Observations
“If you want to
be cool, you
can’t hang out
with me”

4. “I don’t understand why she would want to
be popular instead of being my friend”
Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Observations

5. Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Desired Behavioral Outcome
Define kindness, patience, empathy and
tolerance as moral values that one should
not feel obliged to abide by, but should
desire to treat their peers with these values.

6. Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Design Tip
To encourage people to engage in
behaviors where the positive outcome is
delayed, introduce present benefits to make
the desired outcome more appealing.

7. Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Present Benefit
Emphasize
that “warm
and fuzzy
feeling inside”
that occurs
when
practicing
moral virtues

8. Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Naming & Logo Design Process

9. Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Naming & Logo Design Process

10. Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Naming & Logo Design Process

11. Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Naming & Logo Design Process
Tarkistaa + Vybor = Vybis
Sounds like “vibes”, which is the intent of
the program (sending good vibes)

12. Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Naming & Logo Design Process

13. Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Storyboard