Pushing Premiums Trends in Hotels, Wines, and Retail
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As Chinese consumers become more accustomed to the idea of luxury, they are looking for a deeper, more personal connection to specific brands and experiences.
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Pushing Premiums Trends in Hotels, Wines, and Retail
- 1. Pushing Premium Trends In Hotels, Wines, and Retail! www.thebergstromgroup.com!
- 2. As Chinese consumers become more accustomed to the idea of luxury, they are looking for a deeper, more personal connection to specific brands and experiences. Consumers are no longer satisfied with run of the mill luxury; they are looking for something unique that incorporates specific values that accompany a higher classed lifestyle. ! !
- 3. CHANGING PERCEPTIONS ! Younger generation dislikes how Louis Vuitton is so widely accessible now, stating that “even a housekeeper” can buy an LV purse! ! Louis Vuitton’s popularity is faltering amongst the younger generation, who favor less well- known, less widely accessible luxury brands! ! Read our original post here
- 4. BILLIONAIRE MATCHMAKERS ! Wealthy billionaires have hired a third party group to help them find the perfect wife: “high-caliber mothers of the second generation of the rich” ! ! Recruiters evaluate female applicants for education level, natural appearance, and personality! ! Read our original post here
- 5. Brands Respond Luxury hotels look for ways to reinvent what it means to live in luxury… !
- 6. LOCAL TASTES + INT’L STANDARDS ! Luxury hotels attract a new segment by combining traditional Chinese culture with contemporary lifestyle and technology! ! Ahn Luh Dujiangyan in Chengdu offers a tai chi center, dim sum breakfasts, regional goods in the boutique, and traditional Chinese medicine! ! Read our original post here!
- 7. LAMBORGHINI BOUTIQUE HOTELS ! The first Lamorghini family owned luxury boutique hotel comes to Suzhou! ! The hotel doesn’t match up with many expectations for a “Lamborghini” hotel! ! Read our original post here
- 8. TRENDSPOTTERS IMAGINE… ! It must be a car-themed hotel. I would expect them offering free one-day Lamborghini car drive experiences in the city. Having a car-shaped bed and color theme (yellow and black) in the room would be nice too. - Eric, 25, male! ! I would imagine a Lamborghini hotel would be a boutique, smaller sized hotel. There wouldn't be a reception counter. Instead, reception desk staff would check customers in one-on-one with an iPad. They should avoid being similar to a standard five-star hotel. A discounted rate for renting Lamborghini would be good and free Lamborghini cars could also be offered for wedding usage in the hotel. - Jenny, 38, female!
- 9. Affordable Luxury Brands understand that consumers want to incorporate the concept of luxury in their daily lives’, but without paying a hefty price. Some brands push premium into unexpected places and categories.!
- 10. PREMIUM IN MESSAGES IN CONVENIENCE STORES ! For food and beverage, quality means more than surface appeal, there is a price on safety! ! Read our original post here
- 11. ONLINE WINE COMMUNITIES ! Part exclusive social network, part online shopping site, TasteV encourages members to explore and learn about different types of affordable wines. The invite-only membership takes part in selecting the inventory for the site. Their selections come from evaluating those chosen by sommeliers and vintners! ! Read our original post here
- 12. Who We Are www.thebergstromgroup.com!
- 13. OUR STORY Established in 2006, The Bergstrom Group has developed a reputation for providing vivid customer immersions for brands and agencies. We began our commitment to China by focusing on young consumers.! Based in Shanghai but spread across China, our on-the-ground team of subject matter experts, researchers, trendspotters and creatives is dedicated to telling the story of new China in a way that is both authentic and actionable. !
- 14. Thought Leadership All Eyes East: ! Lessons from the Front Lines of Marketing to China’s Youth ! by founder, Mary Bergstrom! ! + Foreword by Chairman of Omnicom China! + Commentary from leaders at GM, PepsiCo, McDonald’s, Converse, Li Ning, JWT, Interbrand, etc.! + Nominated for Marketing Book of the Quarter, Executive Programme by Expert Marketeer"
- 15. Get Closer Shanghai PRC! T: +8621 6431 4027! www.thebergstromgroup.com! www.alleyeseastchina.com! ! ! www.thebergstromgroup.com!