2. Its All about Luxury
It’s a 4 Wheeler Premium segment Automobile
Most Stylish and Attractive
Name Starts with “B” and Ends with “W”
The car Which Biji Mam talks mostly……
6. “The truth is that innovation is a key element for BMW’s success in the
premium market and one of the key motivations to buy a BMW”
----- BMW Group
7. Founded - 21 July 1917
Founder(s) - Franz Josef Popp
Headquarters - Munich, Germany
Area served - Worldwide
Key people - Norbert Reithofer (CEO), Joachim
Milberg (Chairman of the supervisory board),
Adrian van Hooydonk Design Director
Products -Automobiles, motorcycles, bicycles
Production output- 1,481,253 Automobiles (2010)
112,271 Motorcycles (2010)
Employees - 1,70,306
Subsidiaries - Rolls-Royce Motor Cars
9. BMW founded as Aero-engine
manufacturing company in 1917
Motorcycle and passengers cars
First motorcycle model BMW R32 in
1923
1981
BMW becomes the first European
carmaker
11. The first car which BMW successfully produced and the car which launched BMW on the
road to automobile production was the DIXI.
12. Followed by…..
Dixi (1929) 315/1 (1934) 319/1 (1934)
..success in international racing events –
Lightweight construction, outstanding aerodynamics,
high performance and elegance….
BMW 238 sports in 1936
13. Until 1950s BMW concentrated on limited no. of models and focus on other parts
of Europe
BMW 507 Roadster
14. In 1995 introduced BMW 5 Series and Z3 Roadster as well
Positioned as elegance dynamic performance and safety
During 1970’s and 1980’s BMW expanded its operation in the USA
and Australia… German brands like Volkswagen and Mercedes and
became serious competitors to these brands in the premium car
business.
15.
16. BMW
Cars in India
1 Series
3 Series
5 Series
6 Series
7 Series
(2011-present) Hatchback
(2012–present) Sedan
(2010–present) Sedan
(2008–present) Sedan
(2010–present) Coupe
25. BMW’s process in production was by use of
sensory robots to transfer the car machine part
from one unit to other and within each unit
they automated it so as to reduce Time, Cost,
labor work mainly to increase Quality.
Special type of robot called “Hovercraft”
designed and patent by BMW, use to lift the
20kg exhaust pipe and assemble in car body.
Robots performing Spot welding
Hovercraft robot
26. BUFFER STORAGE
A Buffer refers to a zone in flow lines where some
parts after processing are temporarily stored before
they are moved to next station for processing.
Engine buffer storage
Car Body part buffer storage
27. BODY MANUFACTURE
Its used to assembly body operation of car.
This Video shows how Body is
Manufactured by BMW using
ROBOTS
28. ENGINE MANUFACTURE
BMW engines are using technologies such as:
Direct injection (called High Precision Injection by
BMW).
Turbocharging
Variable valve lift (called Valvetronic by BMW)
Variable valve timing (called VANOS by BMW
30. WORKPART MECHANISM
It is used assembly of Car parts so workers will
have ease of access to all parts of car.
Man working in tilt and wear mechanism to assemble the car part
32. BMW Active E
• BMW Active Hybrid
The BMW Concept 7 Series ActiveHybrid combines an engine based on
the High Precision Injection V8 Twin Turbo (where it delivers
300 kW/407 hp) with an electric motor that is only designed to provide
support to the internal combustion engine. The electric motor is integrated
between transmission and engine and provides 15 kW of power and 210
Nm of torque. the electric motor increases the potential of the eight-cylinder
petrol engine while using Brake Energy Regeneration – mostly in urban
traffic – to reduce fuel consumption and CO2 emissions
The BMW ActiveE is a electric car based on the BMW 1 Series small
family cars. US Environmental Protection Agency official range is 151
kilometers with an energy consumption of 33 kW·h/100 miles
What are BMW Group's driving concepts of the future?
