ASSOCIATIO N O F CO LLEGIATE                              MARKETING EDUCATO RS                  Association of Collegiate ...
ASSOCIATIO N O F CO LLEGIATE                                  MARKETING EDUCATO RS                                        ...
ASSOCIATIO N O F CO LLEGIATE                              MARKETING EDUCATO RS                                  CO NGRATUL...
ASSOCIATIO N O F CO LLEGIATE                                   MARKETING EDUCATO RS                                       ...
ASSOCIATIO N O F CO LLEGIATE                                  MARKETING EDUCATO RS                                        ...
ASSOCIATIO N O F CO LLEGIATE                                   MARKETING EDUCATO RS                                       ...
ASSOCIATIO N O F CO LLEGIATE                                  MARKETING EDUCATO RS                                        ...
ASSOCIATIO N O F CO LLEGIATE                                  MARKETING EDUCATO RS                                        ...
ASSOCIATIO N O F CO LLEGIATE                                   MARKETING EDUCATO RS                                       ...
ASSOCIATIO N O F CO LLEGIATE                                 MARKETING EDUCATO RS                                         ...
ASSOCIATIO N O F CO LLEGIATE                                   MARKETING EDUCATO RS                                       ...
ASSOCIATIO N O F CO LLEGIATE                                  MARKETING EDUCATO RS                                        ...
ASSOCIATIO N O F CO LLEGIATE                                 MARKETING EDUCATO RS                                         ...
ASSOCIATIO N O F CO LLEGIATE                                  MARKETING EDUCATO RS                                        ...
ASSOCIATIO N O F CO LLEGIATE                                  MARKETING EDUCATO RS                                        ...
ASSOCIATIO N O F CO LLEGIATE                                  MARKETING EDUCATO RS                                        ...
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Acme 2012 program final

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Acme 2012 program final

  1. 1. ASSOCIATIO N O F CO LLEGIATE MARKETING EDUCATO RS Association of Collegiate Marketing Educators O fficersPresident: Sharon V. T hach, T ennessee State UniversityProgram Chair: Vaidotas Lukosius, T ennessee State UniversityVP Me mbe rship: Nacef Mouri, George Mason UniversitySe cre tary: Prashant Srivastava, University of AkronTre asure r: Dennis Emmett, Marshall UniversityWe bmaste r: Vivek S. Natarajan, Lamar UniversityPast President: Kishwar Joonas, Prairie View A&M UniversityProcee dings Editor: Malini Natarajarathinam, T exas A&M University Workshop and Special Session Coordinators:Re nee Gravois Lee , Sam Houston State UniversityVaidotas Lukosius, T ennessee State UniversityRamaprasad Unni , T ennessee State UniversityIsmail Capar, T exas A&M UniversityPrashant Srivastava, University of Akron CO NGRATULATIO NS! Re cipient of the 2012 McGraw-Hill/Irwin Distinguished Paper Award Cre ating Sustainable Competitive Advantage in MarketingChange And Stability Management As A Source Of Competitive Advantage For Organizations Jorge Humberto Mejia, Autonomous T echnological Institute of Mexico Re cipient of the 2012 Federation of Business Disciplines Outstanding Educator Award Maxwell Hsu, University of Wisconsin-Whitewater
  2. 2. ASSOCIATIO N O F CO LLEGIATE MARKETING EDUCATO RS Track ChairsAssurance of Le arning - Nancy Albers-MillerPharmaceutical & He althcare Marketing - Ashish ChandraGlobal & Cross-Cultural Marketing - Gordon MosleyNe w Me dia, Adve rtising & Marketing Communications - Sharon T hachNot-For-Profit Marketing & Social Marketing - Maxwell HsuMarke ting Rese arch - Sanjay MehtaB–To–B & Ne w Product Development - Prashant SrivastavaArts And Music Marke ting - Clyde RolstonMarke ting Strate gy & Entrepreneurship - John NewboldConsume r Behavior & Customer Relationship Management - Vivek S. Nataranjan, Kishwar JoonasMarke ting Education - Renee Gravois Lee, Nacef MouriEx pe riential & Se rvice Learning - Patrick D. “Pat” Fountain, Lynn MurrayPe rsonal Se lling & Sales Management - Michael PassRe tailing & Se rvice s Marketing - Ramaprasad UnniEthics, Legal & Public Policy - John C. KnappStudent Pape rs - Nancy Albers-MillerLogistics & Supply Chain Management (Idea Academic & Practitioner Tracks) - Bimal Nepal,Ismail CaparCre ating Sustainable Competitive Advantage in Marketing- Silvia L. MartinTe chnology Transfe r & Commercialization - Kimball P. Marshall
  3. 3. ASSOCIATIO N O F CO LLEGIATE MARKETING EDUCATO RS CO NGRATULATIO NS! BES T O F TRACK PAP ER AWARD WINNERS Advertising and Personal SellingThe Moderating Effects Of Consumer Involvement, Concern About Air Pollution, And Materialism On Consumer Decision-Making For A Hybrid Automobile: A Retail Advertising Analysis William T. Neese, Nicholls State University Monica J. Favia, Bloomsbur g University Cre ating Sustainable Competitive Advantage in Marketing Change And Stability Management As A Source Of Competitive Advantage For Organizations Jorge Humberto Mejia, Autonomous T echnological Institute of Mexico Logistics and Supply Chain Management Crisis management among Industrial Distributors: Scale development, analysis and insights Arunachalam Narayanan , T exas A&M University Daniel F. Jennings, T exas A&M University Ismail Capar, T exas A&M University, Malini Natarajarathinam , T exas A&M University Marketing Strategy & EntrepreneurshipA Conceptual Foundation for New Technology Business Firms to Adopt a Marketing Orientation Sandra Potter, Bryant University Pharmaceutical & Healthcare Marketing Evaluating an Innovative Approach in Patient-Centric Care: The Laborist Model Asoke Dey, T he University of Akron Jessica Clemons, T he University of Akron Retailing & Services Marketing Understanding The Impact Of Product Return Policies On Consumers Lynn C. Dailey, Capital University M. Ali Ülkü, Capital University Technology Transfer & Commercialization The “E” In “Eservice Learning” Sue Y. McGorry, DeSales University
  4. 4. ASSOCIATIO N O F CO LLEGIATE MARKETING EDUCATO RS March 1, 2012 (Thursday) 8:30 a.m. – 10:00 a.m. BorgneSESSIO N A Adve rtising and Personal SellingSe ssion Chair: Sharon Thach , T ennessee State UniversityBrand Development And Management In The Bed And Breakfast IndustryGrant Aguirre , New Mexico State UniversityThe Moderating Effects Of Consumer Involvement, Concern About Air Pollution, And Materialism OnConsumer Decision-Making For A Hybrid Automobile: A Retail Advertising AnalysisWilliam T. Nee se , Nicholls State UniversityMonica J. Favia, Bloomsbur g UniversityU.S. Advertising In WWI And WWIITom Smith, T exas Wesleyan UniversitySandra Hile Hart, T exas Wesleyan UniversityOutsourcing The Sales Function: The Influence Of Communication And Customer OrientationMichael W. Pass, Sam Houston State University 8:30 a.m. – 10:00 a.m. So uthdownSESSIO N B Student Papers ISe ssion Chair: Nancy D. Albers-Miller, Berry CollegeThe Perception Of Consumers In Relation To How A Corporation Makes A ContributionTricia Staudenmaie r, Berry CollegeNancy D. Albe rs-Mille r, Berry CollegeEagle Scout: Long-Term Career And Personal ImpactsNancy D. Albe rs-Mille r, Berry CollegeTravis D. Mille r, Rome, GAEco-Friendly Marketing In The Cosmetics IndustryAlisha Dosani , Berry CollegeNancy D. Albe rs-Mille r, Berry CollegeFood Deserts: Consumer Behavior Decisions Associated With The Selection Of Healthy FoodAlternativesAri Mince y, Berry CollegeNancy D. ALbe rs-Mille r, Berry CollegeDivorce, Who Initiates It, And The Effect It Has On Future RelationshipsCaroline E. Tait, Berry CollegeNancy D. Albe rs-Mille r, Berry College
  5. 5. ASSOCIATIO N O F CO LLEGIATE MARKETING EDUCATO RS March 1, 2012 (Thursday) 8:30 a.m. – 10:00 a.m. MaurepasSESSIO N C Consumer BehaviorSe ssion Chair: Vivek S. Natarajan , Lamar UniversityAn Introductory Study Of The Relationship Between Materialism And Social MediaDavid K. Amponsah, T roy UniversityIngyu Lee , T roy UniversityGordon Mosley, T roy UniversityThe Relationship Between Fashion Interest And Spending Preference Among Teen ConsumersAnna A. Magie , T exas Woman’s UniversityDe borah D. Young, T exas Woman’s UniversityFocus Leads To Desired OutcomeSte phanie Dellande, Menlo CollegePrashanth Nye r, Chapman University 10:00 a.m. – 10:30 a.m. Napoleon Exposition HallFBD C OFFEE B REAKPlease make plans to visit the exhibits for information on the latest books and newest educationaltechnologies. Let our exhibitors know how much we appreciate their presence and continued support!Great Door Prize Drawings take place at 10:15 a.m. in the Exhibit Area. Must be present to win.
  6. 6. ASSOCIATIO N O F CO LLEGIATE MARKETING EDUCATO RS March 1, 2012 (Thursday) 10:30 a.m. – 12:00 p.m. MaurepasSESSIO N A He althcare MarketingSe ssion Chair: Ashish Chandra, University of Houston- ClearlakeObesity: A Social Marketing ApproachDe nnis Emmett, Marshall UniversityAshish Chandra, University of Houston-Clear LakeEvaluating an Innovative Approach in Patient-Centric Care: The Laborist ModelAsoke Dey, T he University of AkronJessica Clemons, T he University of AkronWhat do Health Care Administration Faculty Think about their IRBs? An Empirical InvestigationDavid P. Paul , Monmouth UniversityAshish Chandra, University of Houst on-Clear Lake 10:30 a.m. – 12:00 p.m. So uthdownSESSIO N B Marketing Education and Service LearningSe ssion Chair: Nace f Mouri, George Mason UniversityMarketing Majors’ Attitudes Toward EducationSandra McKay, Southeastern Louisiana UniversityJeff W. Totten, McNeese State UniversityMarketing Marketing TextbooksKriste n M. Maceli , Pittsburg State UniversityDonald Baack , Pittsburg State UniversityDeterminants Of Successfully Marketing Study Abroad ProgramsVaidotas Lukosius, T ennessee State UniversityBreaking Down The Silos: Combining Management And Marketing Experiential Learning ClassesDan Horne , Providence CollegeTom King, Providence College
  7. 7. ASSOCIATIO N O F CO LLEGIATE MARKETING EDUCATO RS March 1, 2012 (Thursday) 10:30 a.m. – 12:00 p.m. Salon 828SESSIO N C Marketing Strategy and EntrepreneurshipSe ssion Chair: John Newbold, Sam Houston State UniversityStudent Incubators: New Aspects on EntrepreneurshipMonica Sante lla, T exas A & M University-KingsvilleBarbara R. Oates, T exas A & M University-KingsvilleRuth Chate rlain-Jardon, Ruth Chaterlain-JardonA Conceptual Foundation for New Technology Business Firms to Adopt a Marketing OrientationSandra Potte r, Bryant UniversityThe Effect of Declining Lead Times on first Mover Advantage: A Twenty Year Empirical Study of NewProduct AnnouncementsMichael Polle tti, Fayetteville State UniversityMary Beth Hogan, Fayetteville State UniversityHoward Ling, University of North Carolina - Pembroke 1:30 p.m. – 3:00 p.m. BorgneSESSIO N A Ethics, Legal and Public PolicySe ssion Chair: John Knapp, Samford UniversityPost-Secondary Education Institutions Websites Privacy Policies - Is Our Content Missing The Mark?Begoña Pé rez -Mira, Northwestern State UniversityMargare t S. Kilcoyne , Northwestern State UniversityBrenda Hanson , Northwestern State University,Thomas Hanson , Northwestern State UniversityThe Role Of Social Marketing And Social Media In Cultural Adaptation: Implications For The MarketingEthicJose ph Stasio, Merrimack CollegeConstructing Service Ethic - Consequence - Value Chains To Develop Effective Internal And ExternalMarketing StrategiesChin-Feng Lin, National Pingtung Institute of CommerceYu-Lin Lo, National Pingtung Institute of Commerce
  8. 8. ASSOCIATIO N O F CO LLEGIATE MARKETING EDUCATO RS March 1, 2012 (Thursday) 1:30 p.m. – 3:00 p.m. MaurepasSESSIO N B Roundtable Discussion I: Study Abroad ProgramsSe ssion Chair: Re nee Gravois Lee , Sam Houston State UniversityPresenters: Tará Burnthorne Lopez, Southeastern Louisiana University Mike Budden, Southeastern Louisiana University Rusty Juban, Southeastern Louisiana University Mike Jones, Southeastern Louisiana University Russell McKenzie, Southeastern Louisiana University 3:00 p.m. – 3:30 p.m. Napoleon Exposition HallFBD C OFFEE B REAKPlease make plans to visit the exhibits for information on the latest books and newest educationaltechnologies. Let our exhibitors know how much we appreciate their presence and continued support!Great Door Prize Drawings take place at 3:15 p.m. in the Exhibit Area. Must be present to win. 3:30 p.m. – 5:00 p.m. Salon 816SESSIO N A Te chnology Transfer: Preparing the MarketplaceSe ssion Chair: William S. Piper, Alcorn State UniversityThe Nexus Needs Of Technology Transfer And Commercialization: The Troubled Case Of Solar EnergyIndustryKimball P. Marshall , Alcorn State UniversityYashasvi Re dd Patlolla, Alcorn State UniversityA Nexus For Technology Transfer And Commercialization: A Marketing Emphasis ApproachWilliam S. Pipe r, Alcorn State UniversityChallenges And Barriers For Small Business SuccessDaryush Ila, Fayetteville State UniversityToward A Philosophy Of TechnologyWilliam Kilbourne, Clemson University
  9. 9. ASSOCIATIO N O F CO LLEGIATE MARKETING EDUCATO RS March 1, 2012 (Thursday) 3:30 p.m. – 5:00 p.m. BorgneSESSIO N B Se rvices Marketing and RetailingSe ssion Chair: Ramaprasad Unni, T ennessee State UniversitySmarter Escalation Of Technical Support CallsRandy Ryke r, Nicholls State UniversityR. Charle s Viosca,Jr., Nicholls State UniversityK. Chris Cox, Indiana University SoutheastUnderstanding The Impact Of Product Return Policies On ConsumersLynn C. Dailey, Capital UniversityM. Ali Ülkü, Capital UniversityAttitudes Toward Donations Of Used Clothing - Implications For Thrift StoresRamaprasad Unni , T ennessee State UniversityJulie Robe rts, T ennessee State University 3:30 p.m. – 5:00 p.m. MaurepasSESSIO N C Spe cial Session: Great Assignments and Teaching IdeasSe ssion Chair: Re nee Gravois Lee , Sam Houston State UniversityMarketing Assignments That Work: An In-Class Sales Competition With A Local EmployerJulie Haworth, University of T exas at DallasCritical Thinking In Marketing: Using In-Class DebatesSanjay S. Mehta, Sam Houston State University“Thinking” Assignments to Motivate “Thinking” Students, Sam Houston State UniversityRe nee Gravois Lee , Sam Houston State UniversityCarroll Fe rguson Nardone, Sam Houston State UniversityApproaches in Teaching Research at the Undergraduate Level: From Didactic to ExperientialRuss Henle y, The University of West Alabama
  10. 10. ASSOCIATIO N O F CO LLEGIATE MARKETING EDUCATO RS March 1, 2012 (Thursday) 3:30 p.m. – 5:00 p.m. Edgewood BSESSIO N D Student Papers IISe ssion Chair: Nancy D. Albers-Miller, Berry CollegeService Responsiveness And Customer Satisfaction In The Banking IndustrySara Lujan ,Sam Houston State UniversityIrfan Ahme d, Sam Houston State UniversityA Relationship Between Cultural Impact And Influence Of Social Media Marketing On ConsumerYe Eun An, Berry CollegeNancy D. Albe rs-Mille r, Berry CollegeStandardized Nutrition Labels: The Impact On Consumer ComprehensionCailtyn A. Mi lle r, Berry CollegeNancy D. Albe rs-Mille r, Berry CollegeThe Role Of Celebrity Spokespersons In Brand Community LeadershipRyan B. Gambrell, Berry CollegeJon Little field, Berry CollegeImportance Of Qualifications Within Particular Golf `Industries: A Comparison Of Becoming A GolfCourse Pro And Graduate Assistant College CoachJohn C. Hall , Berry CollegeNancy D. Albe rs-Mille r, Berry College
  11. 11. ASSOCIATIO N O F CO LLEGIATE MARKETING EDUCATO RS March 2, 2012 (Friday) 7:30 a.m. – 8:30 a.m. BorgneACME Coffee and PastriesAll ACME members are invited and encouraged to come and meet old friends, make new acquaintancesand enjoy coffee. 8:30 a.m. – 10:00 a.m. BorgneSESSIO N A Logistics and Supply Chain ManagementSe ssion Chair: Manoj Vanajakumari , T exas A&M UniversityThe Solar Supply Chain And Market Driver AnalysisNicholas Martinez , T exas A&M UniversityKrishna Patwari , T exas A&M UniversityLogistics In The Oil And Gas IndustryCristina He rre ra, T exas A&M UniversityKrishna Patwari, T exas A&M UniversityCoordination In Multi-Player EnvironmentHimanshu Thapa, T exas A&M UniversityU.V. Manoj, T exas A&M UniversityGlobal Sourcing – Procurement During An Economic CrisisLauren Rosenkraz , T exas A&M UniversityBimal Ne pal, T exas A&M University 8:30 a.m. – 10:00 a.m. MaurpasSESSIO N B Qualtrics WorkshopSe ssion Chairs: Vaidotas Lukosius, T ennessee State University Ramaprasad Unni, T ennessee State UniversityPresenter: Bryce Winkelman, QualtricsIn this virtual workshop, attendees will become familiar with Qualtrics survey platform, the basics ofbuildin g survey , launching it, gathering data and presenting results. To get the most out of thisworkshop, bring your own laptop!
  12. 12. ASSOCIATIO N O F CO LLEGIATE MARKETING EDUCATO RS March 2, 2012 (Friday) 8:30 a.m. – 10:00 a.m. So uthdownSESSIO N C Cre ating Sustainable Competitive Advantage in Marketing: IT PerspectivesSe ssion Chair: Sylvie Lozano, Lynchburg CollegeI.T. Small Business Competing In A Highly Concentrated Environment: Going Back To Marketing BasicsIn The U.S. Aerospace IndustryHe ctor Gomez MacFarland, T echnological Institute of Superior Studies of MonterreyMarketing Program Creativity In High Technology VenturesSilvia L. Martin , Lynchburg CollegeJoe Turek, Lynchburg CollegeA Competitive Advantage Through It/Business Alignment,Mauricio Corona, La Salle University, Mexico City 10:00 a.m. – 10:30 a.m. Napoleon Exposition HallFBD C OFFEE B REAKPlease make plans to visit the exhibits for information on the latest books and newest educationaltechnologies. Let our exhibitors know how much we appreciate their presence and continued support!Great Door Prize Drawings take place at 10:15 a.m. in the Exhibit Area.Must be present to win. 10:30 a.m. – 12:00 p.m. BorgneSESSIO N A Logistics and Supply Chain Management: Industry PracticesSe ssion Chair: Bimal Nepal, T exas A&M UniversityBest Practices In Distribution And Logistics: Womack Machine SupplyBrad Vance, Womack Machine SupplyBest Practices In Distribution And Logistics: Wilson SupplyTony Glynn, Wilson Supply, A Schlum berger Company
  13. 13. ASSOCIATIO N O F CO LLEGIATE MARKETING EDUCATO RS March 2, 2012 (Friday) 10:30 a.m. – 12:00 p.m. MaurepasSESSIO N B Spe cial Topics in MarketingSe ssion Chair: Clyde Philip Rolston , Belmont UniversityCd Or Not Cd: The Media Preferences Of Classical Music ConsumersJohn Cicala, T exas A&M University – KingsvilleVale rie L. Barte lt, T exas A&M University – KingsvilleFactors Contributing To A Successful Debut Album: A Regression AnalysisClyde Philip Rolston , Belmont UniversityTe rry Tompkins, Drexel UniversityMarietta Velikova, Belmont UniversityImperative For Green Marketing In India: A Conceptual Research Of Beliefs And Attitudes Of BusinessStudentsKishwar Joonas, Prairie View A&M UniversityVivek S. Natarajan , Lamar UniversityExploring The Similarity Of Cognitive Variables To Understand The Perception Gap Between SellersAnd ConsumersChin-Feng Lin, National Pingtung Institute of Commerce, T aiwan 10:30 a.m. – 12:00 p.m. So uthdownSESSIO N C Roundtable Discussion II: Study Abroad ProgramsSe ssion Chair: Vaidotas Lukosius, T ennessee State UniversityPresenters: Vaidotas Lukosius, T ennessee State University Pam Mickelson, Morningside College Nancy D. Miller, Berry College Barbara Oates, T exas A&M University-Kingsville. Troy Festervand, Middle T ennessee State University
  14. 14. ASSOCIATIO N O F CO LLEGIATE MARKETING EDUCATO RS March 2, 2012 (Friday) 12:00 p.m. – 1:15 p.m. Nottoway ACME Luncheon and Business Meeting All ACME membe rs and invited guests are encouraged to attend as we honor our award winners and hold our annual Business Meeting This e vent is open ONLY to ACME Members and invited guests. Others will we charged $50. Check should be made out to Association of Collegiate Marketing Educators . 1:30 p.m. – 3:00 p.m. BorgneSESSIO N A Logistics and Supply Chain Management: WorkshopsSe ssion Chair: Ismail Capar, T exas A&M UniversityIn-Season TransshipmentsMe tin Cakanyildirim, University of T exas at DallasUsing An Open-Source ERP To Teach Business Process IntegrationMinh Huynh, Southeastern Louisiana UniversityNilish Chitrakar, Southeastern Louisiana University 1:30 p.m. – 3:00 p.m. MaurepasSESSIO N B Te chnology Transfer: Unanticipated ApplicationsSe ssion Chair: Kimball P. Marshall, Alcorn State University"Mapping” Charitable Gaming In Kentucky: An Exploratory Analysis Using GISJanet M. Ratliff, Morehead State UniversityMichelle B. Kunz , Morehead State UniversityThe Challenges Facing Salespeople When Introducing New TechnologiesJohn Barne s, SUNY- Institute of T echnologyThe “E” In “Eservice Learning”Sue Y. McGorry, DeSales UniversityConsumer Reaction To Business Firms’ Responses To New Technologies In Communications: Emails OfPraise And ComplaintMichael M. Pe arson , Loyola University New OrleansThomas M. Hickman , Loyola University New Orleans
  15. 15. ASSOCIATIO N O F CO LLEGIATE MARKETING EDUCATO RS March 2, 2012 (Friday) 1:30 p.m. – 3:00 p.m. So uthdownSESSIO N C Spe cial Panel Session: Issues in Accreditation and AssessmentSe ssion Chair: Prashant Srivastava, University of AkronPrese nte rs: Sharon Thach , T ennessee State University Nancy D. Albers-Miller, Berry College 3:00 p.m. – 3:30 p.m. Napoleon Exposition HallFBD C OFFEE B REAKPlease make plans to visit the exhibits for information on the latest books and newest educationaltechnologies. Let our exhibitors know how much we appreciate their presence and continued support!Great Door Prize Drawings take place at 3:15 p.m. in the Exhibit Area. Must be present to win. 3:30 p.m. – 5:00 p.m. BorgneSESSIO N A Cre ating Sustainable Competitive Advantage in MarketingSe ssion Chair: Sylvie Lozano, Lynchburg CollegeChange And Stability Management As A Source Of Competitive Advantage For OrganizationsJorge Humbe rto Me jia, Autonomous T echnological Institute of MexicoDeveloping Sustainable International Entrepreneurial Ventures: The Case O f Mexican Culinary Art InFranceFe rnanda Arre ola, Fundação Getulio Vargas, Sao Paulo, BrazilNPD Project Portfolio, Environment, And PerformancePrashant Srivastava, University of AkronAsoke Dey, University of AkronDe sale Habtz ghi , University of AkronGary L. Frankwick , University of T exas at El Paso
  16. 16. ASSOCIATIO N O F CO LLEGIATE MARKETING EDUCATO RS March 2, 2012 (Friday) 3:30 p.m. – 5:00 p.m. So uthdownSESSIO N B Logistics and Supply Chain ManagementSe ssion Chair: Minh Huynh, Southeastern Louisiana UniversitySupplier Stratification Management: Cases From IndustryXiaoming Li , T ennessee State Universit yFe stus Olorunniwo, T ennessee State UniversityJoe l Jolaye mi , T ennessee State UniversityChunxing Fan, T ennessee State UniversityWilliam Kre chel, Boeing Research and T echnologyCrisis management among Industrial Distributors: Scale development, analysis and insightsArunachalam Narayanan , T exas A&M UniversityDaniel F. Jennings, T exas A&M UniversityIsmail Capar, T exas A&M University,Malini Natarajarathinam , T exas A&M University 3:30 p.m. – 5:00 p.m. B-1SESSIO N C Student Papers IIISe ssion Chair: Nancy D. Albers-Miller, Berry CollegePerceived Product Freshness: Exploring Consumers’ Negative Reactions To Self -Touched ProductsDe vdee p Maity, Oklahoma State UniversitySearch: An Expense Or An Experience? Exploring The Impact Of Search On Product Return IntentionsDe vdee p Maity, Oklahoma State UniversityStatus Is Everything: How Facebook Statuses Used By Business Pages Affect Purchase Intention AndConsumer AttitudesMe gan C. Ue be rsax, Berry CollegeNancy D. Albe rs-Mille r, Berry CollegeConsumer Behavior Research: Change In Consumption Behavior In The Fashion Market From HighSchool To CollegeNikki N. Taylor, Berry CollegeNancy D. Albe rs-Mille r, Berry CollegeNew Guitar Consumers: Inexperienced Consumers Lack Experience Correlating To InterpersonalInteractionsAle x Willoughby, Berry CollegeNancy D. Albe rs-Mille r, Berry College

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