1. myShopi hands out 10€ notes to residents of Spaarstraat
Everyone saves with myShopi
Brussels, 25 April 2014 – Over the past few days, residents of Spaarstraat/
Rue de l’Epargne (“Savings Street”) in Leuven, Ghent and Liège have been
finding 10€ notes in their mailboxes. Rumour quickly spread of this
generous philanthropist. And today, their identity has been revealed: the
anonymous gifts were an initiative of myShopi, the leading provider in
door-to-door communication and Belgium’s largest promotional platform.
The marketing stunt came just a few months after the announcement of the
acquisition of myShopi by BD group. The message is resoundingly clear:
everyone can save a lot of money with myShopi.
Spaarstraat wakes up with a surprise
Since April 22nd, residents of Spaarstraat in Leuven and Ghent and Rue de
l’Epargne in Liège have been waking up every day to find a 10€ note in their
mailbox. A nice gift that raised many questions. But no, it was not the work of a
mysterious philanthropist but part of a campaign devised by myShopi to mark
the launch of the brand. Geert Schoenmaekers, CEO of BD group: ‘With myShopi,
your mailbox is worth quite a bit of extra money. That’s the idea we’re sending with
this marketing campaign. Every household can save money. Thanks to myShopi, it’s
even easier to do that than ever before. The Spaarstraat was of course a logical
choice; it’s a fun way to underscore our message.’
But what exactly is myShopi?
myShopi, the fun of shopping starts here
myShopi is a platform for creating digital shopping lists and collecting discount
coupons. It has been highly successful both in Belgium and abroad with more
than 420 000 downloads in Belgium alone. myShopi was established in 2011 by
the start-up Agilys. In January 2014, BD group – leader in promotional door-to-
door communication in Belgium – announced the acquisition of myShopi. The
collaboration is aimed at grouping all the promotional advantages of both
platforms under a single identity.
Today, myShopi integrates the door-to-door flyers which consumers receive
every week with a website and application. As such, the fully integrated on and
offline platform provides consumers and advertisers with the best possible
shopping experience.

2. Geert Schoenmaekers, CEO of BD group: ‘myShopi is Belgium’s number 1
promotional shopping platform. But it is much more than that. Beyond the purely
promotional aspect, our goal is to inspire consumers. By bringing door-to-door
leaflets, discount coupons and digital shopping lists together under one centralised
location. As such, myShopi makes shopping an enjoyable experience for everyone.’
Thanks to myShopi, consumers can find weekly promotions not only in their
mailbox but also via smartphone and tablet applications or on the website
www.myshopi.be. ‘This is another big advantage for our customers, advertisers, as
we can offer them an opportunity to maximise contact with both traditional
consumers and “digital” shoppers,’ says Geert Schoenmaekers.
Look out for myShopi in your mailbox or on www.myshopi.be
myShopi is also available for Android, iOS and Windows Phone
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For more information or for an interview, please contact:
Geert Schoenmaekers – CEO BD group
Tel: 02/756 96 52
Email: g.schoenmaekers@beldi.be
About BD group
BD group is the leader and undisputed marketing specialist in promotional door-
to-door communication in Belgium and Italy. Thanks to their unique, flexible and
highly effective network, BD delivers a range of promotional packages, custom
materials and creative services with a high attention value to 4.39 million
Belgian mailboxes every week. Via its consumer brand myShopi, BD Group
represents Belgium’s number 1 multichannel promotional platform.
Since 2011, BD group has been a part of NPM Capital, a division of SHV holdings.
BD group employs 620 people and realised a turnover of €134 million in 2012.
More information: www.myshopi.be and www.bdgroup.be
myShopi in a nutshell:
 Weekly promotional leaflets in 4.39 million mailboxes
 3.4 million downloads of the app for smartphone and tablet
 www.myshopi.be with all current promotional leaflets and many other
benefits
 Discount coupons and exclusive promotions
 Recipe ideas
 Practical information about stores
 Inspiration: before, during and after shopping