Global Economic Hotspots: Growth through exporting
1. 1
Global Economic Hotspots:
Growth through exporting
Pierre Cléroux, Vice-President and Chief Economist
January 13, 2015 | Calgary Chamber of Commerce
2. 2
> The economic hotspots
> Exports: A tool for growth
> Strategic considerations:
online presence
3. 3
0
1
2
3
4
5
6
2012 2013 2014 2015
World
Advanced Economies
Emerging Economies
Advanced economies
do the heavy lifting
Source: World Economic Outlook, October 2014
GDP growth
8. 8
Exporters are more likely
to be high growth firms
Likelihood of being a high growth firm
by firm size and export status, 1993 - 2003
0
5
10
15
20
25
30
35
40
45
50
All Sizes 1 - 4 5 - 19 20 - 49 50 - 99 100+
% of high
growth firms
Non-Exporters
Exporters
Source: Industry Canada, Profile of Growth Firms: A Summary of Industry Canada Research,
March 2008
9. 9
The ‘most successful firms’
export more
Source: BDC/Nielsen
26.0
14.0
0
5
10
15
20
25
30
Most successful businesses All others
%
Exports
10. 10
Alberta exports, excluding crude oil and petroleum, by industry (2013)
0.8%
1.8%
2.2%
2.3%
2.6%
4.0%
5.8%
6.5%
12.2%
15.8%
28.3%
0% 10% 20% 30%
Aerospace product and parts manufacturing
Cattle ranching and farming
Navigational and measuring instruments
Coal mining
Wood product manufacturing
Grain and oilseed milling
Paper manufacturing
Meat product manufacturing
Machinery manufacturing
Oilseed and grain farming
Chemical manufacturing
Crude leads Alberta exports,
other products follow
Source: Industry Canada
11. 11
Non-crude oil exports
are growing…
Meat product
18,1%
21,7%
27,8%
44,1%
47,8%
10,7%
Wood product
Aerospace
Machinery
Oilseed and grain farming
Chemical manufacturing
Source: Industry Canada
% increase in 2014
12. 12Source: Industry Canada
…in every part of the world
Russia
UAE
Venezuela
Indonesia
Netherlands
China
Japan
Mexico
South Korea
U.S.
12.4%
11.2%
10.6%
10.0%
8.4%
6.5%
4.0%
3.1%
3.0%
1.4%
14. 14
> Economic growth will accelerate in 2015
supported by consumer demand
> Promising sectors:
– Construction materials / durable goods
– Aerospace
– Agriculture
– Food and beverage
– Automotive
– Defence and security
– Oil & gas
United States
15. 15
> Fastest growth of all the emerging economies
> Second largest economy in the world
> Promising sectors:
– Aerospace & defence
– Agriculture, food & beverages
– Automotive
– Electric power equipment & services
– Information & communications technologies
– Metals, minerals & related equipment, services & technology
– Rail & urban transit
China
16. 16
> New free trade agreement with Canada
> 50 million people
> Fourth largest economy in Asia
> Accelerating economy, growth rate of 4.0 for 2015
> Industries to benefit from the FTA:
– Agriculture
– Fish and seafood
– Forest products
– Industrial goods
South Korea
26. 26
> We are transitioning to a period of growth
> Canadian businesses who export, experience
higher growth
> Digital technologies enable even the smallest
company to be a “micromultinational” that
sells and sources products, services, and
ideas across borders
Conclusion
This growth in the world represent opportunities for Canadian busnesses
La combinaison d’un croissance anticipée très faible des heures travaillées (à cause du vieillissement), soit de 0.3%, et d’une croissance annuelle de la productivité du travail entre 1,2% et 1,7% (tendance historique), implique que le potentiel de croissance de l’économie canadienne demeurera entre 1,5% et 2,0% d’ici 2030.
Hyper Growth Firms: those with at least 150 percent growth in employment over 4 years;
Strong Growth Firms: those with between 50 and 150 percent growth in employment over 4 years;
Exports of crude oil represent 70.8% of total Alberta’s exports
Exports of refined petroleum represent 2.5% of Alberta’s exports
98 % of businesses in Canada are small and medium sized businesses
I will give a small business perspective
98 % of businesses in Canada are small and medium sized businesses
I will give a small business perspective
Corey manufactures specialize food for hunting dog from New Brunswick
They have about 40 employees
They distribute their pet food through traditional channels in Canada and the US
But few years ago, they put together a website
They don’t sell online, but the website give information about their products
They got phone calls from businesses in different countries about their high quality pet food
They are now selling in 27 different countries
Biggest clients are in China, Russia, and Mexico
Digitalization give an amazing opportunity to small businesses by reducing the cost of distribution and marketing
Corey manufactures specialize food for hunting dog from New Brunswick
They have about 40 employees
They distribute their pet food through traditional channels in Canada and the US
But few years ago, they put together a website
They don’t sell online, but the website give information about their products
They got phone calls from businesses in different countries about their high quality pet food
They are now selling in 27 different countries
Biggest clients are in China, Russia, and Mexico
Digitalization give an amazing opportunity to small businesses by reducing the cost of distribution and marketing
Corey manufactures specialize food for hunting dog from New Brunswick
They have about 40 employees
They distribute their pet food through traditional channels in Canada and the US
But few years ago, they put together a website
They don’t sell online, but the website give information about their products
They got phone calls from businesses in different countries about their high quality pet food
They are now selling in 27 different countries
Biggest clients are in China, Russia, and Mexico
Digitalization give an amazing opportunity to small businesses by reducing the cost of distribution and marketing