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Expand
your network,
grow your
business
Content by Audie McCarthy
(Author of Networking Edge—
Building Relationships for Success)
2
What is
networking?
For entrepreneurs,
networking
means building
and maintaining
relationships
BDC – Expand your network, grow your business 3
Networking is a combination
of art and science
Expressiveness,
creativity,
relationships
Systematic
knowledge,
practice and
research
ART NETWORKING SCIENCE
BDC – Expand your network, grow your business 4
There is more than one way and one place to network
Types of networking
 Formal
networking
(Conferences,
meetings, etc.)
 Informal
networking
(Social situations)
 Social media
networking
(LinkedIn,
Twitter, etc.)
BDC – Expand your network, grow your business 5
The ability to present
yourself and your business
clearly and succinctly is
essential in networking
 Prepare an “elevator pitch”
of your business in advance.
 Practise on friends and family
and use their feedback to adjust
your speech.
 Test it on someone who does
not know your business to
ensure they understand.
Preparing your introduction
BDC – Expand your network, grow your business 6
 Keep it simple, clear and concise.
 Stand out from the crowd by highlighting unique
competitive differences.
 Put yourself in the listeners’ shoes and account
for their needs.
 Adapt your speech to the place and audience.
 Be ready to answer tough questions by identifying
potential objections.
Some key guidelines for your “elevator pitch”
Preparing your introduction
BDC – Expand your network, grow your business 7
How to start a conversation
 What business
or industry are
you in?
 What do you
enjoy most
about it?
 How did you get
into it?
 Who are you
looking to
connect with
today?
 Tell me about your ideal client and
how I might recognize him/her.
BDC – Expand your network, grow your business 8
 What projects are you
working on right now?
 What is your biggest
challenge these days?
 What do you like most
about what you do?
 What type of clients are
you looking for?
How to start a conversation
BDC – Expand your network, grow your business 9
 I’ve kept you
long enough.
I’m sure there
are others
here you want
to meet.
 I don’t want
to take up
too much of
your time.
It was great
to meet you.
 Have you
met...?
How to end a conversation
BDC – Expand your network, grow your business 10
 Who else have
you met here
tonight?
 I’d like to continue this
conversation. Why don’t we grab
a coffee sometime?
How to end a conversation
11
Following up
 If you don’t follow up,
you might as well not
have networked at all.
 Focus on what you can
do for others.
 Be unique. Stand out from
the crowd.
 Do what you said you
would do.
bdc.ca | 1-888-INFO-BDC
Thank you.
BDC
BDC_News
BDC Entrepreneur

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Expand your network, grow your business

  • 1. Expand your network, grow your business Content by Audie McCarthy (Author of Networking Edge— Building Relationships for Success)
  • 2. 2 What is networking? For entrepreneurs, networking means building and maintaining relationships
  • 3. BDC – Expand your network, grow your business 3 Networking is a combination of art and science Expressiveness, creativity, relationships Systematic knowledge, practice and research ART NETWORKING SCIENCE
  • 4. BDC – Expand your network, grow your business 4 There is more than one way and one place to network Types of networking  Formal networking (Conferences, meetings, etc.)  Informal networking (Social situations)  Social media networking (LinkedIn, Twitter, etc.)
  • 5. BDC – Expand your network, grow your business 5 The ability to present yourself and your business clearly and succinctly is essential in networking  Prepare an “elevator pitch” of your business in advance.  Practise on friends and family and use their feedback to adjust your speech.  Test it on someone who does not know your business to ensure they understand. Preparing your introduction
  • 6. BDC – Expand your network, grow your business 6  Keep it simple, clear and concise.  Stand out from the crowd by highlighting unique competitive differences.  Put yourself in the listeners’ shoes and account for their needs.  Adapt your speech to the place and audience.  Be ready to answer tough questions by identifying potential objections. Some key guidelines for your “elevator pitch” Preparing your introduction
  • 7. BDC – Expand your network, grow your business 7 How to start a conversation  What business or industry are you in?  What do you enjoy most about it?  How did you get into it?  Who are you looking to connect with today?  Tell me about your ideal client and how I might recognize him/her.
  • 8. BDC – Expand your network, grow your business 8  What projects are you working on right now?  What is your biggest challenge these days?  What do you like most about what you do?  What type of clients are you looking for? How to start a conversation
  • 9. BDC – Expand your network, grow your business 9  I’ve kept you long enough. I’m sure there are others here you want to meet.  I don’t want to take up too much of your time. It was great to meet you.  Have you met...? How to end a conversation
  • 10. BDC – Expand your network, grow your business 10  Who else have you met here tonight?  I’d like to continue this conversation. Why don’t we grab a coffee sometime? How to end a conversation
  • 11. 11 Following up  If you don’t follow up, you might as well not have networked at all.  Focus on what you can do for others.  Be unique. Stand out from the crowd.  Do what you said you would do.
  • 12. bdc.ca | 1-888-INFO-BDC Thank you. BDC BDC_News BDC Entrepreneur