Content marketing is one of your best marketing tools for generating quality leads and sales. In today's online marketplace, it helps brands stand out while promoting word-of- mouth sales through social media likes and shares. When you show information that fulfills a need, customers will come to you. Your days of door knocking and cold calling will be over!
Do you have a content marketing strategy for your business? This slideshare presentation has some great ideas to get you started!
16. Which TYPES OF CONTENT will drive the MOST
engagement and produce the MOST leads?
video
contests
blogs
email
info-graphics
articles webinars
case
studies
18. !
!
- 60% of web traffic comes from video.
- 1 in 2 users share video.
- People who view video on websites are 64% more
likely to buy. (bostinno)
!
Video
19. Infographics
- 40% of people respond !
better
to visual content. (bostinno)
20. Blogs
Companies with blogs
generate 68% MORE
LEADS than companies
without blogs. (Hubspot)
32. Made $2 million from just
one article addressing
the cost of pools.
After just a year of blogging,
they became one of the nation’s
largest pool companies.
33. Generates as many credit card inquiries as any
other American Express marketing strategy.