BB&A is an independent brand and marketing consultancy based in New Delhi that helps companies create brand value through understanding relationships between brands and consumers. BB&A's goal is to design differentiated brand experiences at every consumer touchpoint. Led by founder Bharat Bambawale, who has 30 years of marketing experience, BB&A provides strategic brand consulting and helps clients transform their brands through services like digital strategy, social business strategy, and brand equity enhancement.

1. Bharat Bambawale & Associates Credentials

2. BB&A is an independent brand and marketing consultancy
based in New Delhi.
We create immediate, mid-term and long-term brand value for
companies
.

3. A powerful brand is one
that has strong non-
substitutable
relationships with its
principal audiences.

4. Brand power comes from strong relationships
- between brands and consumers
- between brands and channel partners
- between consumers and other consumers
- for consumers with themselves

5. Understanding those relationships,
nurturing, growing and deepening them
is what we do at BB&A

6. Our goal is to design and communicate a differentiated brand
experience at every touch-point in the consumer journey

7. Meet
Bharat Bambawale & Associates

8. Bharat Bambawale
Founder & Principal
Bharat passionately believes in the power of brands
to change the world.
In 30 years in marketing and advertising, including 18
years based in London, Bangkok and Dubai, Bharat
has been central to the success of many a national,
regional and global brand.
He has been business leader on a variety of Unilever
brands globally. Among several recent India-based
achievements Bharat, as Global Brand Director,
orchestrated the resurgence of the Airtel brand
through industry-leading work such as the extension
of the breakthrough Har Friend Zaroori campaign and
the creation of the iconic Jo Mera Hai, Wo Tera Hai.
Through BB&A, Bharat now focuses on his long-held
ambition of providing strategic brand consulting to
business owners looking to transform their brand
destinies in India and globally.

9. Shagorika Heryani
Head – Digital Practice
Shagorika’s passion is to create a narrative that
strengthens the relationship between digital
brands and consumers.
She is an early convert and evangelist for digital
marketing and business in India.
The digitally empowered consumer, created by
fundamental shifts in personal and enterprise
technologies, allows brands to make more
personalized, targeted and relevant connections.
Shagorika works with brands to leverage these
opportunities for maximum brand and business
value.
Shagorika has over 12 years experience in
marketing and communication with Bharti Airtel,
Seagram, DraftFCBUlka and Cheil Communications

10.  Customer Personas
 Communication Strategy & Architecture
 Digital Strategy
 Brand Architecture
 Brand Equity Enhancement
 Social Business Strategy
 Brand Financial Value
Enhancement
 Transformation of
brand-business models
 Future-prepared
brand strategies
Adding value to your brand and business
Examples of some of the projects we undertake

11. BB&A Philosophy

13. 1. Strategy needs courage and the ability to say “No”.

14. There is a beguiling safety in being
‘everything to everyone’ but often that reduces
brands to being ‘commodities with names’
We help brands to say ‘no’ to everyone and
mean ‘something to someone’

15. 2. Consumers are first and foremost people

16. By understanding the emotional and life needs being fulfilled
by a category, we attach the brand to those needs. Through
this we orchestrate an experience that’s truly relevant to our
consumers & create competitive advantage for the brand

17. 3. Brands aren’t just about what they do. They are about
how they make people feel about themselves.

18. A well-managed brand consistently
delivers a feeling that consumers
experience, expect and enjoy. We design
the customer experience
across every touch point to develop
deeper, more committed relationships
between brands and their consumers

19. 4. As with any relationship, brands need to be
continuously relevant, continuously rewarding

20. A brand-consumer relationship is unequal, with the brand required to make a
disproportionate effort to continually woo ever-promiscuous consumers.
The fundamental change we help brands make is to create a culture within the
organization that drives strong relationships with consumers and not focus merely
on their transactional value

21. 5. Design makes the difference

22. Design is a fundamental part of brand strategy - consumers
respond rationally, but also emotionally and instinctively.
We help brands use and communicate through design
to be even more meaningful and appealing

23. 6. Consistency &
commitment
matters.
Operational
excellence is at
least as, if not
more, important
than brilliant
ideation

24. Strategy fails when executed poorly without a genuine understanding of consumer
realities. At BB&A we work on a brand assignment from the consumer end. We visit
markets, speak to trade, consumers and stakeholders, review competition and create a
brand equity picture as experienced by consumers.

25. 7. Great brands are built by great people

26. Brands require the ability to take weak
signals about the future and
convert them into strategic intent.
Brave, audacious, authentic, irreverent,
creative people build brands.
At BB&A we like to work with clients who
don’t want to play defence but attack and
score

27. © bb&a 2014
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