1. ADVANCE YOUR CHINA DIGITAL
STRATEGY USING DATA ANALYTICS
Present by THINK CHINA
2. "Half the money I spend on advertising
is wasted; the trouble is I don't know
which half”.
John Wanamaker (July 11, 1838 – December 12,
1922)
WHY WE NEED DATA ANALTYICS
3. YOUR APPROACH TO E-COMMERCE
Market Place
Tmall, JD, Yihaodian
Own Website
Self-hosted store, mobile
app
B2B Market
Alibaba, Made-in-china, HC360
B2C B2B
13. Integration with Baidu Search
Individual user tracking
Heat-map
Baidu PPC Analytics
Interface is only in Chinese
No Custom Report
Region reporting - ‘other countries’
No eCommerce tracking feature
BAIDU TONGJI
14. MULTI CHANNEL E-COMMERCE
B2C B2B
Market Place
Tmall, JD, Yihaodian
Own Website
Self-hosted store, mobile
app
B2B Market
Alibaba, Made-in-china, HC360