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PROFESSIONAL EXPERIENCE
Project Manager –ABB INDIA Ltd Power Systems and
Substations
25th
June, 2011 – 02nd
June,
2014 (35 months)
ABB Power Systems offers turnkey solutions and services for power transmission and distribution grids, as well as for power
plants. Electrical substations and substation automation systems are key areas.
Key Responsibilities:
 Analysed risks involved in executing substation projects and also identified opportunities to capitalize on the returns of
turnkey projects
 Handled project scheduling and maintained a positive cash flow during its execution
 Coordinated with the various support functions such as design, supply chain, logistics, and finance to ensure timely
completion and profitability of projects
 Worked as a Risk Manager and Analyst for External Projects
Key Assignments
 Successfully managed and commissioned Powergrid’s 400kV Bay Extension project at Madurai, worth 130 MINR (approx.)
 Successfully managed Powergrid’s 400/220kV Substation Construction at Palakkad Kerala, worth approximately 480
MINR and 400kV GIS Substation worth 420 MINR at Tuticorin, Tamil Nadu
EDUCATION
Qualification
PGDM –Marketing
College/ University
IMT Ghaziabad
Year of
passing
2016
% of marks
-
B.E. (E&E Engg.) Manipal Institute of Technology, Manipal University 2011 80.26
XII CBSE/ Dayanand Anglo-Vedic School, Bistupur 2006 81.80
X ICSE/ Motilal Nehru Public School, Jamshedpur 2004 86.80
OTHER PROFESSIONAL QUALIFICATIONS/ CERTIFICATIONS
 Certified google Adwords fundamental and advanced search in the space of digital marketing
 Completed the SAP01-SAP Overview course conducted by Tespa, the authorized education partner of SAP at Manipal in
2009
SUMMER INTERNSHIP
LAVA International 1st April, 2015 – 31st
August, 2015
(5 Months)
Lava International Ltd is an Indian mobile handset company with its headquarters in Noida, New Delhi and regional offices
across India. Lava's product portfolio includes smartphones, tablets, feature phones and IT accessories
Project Brief:
 Implementing the new TSM workways at Lava with the purpose of empowering the sales force with the help of an App
Objectives:
 To increasing the sales of Lava handsets by enhancing the efficiency of sales force at Lava
Deliverables:
 Understanding earlier prevailing sales structure and was part of the team that designed and implemented an altogether
new sales structure for Lava
 Developed an all new App for increasing the field engagement of Sales Force at LAVA with the sole intention of
capturing and tracking Stocks, Orders, and Complaints of the sales team
 Rolling out the app on a PAN India level
 Successfully implementing the application across all verticals at Lava
PROJECTS UNDERTAKEN
1. [Short Term Project] [Career Carve]
 Execute a digital marketing campaign for the website
 Identification and segmentation for career Carve
 Creation of content on social media
2. [Short Term Project] [Zulu. Social (By Livebrick Labs)]
 Identifying and Targeting the right set of customers for the product
 Business development activities for the website
Atul Kumar Singh
Date of Birth: 27th
Feb, 1988
POST GRADUATE DIPLOMA
IN MANAGEMENT (PGDM)
Marketing

2. 140101038
3. Study of Consumer Perception in DTH Preference [Business Research Methodology]
 Detailed analysis of sales margins across the value chain and potential gaps in the revenue system
 Comprehensive study of best practices in territory sales management
 Understanding the direct impact on consumer preferences for choosing a particular DTH service provider based on
the core functionality and value added services they provide
AREAS OF INTEREST ELECTIVES AT IMT
Sales andMarketing
BrandManagement
Supply Chain Management
Services Management
E-Business
Outsourcing and Vendor Management
Marketing in Rural India
Mergers Acquisitions and Corporate
restructuring
Marketing of Services
Game theory applications in Marketing
Business to Business Marketing
ACHIEVEMENTS & AWARDS
 Winners of Adcom case study competition organised by Club MarkUp
 Finalist for the B-plan competition – KALPA organised by the CRICKET Committee of IMT Ghaziabad
 Runners-up Varchasva’14 – Annual Inter college Sports Fest of IIM Lucknow – Cricket
 Represented India at the 2009 Formula Student event held at the Silverstone Motor Racing Circuit, England
 Received scholarship worth INR 48,000 from Tata Steel in 2007
POSITIONS OF RESPONSIBILITIES
 Chief Secretary, Students Affairs and Welfare Council at IMT Ghaziabad, 2015-16 [2015-2016]
o Successfully led all student run verticals at IMT Ghaziabad like Academics, Infrastructure, Public Relations,
Corporate Interface, Logistics
o Facilitated effective industry interface by initiating the CXO series at IMT Ghaziabad
o Single point of contact between the college administration and the students
 Head(Electronics) of the Formula Manipal team that represented India at the 2009 Formula Student event held at the
Silverstone Motor Racing Circuit, England [2008-2009]
EXTRA CURRICULAR ACHIEVEMENTS
 Conceptualised & Organised Cyclothon14 & Cyclothon15 – A media dominated initiative for social awareness
 Member of core organising committee Passion14 & Passion15 – Flagship event of IMT Ghaziabad
 Head of Human Resources, TechTatva - the annual national level fest held at MIT, Manipal, 2009
 Participated in BOP Idea Generation Activity conducted by PHILIPS-BOP and submitted the idea titled ‘Energy Efficiency in
Buildings’
 Student volunteer for 3rd
National Conference on Advances in Energy Conversion Technologies (AECT, 2009) held at
Manipal Institute of Technology, Manipal, 2009
 Served as the organizer of the Kerala Trip for REDX
Voluntary Contributions:
 Actively involved in anti-tobacco campaigns run by Cancer Core Foundation; which supports the cause of Lung Cancer.
ADDITIONAL INFORMATION
 Interned at Tata Steel , and wasworking on the upgradation project of their existing TDC-1000 DCS system to Honeywell’s
EPKS system from April-June 2009
 Hobbies include poetry, sports and reading
 Interests include following the technical details of Formula One Racing
 Working knowledge and proficiency in SAP (PS module)