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American Marketing Association, Hampton Roads Chapter

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Presentation to the American Marketing Association, Hampton Roads Chapter on Nov. 15, 2012 at the Virginia Beach Convention Center

Presentation to the American Marketing Association, Hampton Roads Chapter on Nov. 15, 2012 at the Virginia Beach Convention Center

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    American Marketing Association, Hampton Roads Chapter American Marketing Association, Hampton Roads Chapter Presentation Transcript

    • INBOUND MARKETING American Marketing Association, Hampton Roads Chapter November 15, 2012Thursday, November 15, 2012
    • Thursday, November 15, 2012
    • Thursday, November 15, 2012
    • Thursday, November 15, 2012
    • Thursday, November 15, 2012
    • Thursday, November 15, 2012
    • Thursday, November 15, 2012
    • Thursday, November 15, 2012
    • The New World Order • People hate being marketed to • People can increasingly avoid marketing messages (new technologies) • People can research your product or service without contacting you • The buyer is in controlThursday, November 15, 2012
    • Gary Vaynerchuk “Marketing just got hard.” Inbound 2012, BostonThursday, November 15, 2012
    • Thursday, November 15, 2012
    • What Can I Do?Thursday, November 15, 2012
    • Thursday, November 15, 2012
    • Thursday, November 15, 2012
    • Think Like a PublisherThursday, November 15, 2012
    • Thursday, November 15, 2012
    • Outbound vs. Inbound Advertising Blogging Direct Mail SEO Telemarketing Social MediaThursday, November 15, 2012
    • Thursday, November 15, 2012
    • Thursday, November 15, 2012
    • Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leadsThursday, November 15, 2012
    • 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social MediaThursday, November 15, 2012
    • 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social MediaThursday, November 15, 2012
    • Persona Development • Beyond demographics • Their goals, desires, and limitations • Identify their content needsThursday, November 15, 2012
    • Website • Easy to Navigate • Professional Appearance • Mobile Ready • Search Engine Friendly • Easy to UpdateThursday, November 15, 2012
    • Thursday, November 15, 2012
    • Rand FishkinThursday, November 15, 2012
    • Blogging “No matter what, the very first piece of social media real estate Id start with is a blog.” -Chris Brogan Author of “Trust Agents”Thursday, November 15, 2012
    • Social Media “Content is fire. Social media is gasoline. “ -Jay Baer Co-Author, The Now RevolutionThursday, November 15, 2012
    • Social Media “Content is fire. Social media is gasoline. “ -Jay Baer Co-Author, The Now RevolutionThursday, November 15, 2012
    • Social Media “Content is fire. Social media is gasoline. “ -Jay Baer Co-Author, The Now RevolutionThursday, November 15, 2012
    • Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leadsThursday, November 15, 2012
    • What Does Costco Have in Common with Inbound Marketing?Thursday, November 15, 2012
    • 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead NurturingThursday, November 15, 2012
    • 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead NurturingThursday, November 15, 2012
    • Calls to ActionThursday, November 15, 2012
    • Landing PagesThursday, November 15, 2012
    • Segment LeadsThursday, November 15, 2012
    • Lead NurturingThursday, November 15, 2012
    • Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leadsThursday, November 15, 2012
    • 3. Analyze & ImproveThursday, November 15, 2012
    • www.InboundMarketing.comThursday, November 15, 2012
    • Thursday, November 15, 2012
    • Presentation & Survey: • www.artillerymarketing.com/incomingThursday, November 15, 2012
    • Photo Credits • http://www.flickr.com/photos/zetson/3241975525 (worried guy) • http://www.flickr.com/photos/wespeck/4509153959 (wooden figure) • http://www.flickr.com/photos/bobaliciouslondon/4951912801 (globe alarm clock) • http://www.flickr.com/photos/edans/883587915 (walnut) • http://www.flickr.com/photos/basykes/1003730351 (Costco ladies) • http://www.flickr.com/photos/jromero88/3918295996/ (toothpicks) • http://www.flickr.com/photos/chrisdlugosz/3402959067/ (website) • http://www.flickr.com/photos/glasgows/164624699/ (big funnel) • http://www.flickr.com/photos/kriztofor/3724503239/ (watering can)Thursday, November 15, 2012