4. THE PROMISE: Bridging the ‘Gap’
• A recognized MBA that is affordable
• Industry-relevant course content
• High quality of online course delivery
• Flexibility of pace & complexity
A program that is at par with top-
20 MBA schools
Yet…
Accessible & Affordable
5. THE STUDENT WOULD WANT TO KNOW…
• DEC recognized University affiliation
: is it at par with a regular MBA?
• What is the lineage/credentials?
• Who is my faculty: expertise?
• Physical campus/Classrooms
: offers a sense of „establishment‟
• Contact hours, Guided learning
: how will the course be delivered
• Placements & company affiliations
As a new entrant in the online
eMBA, how do you create
confidence & credibility?
7. LET’S UNDERSTAND THE CUSTOMER
Profiling the Target Audience
• Grad / Post-Grad: typically without
a professional degree
• Existing salary bracket of 20-25 K/mth
• Work experience of 2-3 years
• Junior Executive / Manager
‘Wish I had an MBA degree’
But…
„I can’t take a break from my job’
17. LET’S UNDERSTAND THE CUSTOMER
What does he want: What can you offer him?
• Updated & relevant skills for the
industry he belongs to
• Teach him “how-to‟s” that he can apply
at work
• Improve his „soft skills‟
OUTCOMES:
• Get recognized at work
• Make his resume „stand out‟
• Fast track his career growth