The document discusses marketing strategies for a new book series following an abrupt ending to the previous installment. It suggests converting the insight from negative reviews into an opportunity by inviting audience feedback and speculating how the story might continue. Various digital media ideas are proposed to generate buzz around the new books, such as using QR codes, Twitter accounts for characters, popularizing terms from the books on social media, and live webcasts of book launch events.

3. creative
thematic
Inventive & adaptive
sounds
BE
tease intrigue
engaging
surprise
visuals
express narrate

9. Beyond the stories…
INSIGHT: Abrupt ending of ‘SOP’ (reviews)
Convert INSIGHT into an OPPORTUNITY
Invite the audience to share their experiences
Speculate the turn of events – Sea of Poppies
Shape the fate of the characters – River of Smoke

10. Integrate Media
TEASER Website
LAUNCH Social Media
ENGAGEMENT
Mobile
FEEDBACK
PR / Television
VIRAL
PURCHASE POS / POP

11. Digital media ideas
QR CODE – Launch of book cover, book excerpts
CHARACTERS ON TWITTER – Pre-Launch of
book to create buzz if characters have recall value?
LASKARI – several words are hindi-english jargon
and can be popularized through social media
WEBCAST – live viewing of the book launch and/
or readings + city tours by the author.

12. Thank You!