17 Marketing Tools

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Did you know that you can have all of the 17 tools, the comfort of knowing that someone else is taking care of it ALL for you, advertising, PR and much, much more for less than the cost of a bag of chips for your dinner each day!

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17 Marketing Tools

  1. 1.
  2. 2. Welcometo <br /> Congratulations on being selected to be a Business Member of thebestof!<br /> thebestof is the ultimate local business guide - our mission is to take the stress out of finding great, recommended local businesses - we assess you, so that the public don't have to! <br /> We then promote you through the wide variety of marketing streams you’ll see in this presentation...<br />
  3. 3. This booklet highlights 17 great marketing tools that will help us<br />to showcase you as one of the best businesses in town.<br />The more you take advantage of them, the more exposure you will get! <br />It’s essential that you become familiar with all of these great marketing tools.<br />They will help you to maximize your full potential as a thebestof Business Member.<br />Welcome to our first class marketing service! <br />We care about our Business Members and we are there every step of the way to ensure we offer you a great service. <br />
  4. 4. Testimonials<br />One of the most powerful marketing tools in the world! <br />A free resource! <br />Collect as many as you can.<br />Added to your website feature.<br />Businesses with lots of testimonials get more new leads.<br />They help to position you clearly as one of the best. <br />
  5. 5. Dual-branded postcards<br />A tremendous marketing tool that helps you to collect testimonials.<br />Personally branded to you. <br />Reply-paid postage.<br />Can be handed back to you.<br />Customers love them!<br />They enable you to build a valuable testimonial bank.<br />
  6. 6. Mix and Match<br />Mix and Match is all about connecting you to other bestof Business Members.<br />Being part of thebestof gives you a access to a rich pool of the best businesses in town.<br />All of who are recommended!<br />Whatever you need we’ll be able to connect you.<br />And of course we’ll connect others to you. <br />
  7. 7. Commercial Photos<br />Commercial photos are effective.<br />‘People Buy People’.<br />Every thebestof Business Member gets a photo shoot.<br />Photos are used to promote your business in a fun, relaxed and engaging way.<br />
  8. 8. Certificates<br />Personally branded to you.<br />For you to display in your reception/ public area.<br />Show your customers that your business is one of the best in town. <br />A great talking point!<br />Can help you gain more business.<br />
  9. 9. Brand Awareness<br />thebestof gives you a great opportunity for brand exposure.<br />“As recommended on…” thebestof is a nationally recognised and respected brand.<br />It positions you as one of the best businesses in town.<br />Thebestof logo can be displayed on your website, business premises, windows, vehicle etc. <br />Great exposure for you! <br />
  10. 10. Campaigns<br />Marketing campaigns come in all shapes and sizes.<br />Will help your business to grow.<br />Specifically designed to generate new business leads for you.<br />Can dramatically increase the amount of testimonials on your website feature.<br />They create local brand awareness.<br />They often generate national exposure. <br />Get involved! <br />
  11. 11. Call Tracking<br />An effective marketing tool that tracks phone traffic that comes to you via thebestof marketing.<br />We assign you with a special number.<br />We use that number on all the marketing we do for you.<br />It simply diverts to your current telephone number.<br />We can provide reports.<br />
  12. 12. An Evening with…<br />A fabulous opportunity for you to mix, mingle and make new business friends! <br />We’ll plug you in to all the other best businesses in town.<br />The best business club around!<br />Sponsorship opportunities.<br />A unique opportunity to promote your business to a captive audience. <br />Don’t miss these great events!<br />
  13. 13. Social Media<br />We are at the forefront of social media in the UK. <br />Thousands of local people use Twitter, Facebook and Linkedin EVERY DAY.<br />We can support your own social media strategy.<br />Can get you engaged on these new and very important platforms. <br />If you have something you would like us talk about, make sure you let us know! <br />
  14. 14. Blog<br />If you’ve got something you want to share with local people get it over to us! <br />Awards, events, new products, news about your business etc can be blogged.<br />We optimise it for Search Engines before we upload it to our blog.<br />A powerful way for you to get new customers and raise your profile.<br />Please use it!<br />
  15. 15. Events<br />Publicise your events on our website.<br />You can add the events yourself.<br />Or, we can add them for you.<br />We’ll Search Engine Optimise them before we upload them. <br />We can even add a photo. <br />
  16. 16. Video<br />Video is a hugely powerful marketing tool.<br />Exploit it to grow your business. <br />Video can bring new dimension to your marketing.<br />Video can breathe life into your products and services.<br />Added to your feature it will ensure you gain increased exposure.<br />Option for you to purchase it to use elsewhere.<br />
  17. 17. Special offers for members<br />Attached to your website feature.<br />A great way to attract new customers. <br />Offers should be unique to thebestof.<br />Public Members print the voucher to use it.<br />You’ll know where the business is coming from. <br />Change them often to keep them fresh!<br />
  18. 18. Quote Me<br />Quote Me is handily situated on our website. <br />General Members enter the details of the job they want done.<br />Quote Me automatically passes the enquiry on to the relevant Business Members. <br />A great way to generate new business for you! <br />
  19. 19. Mobile Website and App<br />More and more people have ‘smart’ phones.<br />Use the internet when out and about . <br />Easy to find thebestof businesses while on the move! <br />Download your offers direct from their phone!<br />Handy map.<br />
  20. 20. Website feature<br />Your very own page on our website.<br />Collectively gets over a million visitors a month. <br />Tell your local community what you do.<br />Tell your local community why you have been recommended as one of the best businesses in town.<br />We can write Search Engine Optimised text for you.<br />We make sure you are happy with it before it goes live.<br />Your member offers and testimonials can be found on this page.<br />If you have a video, this will be placed here too.<br />

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