Anization. It is all about the best of time and worst of time, the endangered time and the engagement time when the lifeblood of the business gets triggered at. It is the time that denotes some of the innovation, result, approach, manpower, effort and business itself. Whereas in the traditional viewpoint, sales are the result of the constant 911 approach, the effort of creative, consistent marketing strategy; but now in the next–generation, new- level industry segment; disruption is the only unified sales survival leaderboard. If you want to survive in the dynamic changing market segment; you have to be market disruptive!