The basic principle of business observes that businesses stay afloat only if they build strong communication and relation with their customers. The modern era has provided millions of modes of communication to reach a company including email, chats, social media platforms, phones, webpages, etc. The traditional system of reaching out is of course the telephone. With the advent of technological advances, cloud telephony has given a new face to the traditional PBX system of business communication accompanied by its various outstanding features like interactive voice responses (IVR), virtual numbers, smart integrations, missed call alerts, etc. Through cloud telephony, it can be confidently said that not only does it benefit the communication & customer relation part of the business but also assists in the marketing and sales part as well. Lead generation can be considered as one of the most crucial parts of sustaining a steadfast & emergent business model. Lead generation is the process of detecting and cultivating potential customers for a company’s services/products and the missed call alert feature of the cloud telephony is one of the top contenders in increasing the leads as opposed to the traditional marketing methods of lead generation such as advertising and phone/email marketing strategies. When missed call alert contributes so much towards lead generation then it is vital to understand what is it and how does it work.

1. What is Missed Call Lead Generation?
Generatingleadsisbothcrucial and demandingforbusinessgrowth.Leadgenerationmostlyfallson
the shoulder of the marketing and advertising departments and it can become a hectic process
investingtime,effortandagoodamountof money.However,the missedcall solutionwhichisone of
the best features of cloud telephony services can also act as one of the most cost-effective and
effortless ways of lead generation.
It is alsoimperative tounderstandthe workingmechanismof a missedcall service forrecognizingits
advantages.Whenamarketersubscribestothe missedcallservice there are certainaspectsthatneed
to be defined and maintained. The marketer needs to get a specified number for the customers to
give misscallson.It can be a virtual/toll-free numberora mobile number.The marketeralsohasthe
optionof assigningvariousdedicatednumberstodifferentmarketingcampaignssothatthere canbe
a clear record of data regarding the calls. These numbers once broadcasted in different digital and
non-digital platforms, attract customers who are interested in the product/service to give a missed
call tothe company.The cloudcall managementsystemenablesadatabase wherethe numberof the
customer is stored as soon as the missed call comes and this database can be used by the sales
department for generating potential customers.
The missedcall service iseconomical andincreasescustomersatisfactionlevel.The customersdonot
encounter extra charges nor do they have any anxiety regarding call costs as they understand very
well that missedcallsdonot cost anything.Thisrelief helpsthe salesagentsduringtheircall back to
the customers to pitch various offers & products/services without leading to any kind of
dissatisfaction.Also, missedcall solutionsavestime andeffortforboth the customerand the agents
as customersdonotneedtowaitor go throughvariousdepartmentstogetwhattheywantandgeta
call back at their convenience and the agents can ensure automatically sorted potential & pleased
customerswillingtodomore businesswiththe companywithouttryingunnecessaryphone numbers
of a large number of leads and getting confirmation from just a few of the probable ones.