Direct mail is an effective marketing tool, with 76% of B2B marketers rating it as very effective. 40% of consumers have tried a new business after receiving direct mail. Direct mail has higher response and engagement rates than other digital marketing methods. In 2013, Americans spent $167.9 billion on direct marketing through mail, generating an estimated $12.18 return for every $1 spent. The majority of consumers prefer direct mail to other forms of advertising.

1. 76%Of B2B marketers
rate direct mail as
very effective
40%
50%
of consumers say
that they have tried a
new business after
receiving direct
mail
76%
65%
10-30X’s
54%
9 10
67%
384 K
Number of mail pieces
processed in 2011
554 MILLION
Average number
of mail pieces
processed daily
Average number
of mail pieces
processed each
minute
Of
respondents feel
that mail is more personal
than the
internet
Of households
skim mail ads
sent to their
home
73%
Of consumers
prefer mail for
new product
advertisements
and info
167.9 BILLON
OUT OF
In Americans spent
$170 billion on “direct
marketing” in 2013.
170 BILLION
of mailed postcards
are read by
recipients
of people who
receive direct mail
have made a
purchase
of people say they pay
more attention to direct mail
than any other media
an investment of $1 in direct
marketing ad expenditures
is predicted to return,
$12.18 in incremental revenue
American consumers
have stated that they
prefer direct mail
to other advertising
and marketing
methods.
RATE OF RETURN
75%of consumers are saying that
they are examining mail
more closely in the recent
months to search for
coupons & discounts
3 4OUT OF
People open direct mail sent to their home
Direct mail has a
response rate of up to
that of email
of permission-based
emails are never
delivered
22%