1. Coffee Shop Preferences
By:Heather Johnson, Jessica Saunders, & Breana Jordan

2. Survey Question
Is the Downtown Raleigh area in need of a new
local coffee shop?
Survey

3. Local Median Income
http://www.point2homes.com/US/Neighborhood/NC/Raleigh/Downtown-Raleigh-Demographics.html

4. Local Population / Median Age
http://www.point2homes.com/US/Neighborhood/NC/Raleigh/Downtown-Raleigh-Demographics.html

5. Who took our survey:
Majority of our
participants are
within the age
range of 18-24,
making our
survey bias.

6. Age vs. Intake

7. Where do you buy your coffee?
Primary results
indicate
consumers
purchase coffee
from corporate
businesses

8. Correlation of Age and Ratings

9. Age vs. Willing to Spend
As age increases, the
desire to spend more
money on coffee
decreases causing an
inverse relationship
between age and
amount willing to
spend.

10. Wifi’s availability relationship to age

11. Correlation of Age and Need for Coffee Shops
As age increases,
desire to open
another coffee
shop decreases,
providing another
inverse
relationship.

12. I
M
P
O
R
T
A
N
T
A
S
P
E
C
T
S

13. Aspects that control # of regulars

14. Would you shop at a privately owned coffee shop?
Good example
for our
demographics,
considering the
colleges
surrounding
downtown.

15. Is your money well spent?

16. Issues found in analyzing
Proper
naming for
answers is
crucial

17. Issues found in analyzing, cont.

18. Results
Considering the
location’s
demographics, we can
conclude that another
privately-owned
coffee shop would
benefit the consumers