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SDL Proprietary and Confidential
Rabid Fans
The Secret Behind a Great
Cult Following
Andrew Thomas, Director of Product Marketing
for SDL Documentation
2/27/2014
2
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Allow me to introduce myself
○ Born and raised in Alabama
○ Love poetry, politics, and
parenting
○ Spend way too much time
consuming media
○ Product Marketing Director
for SDL LiveContent
○ HUGE NERD
○ Let’s connect: @work_ajt
3
Here are some of my fandoms
Dynamic Leaders
5
Highlight your personality
6
Inspire with vision
7
Educate your base
Engaged Audience
9
Be quotable
10
Talk directly to your fans
11
Invite participation
Inclusive Exclusivity
13
Start a club
14
Develop unique visuals
15
Develop unique language
Meme Mashups
17
Know your FanVenn™
18
Leverage compatible fandoms
19
Engage other fandoms
Intelligent Content
21
Modular
22
Sharable
23
Tagged
Copyright © 2008-2014 SDL plc. All rights reserved. All company names, brand names, trademarks,
service marks, images and logos are the property of their respective owners.
This presentation and its content are SDL confidential unless otherwise specified, and may not be
copied, used or distributed except as authorised by SDL.
Global Customer Experience Management

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Rabid Fans: The Secret Behind a Great Cult Following