Metadata Roundup for SEO

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This is the deck I presented at the Advanced SEO session at Digital East 2013.

This is the deck I presented at the Advanced SEO session at Digital East 2013.

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  • It’s best to display this slide quickly to show that we are well-recognized and received, but not so long as to seem like show-offs. “We are fortunate enough to have won lots of awards”
  • Provides users with better, more accurate responses to their search queries by having the ability to understand specific data points and user preferences. From a consumer perspective, this allows users to discover more, more easily.

Transcript

  • 1. October 16, 2013 Advanced SEO Tactics Metadata Roundup hugeinc.com info@hugeinc.com 45 Main St. #220 Brooklyn, NY 11201 +1 718 625 4843
  • 2. About Huge. Founded in 1999. Leading full-service digital agency within Interpublic. 550 employees across all interactive disciplines. London. Portland. San Francisco. LosAngeles. Brooklyn. Rio de Janeiro. 2.
  • 3. AdAge A-List for 2012 Top ten agencies as ranked by AdAge, across all marketing disciplines. Social media agency of the year 2011 and 2012 by OMMA / MediaPost. Most innovative agency for 2012 by Digiday and One of Five for 2011 by Mashable.
  • 4. Metadata roundup: More than just page titles.
  • 5. Agenda: 1. Schema.org 2. Open Graph 3. Twitter Card 4. Implementation
  • 6. Schema.org
  • 7. Semantic meta tags generate richer results in a range of content types. Yelp uses Schema.org metadata
  • 8. Best uses for Schema.org • Local: PostalAddress, Telephone • Person • Events – shows, sports, movies, concerts, etc. • Reviews • Recipes • Article summaries • Content type identification (video) • Any fact-based information • New uses coming all the time.
  • 9. Twitter Card
  • 10. Twitter ‘Summary’ card.
  • 11. HTML for Summary card type.
  • 12. Open Graph
  • 13. Key Open Graph attributes. • Og:title • Og:type • Og:description • Og:URL • Og:Image
  • 14. Open Graph HTML
  • 15. Google-specific
  • 16. Authorship tag to boost clicks & social authority via profiles. • Add the rel=author tag pointing to G+ Profile • Have the author add a link to their G+ Profile > About > Contributor To section
  • 17. Rel=Publisher tag. G+ page confusion
  • 18. Implementation
  • 19. Schema.org Generators. schema-creator.org/ microdatagenerator.com/
  • 20. Schema.org Validator Web-based: Google Webmaster Tools Rich Snippet Validator Chrome Plugin: Microdata Reveal Deconstruct your competitors!
  • 21. Tune you CMS for SEO. If your site is on WordPress, use the SEO Ultimate Plugin • Set page titles • Set up authorship tag • Set up social media meta data • Check for technical issues • Create XML sitemap • Create internal linking • Canonicals For Drupal > SEO Pack For Joomla > Smart SEO
  • 22. Google email address sync. • Lots of benefits to having that same email address used across all your properties. • G+, YouTube, Google Webmaster Tools, Etc. • Rip the Band-Aid off and consider consolidating if you use multiple accounts.
  • 23. Future proofing: Add metadata now and you will be ready when it gets adopted.
  • 24. Questions…
  • 25. hugeinc.com info@hugeinc.com 45 Main St. #220 Brooklyn, NY 11201 +1 718 625 4843