October 16, 2013
Advanced SEO Tactics

Metadata Roundup

hugeinc.com
info@hugeinc.com
45 Main St. #220 Brooklyn, NY 11201
...
About Huge.
Founded in 1999.
Leading full-service digital agency within Interpublic.
550 employees across all interactive ...
AdAge A-List for 2012
Top ten agencies as ranked by AdAge, across all marketing disciplines.

Social media agency of the y...
Metadata roundup:
More than just page titles.
Agenda:
1. Schema.org 2. Open Graph
3. Twitter Card
4. Implementation
Schema.org
Semantic meta tags generate richer
results in a range of content types.

Yelp uses Schema.org
metadata
Best uses for Schema.org
• Local: PostalAddress, Telephone
• Person
• Events – shows, sports, movies, concerts, etc.

• Re...
Twitter Card
Twitter ‘Summary’ card.
HTML for Summary card type.
Open Graph
Key Open Graph attributes.
• Og:title
• Og:type

• Og:description
• Og:URL
• Og:Image
Open Graph HTML
Google-specific
Authorship tag to boost clicks & social
authority via profiles.

• Add the rel=author tag
pointing to G+ Profile
• Have th...
Rel=Publisher tag.

G+ page
confusion
Implementation
Schema.org Generators.

schema-creator.org/
microdatagenerator.com/
Schema.org Validator
Web-based:
Google Webmaster Tools Rich Snippet Validator

Chrome Plugin:
Microdata Reveal

Deconstruc...
Tune you CMS for SEO.
If your site is on WordPress, use the SEO Ultimate Plugin
•

Set page titles

•

Set up authorship t...
Google email address sync.
• Lots of benefits to having that same email
address used across all your properties.

• G+, Yo...
Future proofing:
Add metadata now and you will be
ready when it gets adopted.
Questions…
hugeinc.com
info@hugeinc.com
45 Main St. #220 Brooklyn, NY 11201
+1 718 625 4843
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
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Metadata Roundup for SEO

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This is the deck I presented at the Advanced SEO session at Digital East 2013.

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  • It’s best to display this slide quickly to show that we are well-recognized and received, but not so long as to seem like show-offs. “We are fortunate enough to have won lots of awards”
  • Provides users with better, more accurate responses to their search queries by having the ability to understand specific data points and user preferences. From a consumer perspective, this allows users to discover more, more easily.
  • Metadata Roundup for SEO

    1. 1. October 16, 2013 Advanced SEO Tactics Metadata Roundup hugeinc.com info@hugeinc.com 45 Main St. #220 Brooklyn, NY 11201 +1 718 625 4843
    2. 2. About Huge. Founded in 1999. Leading full-service digital agency within Interpublic. 550 employees across all interactive disciplines. London. Portland. San Francisco. LosAngeles. Brooklyn. Rio de Janeiro. 2.
    3. 3. AdAge A-List for 2012 Top ten agencies as ranked by AdAge, across all marketing disciplines. Social media agency of the year 2011 and 2012 by OMMA / MediaPost. Most innovative agency for 2012 by Digiday and One of Five for 2011 by Mashable.
    4. 4. Metadata roundup: More than just page titles.
    5. 5. Agenda: 1. Schema.org 2. Open Graph 3. Twitter Card 4. Implementation
    6. 6. Schema.org
    7. 7. Semantic meta tags generate richer results in a range of content types. Yelp uses Schema.org metadata
    8. 8. Best uses for Schema.org • Local: PostalAddress, Telephone • Person • Events – shows, sports, movies, concerts, etc. • Reviews • Recipes • Article summaries • Content type identification (video) • Any fact-based information • New uses coming all the time.
    9. 9. Twitter Card
    10. 10. Twitter ‘Summary’ card.
    11. 11. HTML for Summary card type.
    12. 12. Open Graph
    13. 13. Key Open Graph attributes. • Og:title • Og:type • Og:description • Og:URL • Og:Image
    14. 14. Open Graph HTML
    15. 15. Google-specific
    16. 16. Authorship tag to boost clicks & social authority via profiles. • Add the rel=author tag pointing to G+ Profile • Have the author add a link to their G+ Profile > About > Contributor To section
    17. 17. Rel=Publisher tag. G+ page confusion
    18. 18. Implementation
    19. 19. Schema.org Generators. schema-creator.org/ microdatagenerator.com/
    20. 20. Schema.org Validator Web-based: Google Webmaster Tools Rich Snippet Validator Chrome Plugin: Microdata Reveal Deconstruct your competitors!
    21. 21. Tune you CMS for SEO. If your site is on WordPress, use the SEO Ultimate Plugin • Set page titles • Set up authorship tag • Set up social media meta data • Check for technical issues • Create XML sitemap • Create internal linking • Canonicals For Drupal > SEO Pack For Joomla > Smart SEO
    22. 22. Google email address sync. • Lots of benefits to having that same email address used across all your properties. • G+, YouTube, Google Webmaster Tools, Etc. • Rip the Band-Aid off and consider consolidating if you use multiple accounts.
    23. 23. Future proofing: Add metadata now and you will be ready when it gets adopted.
    24. 24. Questions…
    25. 25. hugeinc.com info@hugeinc.com 45 Main St. #220 Brooklyn, NY 11201 +1 718 625 4843
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