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Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
Metadata Roundup for SEO
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Metadata Roundup for SEO

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This is the deck I presented at the Advanced SEO session at Digital East 2013.

This is the deck I presented at the Advanced SEO session at Digital East 2013.

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  • It’s best to display this slide quickly to show that we are well-recognized and received, but not so long as to seem like show-offs. “We are fortunate enough to have won lots of awards”
  • Provides users with better, more accurate responses to their search queries by having the ability to understand specific data points and user preferences. From a consumer perspective, this allows users to discover more, more easily.
  • Transcript

    • 1. October 16, 2013 Advanced SEO Tactics Metadata Roundup hugeinc.com info@hugeinc.com 45 Main St. #220 Brooklyn, NY 11201 +1 718 625 4843
    • 2. About Huge. Founded in 1999. Leading full-service digital agency within Interpublic. 550 employees across all interactive disciplines. London. Portland. San Francisco. LosAngeles. Brooklyn. Rio de Janeiro. 2.
    • 3. AdAge A-List for 2012 Top ten agencies as ranked by AdAge, across all marketing disciplines. Social media agency of the year 2011 and 2012 by OMMA / MediaPost. Most innovative agency for 2012 by Digiday and One of Five for 2011 by Mashable.
    • 4. Metadata roundup: More than just page titles.
    • 5. Agenda: 1. Schema.org 2. Open Graph 3. Twitter Card 4. Implementation
    • 6. Schema.org
    • 7. Semantic meta tags generate richer results in a range of content types. Yelp uses Schema.org metadata
    • 8. Best uses for Schema.org • Local: PostalAddress, Telephone • Person • Events – shows, sports, movies, concerts, etc. • Reviews • Recipes • Article summaries • Content type identification (video) • Any fact-based information • New uses coming all the time.
    • 9. Twitter Card
    • 10. Twitter ‘Summary’ card.
    • 11. HTML for Summary card type.
    • 12. Open Graph
    • 13. Key Open Graph attributes. • Og:title • Og:type • Og:description • Og:URL • Og:Image
    • 14. Open Graph HTML
    • 15. Google-specific
    • 16. Authorship tag to boost clicks & social authority via profiles. • Add the rel=author tag pointing to G+ Profile • Have the author add a link to their G+ Profile > About > Contributor To section
    • 17. Rel=Publisher tag. G+ page confusion
    • 18. Implementation
    • 19. Schema.org Generators. schema-creator.org/ microdatagenerator.com/
    • 20. Schema.org Validator Web-based: Google Webmaster Tools Rich Snippet Validator Chrome Plugin: Microdata Reveal Deconstruct your competitors!
    • 21. Tune you CMS for SEO. If your site is on WordPress, use the SEO Ultimate Plugin • Set page titles • Set up authorship tag • Set up social media meta data • Check for technical issues • Create XML sitemap • Create internal linking • Canonicals For Drupal > SEO Pack For Joomla > Smart SEO
    • 22. Google email address sync. • Lots of benefits to having that same email address used across all your properties. • G+, YouTube, Google Webmaster Tools, Etc. • Rip the Band-Aid off and consider consolidating if you use multiple accounts.
    • 23. Future proofing: Add metadata now and you will be ready when it gets adopted.
    • 24. Questions…
    • 25. hugeinc.com info@hugeinc.com 45 Main St. #220 Brooklyn, NY 11201 +1 718 625 4843

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