October 16, 2013
Advanced SEO Tactics
45 Main St. #220 Brooklyn, NY 11201
+1 718 625 4843
Founded in 1999.
Leading full-service digital agency within Interpublic.
550 employees across all interactive disciplines.
Rio de Janeiro.
AdAge A-List for 2012
Top ten agencies as ranked by AdAge, across all marketing disciplines.
Social media agency of the year
2011 and 2012 by OMMA / MediaPost.
Most innovative agency
for 2012 by Digiday and One of Five for 2011 by Mashable.
Semantic meta tags generate richer
results in a range of content types.
Yelp uses Schema.org
Best uses for Schema.org
• Local: PostalAddress, Telephone
• Events – shows, sports, movies, concerts, etc.
• Article summaries
• Content type identification (video)
• Any fact-based information
• New uses coming all the time.
Google Webmaster Tools Rich Snippet Validator
Tune you CMS for SEO.
If your site is on WordPress, use the SEO Ultimate Plugin
Set page titles
Set up authorship tag
Set up social media meta data
Check for technical issues
Create XML sitemap
Create internal linking
For Drupal > SEO Pack
For Joomla > Smart SEO
Google email address sync.
• Lots of benefits to having that same email
address used across all your properties.
• G+, YouTube, Google Webmaster
• Rip the Band-Aid off and consider
consolidating if you use multiple accounts.
Add metadata now and you will be
ready when it gets adopted.