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How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
How to Grow and Nurture Evergreen Content
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How to Grow and Nurture Evergreen Content

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Learn How to Grow and Nurture Evergreen Content. Visit http://www.virtualassist.net for your internet marketing needs. Social Media Virtual Assistant shows you how easy it is to develop a content …

Learn How to Grow and Nurture Evergreen Content. Visit http://www.virtualassist.net for your internet marketing needs. Social Media Virtual Assistant shows you how easy it is to develop a content marketing strategy using evergreen writing concepts in your internet marketing campaigns that also offer great SEO benefits.

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  • 1. How to Grow and Nurture Evergreen Content by Andrea Kalli
  • 2. How would you like to post a singlearticle to your website that continues togenerate interest – and traffic – foryears rather than days or weeks? Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  • 3. Content that creates this type of interest iscalled “evergreen content” and, while it isvaluable to your readers and a nice boost foryour ego, it is also an incredibly valuable SEOtool; a sign to the search engines that your siteoffers value and quality to your audience. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 4. What type of article might do this for you? Ifyou post an article to your site about theSuper Bowl for example, you are likely togenerate a great deal of traffic for the twoweeks before and after the event, and thatis good. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  • 5. However, if you were to post an article on thehistory of the Super Bowl, and how it cameto be the single largest yearly sporting eventin the world, year after year, your article willremain relevant for years, and maybe evendecades, to come. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 6. This is the type of content that searchengines love to offer their clients, thesearcher. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 7. First, you must plant your evergreen content
  • 8. While newsworthy events can generate agreat deal of traffic in the moment, they areunlikely to create long-term interest. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  • 9. While you must post about such events toremain relevant to your audience, theirvalue will diminish quickly as the newscycle focuses on new events. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  • 10. Evergreen content on the other hand, mustremain relevant for months or years, ratherthan for the short-term. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  • 11. To begin, you must ask yourself what youhave to offer that is unique to your nichethat will also stand the test of time. What isit that everyone in your niche should knowthat will benefit them over the long-term? Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  • 12. If you have a writer’s blog for example, isthere something you can share about beinga writer that will be relevant past the currentinterest in online or self-publishing? Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 13. If you are posting to IT specialists, do you havesomething to offer others about the constantlychanging nature of your work rather than thelatest tech innovation; something which islikely to be obsolete as soon as you publishabout it? Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 14. Whatever your niche may be, you are likely tohave specialized knowledge about your subjectwhich can benefit others not just in themoment, but over the long term. By sharingthis type of information, you have planted yourfirst bit of evergreen content. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 15. Next, you must grow your evergreen content
  • 16. Whether you purchase articles which youhope will become evergreen or write themyourself, your goal is to generate long-terminterest as a way to get the greatest return onyour article marketing strategy. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 17. Articles which stand the test of time offergreat value to your current audience, but theycan also generate organic growth. Whenvisitors to your site find value, they tend toshare it with others. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 18. When your visitors share your content over thesocial networks, the search engines takenotice, it is an indication to them of the qualityof your content and it is this type of qualitycontent that they are trying to find for theirown audience; the searcher. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 19. Continue to post and update evergreencontent regularly, not just for your audience todiscover and share, but in the hope that thesearch engines will discover it as well. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 20. Finally, you must nurture your evergreen content
  • 21. Updating your evergreen articles and posts toreflect changes in your niche is critical tokeeping them relevant and timely; somethingthe search engines are constantly watchingfor. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 22. If you allow your evergreen information tobecome outdated, it not only becomes lessvaluable to your readers, it may also causeyou to lose ranking in the search results. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 23. Regular updates to your content will keep it –and your site – relevant to the searchengines, and your audience. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 24. As an example, let’s imagine that the ITexpert’s site above has mentioned operatingsystems in an evergreen article. As of April2014, Windows XP, the most popular OS theworld has ever seen, will no longer besupported by Microsoft. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 25. This information is critical to all users, not justIT specialists. It must be mentioned inadvance, and it must be updated regularly asthe date approaches for the content to remainrelevant. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 26. Updating your information can usually bedone simply and easily, with a fewtweaks to the content: Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  • 27. • Place the new information in thebody of your article Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  • 28. • Delete any information which hasbecome obsolete from your article Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 29. • Change tenses, from future to pastfor example, and revise the languageused to describe the change Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  • 30. • Add a header or footer to the articleto highlight changes in the informationyou’ve shared Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 31. Updating your content does more thansimply keeping the information relevant andtimely, it also lets the search engines knowthat the content has ongoing value. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  • 32. You can also generate buzz about your site byposting notices to the social networks aboutthe updates you’ve made to the content. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 33. After working so hard to create and plant yourevergreen content, you must not allow it to gofallow. Continue to care for it by nurturing itand it will continue to grow, as will yourwebsite or blog. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 34. Is This You?•Do you struggle with building your platform, getting noticed, andbecoming known as the expert in your topic?•Do you sometimes feel that you need a better plan to grow your list, ornurture and engage your audience?•Do you wish you could stop trading time for dollars, and turn your contentinto profitable products?•Are you feeling paralyzed by technology and implementation overwhelm?Whatever you want to call us, what we do is IMPLEMENT.We help you brainstorm, plan, organize, build, market, and maintain your online business. Let my team help you with the overwhelm, technology, & implementation. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 35. Internet Marketing Services  Business Website and Blogging  Webinar/Teleseminar  Social Media Marketing – Management and Support Relationship Marketing  Speaker Specific Support and  Email Marketing – Nurture Marketing Marketing  Author Specific Support and  Lead Generation – Irresistible, Marketing Compelling Incentive Offer  Membership Site Implementation  Video Marketing – Video/Audio and Management Products  Affiliate Program  Content Marketing – Article  Mobile Marketing Marketing  Reputation Management  Product Creation – Content Re-  Pay-per-Click Advertising purposing  Search Engine Optimization – Keyword Research – LinksCheck out the details for each of the Internet Marketing Services listed above
  • 36. Let’s Get Strategic About Marketing!Andrea Kalli – Online Internet Marketing Services www.virtualassist.net

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