How to Grow and Nurture Evergreen Content

How to Grow and Nurture
Evergreen Content
by Andrea Kalli

How would you like to post a single
article to your website that continues to
generate interest – and traffic – for
years rather than days or weeks?

Andrea Kalli –
Online Internet Marketing Services
www.virtualassist.net

Content that creates this type of interest is
called “evergreen content” and, while it is
valuable to your readers and a nice boost for
your ego, it is also an incredibly valuable SEO
tool; a sign to the search engines that your site
offers value and quality to your audience.

Andrea Kalli –

What type of article might do this for you? If
you post an article to your site about the
Super Bowl for example, you are likely to
generate a great deal of traffic for the two
weeks before and after the event, and that
is good.

Andrea Kalli –

However, if you were to post an article on the
history of the Super Bowl, and how it came
to be the single largest yearly sporting event
in the world, year after year, your article will
remain relevant for years, and maybe even
decades, to come.

Andrea Kalli –

This is the type of content that search
engines love to offer their clients, the
searcher.

Andrea Kalli –

First, you must plant your
evergreen content

While newsworthy events can generate a
great deal of traffic in the moment, they are
unlikely to create long-term interest.

Andrea Kalli –

While you must post about such events to
remain relevant to your audience, their
value will diminish quickly as the news
cycle focuses on new events.

Andrea Kalli –

Evergreen content on the other hand, must
remain relevant for months or years, rather
than for the short-term.

Andrea Kalli –

To begin, you must ask yourself what you
have to offer that is unique to your niche
that will also stand the test of time. What is
it that everyone in your niche should know
that will benefit them over the long-term?

Andrea Kalli –

If you have a writer’s blog for example, is
there something you can share about being
a writer that will be relevant past the current
interest in online or self-publishing?

Andrea Kalli –

If you are posting to IT specialists, do you have
something to offer others about the constantly
changing nature of your work rather than the
latest tech innovation; something which is
likely to be obsolete as soon as you publish
about it?

Andrea Kalli –

Whatever your niche may be, you are likely to
have specialized knowledge about your subject
which can benefit others not just in the
moment, but over the long term. By sharing
this type of information, you have planted your
first bit of evergreen content.

Andrea Kalli –

Next, you must grow your
evergreen content

Whether you purchase articles which you
hope will become evergreen or write them
yourself, your goal is to generate long-term
interest as a way to get the greatest return on
your article marketing strategy.

Andrea Kalli –

Articles which stand the test of time offer
great value to your current audience, but they
can also generate organic growth. When
visitors to your site find value, they tend to
share it with others.

Andrea Kalli –

When your visitors share your content over the
social networks, the search engines take
notice, it is an indication to them of the quality
of your content and it is this type of quality
content that they are trying to find for their
own audience; the searcher.

Andrea Kalli –

Continue to post and update evergreen
content regularly, not just for your audience to
discover and share, but in the hope that the
search engines will discover it as well.

Andrea Kalli –

Finally, you must nurture
your evergreen content

Updating your evergreen articles and posts to
reflect changes in your niche is critical to
keeping them relevant and timely; something
the search engines are constantly watching
for.

Andrea Kalli –

If you allow your evergreen information to
become outdated, it not only becomes less
valuable to your readers, it may also cause
you to lose ranking in the search results.

Andrea Kalli –

Regular updates to your content will keep it –
and your site – relevant to the search
engines, and your audience.

Andrea Kalli –

As an example, let’s imagine that the IT
expert’s site above has mentioned operating
systems in an evergreen article. As of April
2014, Windows XP, the most popular OS the
world has ever seen, will no longer be
supported by Microsoft.

Andrea Kalli –

This information is critical to all users, not just
IT specialists. It must be mentioned in
advance, and it must be updated regularly as
the date approaches for the content to remain
relevant.

Andrea Kalli –

Updating your information can usually be
done simply and easily, with a few
tweaks to the content:

Andrea Kalli –

• Place the new information in the
body of your article

Andrea Kalli –

• Delete any information which has
become obsolete from your article

Andrea Kalli –

• Change tenses, from future to past
for example, and revise the language
used to describe the change

Andrea Kalli –

• Add a header or footer to the article
to highlight changes in the information
you’ve shared

Andrea Kalli –

Updating your content does more than
simply keeping the information relevant and
timely, it also lets the search engines know
that the content has ongoing value.

Andrea Kalli –

You can also generate buzz about your site by
posting notices to the social networks about
the updates you’ve made to the content.

Andrea Kalli –

After working so hard to create and plant your
evergreen content, you must not allow it to go
fallow. Continue to care for it by nurturing it
and it will continue to grow, as will your
website or blog.

Andrea Kalli –

Is This You?

•Do you struggle with building your platform, getting noticed, and
becoming known as the expert in your topic?
•Do you sometimes feel that you need a better plan to grow your list, or
nurture and engage your audience?
•Do you wish you could stop trading time for dollars, and turn your content
into profitable products?
•Are you feeling paralyzed by technology and implementation overwhelm?

Whatever you want to call us, what we do is IMPLEMENT.We help you brainstorm,
plan, organize, build, market, and maintain your online business.
Let my team help you with the overwhelm, technology, & implementation.
Andrea Kalli – Online Internet Marketing Services www.virtualassist.net

Internet Marketing Services
 Business Website and Blogging  Webinar/Teleseminar
 Social Media Marketing – Management and Support
Relationship Marketing  Speaker Specific Support and
 Email Marketing – Nurture Marketing
Marketing  Author Specific Support and
 Lead Generation – Irresistible, Marketing
Compelling Incentive Offer  Membership Site Implementation
 Video Marketing – Video/Audio and Management
Products  Affiliate Program
 Content Marketing – Article  Mobile Marketing
Marketing  Reputation Management
 Product Creation – Content Re-  Pay-per-Click Advertising
purposing
 Search Engine Optimization –
Keyword Research – Links

Check out the details for each of the Internet Marketing Services listed above

Let’s Get Strategic About Marketing!
Andrea Kalli – Online Internet Marketing Services www.virtualassist.net

How to Grow and Nurture Evergreen Content

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