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15Twitter Marketing
and Engagement
By Andrea Kalli
Entrepreneurs and
business owners are
always on the
lookout new and
improved ways to
reach potential
customers.
www.virtua...
www.virtualassist.net
but how can
you best
achieve this
using
Twitter?
www.virtualassist.net
1. Fine-tune your
priorities.
A vital aspect of Twitter and other
social media marketing initiatives
that you need to keep in mind is that
you can’t sim...
www.virtualassist.net
2. Bring your
personality to your
unique brand.
The essence of social media is
the person-to-person connection
it provides, and letting your
followers see your personalit...
Twitter users want to engage
with other individuals based on
commonalities at the personal
level.
www.virtualassist.net
3. Put a face on your
Twitter business
account.
By adding a photo of you
and/or your staff instead of
simply using a business logo
or more generic avatar,
www.virtualassi...
you let other Twitter users
see that they’re connecting
with flesh and blood,
www.virtualassist.net
www.virtualassist.net
www.virtualassist.net
4. Personalize your account
even further by customizing
your background.
There are some great Twitter
tools available that will let
you incorporate photos,
www.virtualassist.net
your logo and other tidbits to make
your background and your business
stand out from the crowd.
www.virtualassist.net
5. Take full advantage
of Twitter directories.
List your startup or
small business on
directories such as
WeFollow and
Twellow using
categories that are
relevant to your...
This not only puts your
brand out there so that
other users can find you, it
also lets you locate
potential networking
opp...
6. Integrate all of your
social media accounts.
Connect your business
Facebook page and LinkedIn
profile with your Twitter
account, so that your content is
up-to-date on ...
This is a tremendous time saver; you
can use one of the many Twitter
dashboard tools to synchronize
status updates, tweets...
7. Utilize the latest
Twitter business
resources.
Take advantage of the Twitter
for Business resource guide to
help you get the most from this
form of social media
marketin...
It covers everything a small business
owner needs to know, from Twitter
basics and optimization to advertising
your busine...
8. Build your network.
For a small business
owner, building a Twitter
network can seem like a
daunting task, but don’t
get overwhelmed.
www.virtu...
Start off by following
people and businesses
you know.
www.virtualassist.net
These can include those in
your immediate
geographic area, and/or
in your particular niche or
industry.
www.virtualassist....
9. Expand your
network with the right
marketing tools.
Twitter tools such as
TweetAdder let you search for
users using relevant keywords
in their profiles.
www.virtualassist.net
Expanding your network is an
ongoing process, and to do so
successfully, you need to find out
who’s talking about topics t...
10. Time your tweets.
www.virtualassist.net
You can then use the
same tool to take care of
scheduling your tweets
throughout the day.
www.virtualassist.net
11. Locate and engage
the right followers.
Finding the
influencers in your
niche is critical to
make the greatest
impact.
www.virtualassist.net
Use third-party tools such as
Followerwonk and Topsy to
search out and find users who
make the biggest contribution to
top...
Connecting with the right people
can put your brand where you
want it; in the spotlight.
www.virtualassist.net
12. Provide useful
solutions to your followers.
You can search out tweets containing
questions or problems that customers
want answers to, and respond with
resources or l...
This enhances the credibility of your
brand as a go-to for answers.
www.virtualassist.net
13. Tweet news and
useful tips.
Make every tweet count for your customers
and potential customers by giving them
something they can sink their teeth into....
Staying on top of the latest buzz in your
industry or niche means you always have
something of value to share, so utilize ...
14. Ensure that all of
your followers are
receiving your tweets.
If you usually use @reply to tweet
a particular follower, your tweet
is only reaching that individual
and the followers yo...
To make the biggest impact
with every tweet, simply add a
single character before @reply,
such as ‘, @reply, ‘ and almost
...
15. Extend your reach
with hashtags.
If you want to engage as many
Twitter users as possible with your
tweets, simply add # at the start of
each of your tweets...
This means that more of
your potential customers
can view what you’re
saying whenever they do a
search on a topic that
rel...
Let’s Get Strategic About Marketing!
Andrea Kalli – Internet Marketing Specialist
www.virtualassist.net
15 Twitter Marketing and Engagement Tips for Small Businesses and Startups - by Internet Marketing Virtual Assistant
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15 Twitter Marketing and Engagement Tips for Small Businesses and Startups - by Internet Marketing Virtual Assistant

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15 Twitter Marketing and Engagement Tips for Small Businesses and Startups - by Internet Marketing Virtual Assistant, Andrea Kalli.

Visit www.virtualassist.net
Social Media Virtual Assistant
Internet Marketing Specialist

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15 Twitter Marketing and Engagement Tips for Small Businesses and Startups - by Internet Marketing Virtual Assistant

  1. 1. 15Twitter Marketing and Engagement By Andrea Kalli
  2. 2. Entrepreneurs and business owners are always on the lookout new and improved ways to reach potential customers. www.virtualassist.net
  3. 3. www.virtualassist.net
  4. 4. but how can you best achieve this using Twitter? www.virtualassist.net
  5. 5. 1. Fine-tune your priorities.
  6. 6. A vital aspect of Twitter and other social media marketing initiatives that you need to keep in mind is that you can’t simply use these mediums to sell, sell, sell. www.virtualassist.net
  7. 7. www.virtualassist.net
  8. 8. 2. Bring your personality to your unique brand.
  9. 9. The essence of social media is the person-to-person connection it provides, and letting your followers see your personality goes a long way in promoting your business and brand. www.virtualassist.net
  10. 10. Twitter users want to engage with other individuals based on commonalities at the personal level. www.virtualassist.net
  11. 11. 3. Put a face on your Twitter business account.
  12. 12. By adding a photo of you and/or your staff instead of simply using a business logo or more generic avatar, www.virtualassist.net
  13. 13. you let other Twitter users see that they’re connecting with flesh and blood, www.virtualassist.net
  14. 14. www.virtualassist.net
  15. 15. www.virtualassist.net
  16. 16. 4. Personalize your account even further by customizing your background.
  17. 17. There are some great Twitter tools available that will let you incorporate photos, www.virtualassist.net
  18. 18. your logo and other tidbits to make your background and your business stand out from the crowd. www.virtualassist.net
  19. 19. 5. Take full advantage of Twitter directories.
  20. 20. List your startup or small business on directories such as WeFollow and Twellow using categories that are relevant to your product or niche. www.virtualassist.net
  21. 21. This not only puts your brand out there so that other users can find you, it also lets you locate potential networking opportunities. www.virtualassist.net
  22. 22. 6. Integrate all of your social media accounts.
  23. 23. Connect your business Facebook page and LinkedIn profile with your Twitter account, so that your content is up-to-date on all three platforms. www.virtualassist.net
  24. 24. This is a tremendous time saver; you can use one of the many Twitter dashboard tools to synchronize status updates, tweets and links so that all your friends and followers have access to your latest offerings. www.virtualassist.net
  25. 25. 7. Utilize the latest Twitter business resources.
  26. 26. Take advantage of the Twitter for Business resource guide to help you get the most from this form of social media marketing. www.virtualassist.net
  27. 27. It covers everything a small business owner needs to know, from Twitter basics and optimization to advertising your business effectively. www.virtualassist.net
  28. 28. 8. Build your network.
  29. 29. For a small business owner, building a Twitter network can seem like a daunting task, but don’t get overwhelmed. www.virtualassist.net
  30. 30. Start off by following people and businesses you know. www.virtualassist.net
  31. 31. These can include those in your immediate geographic area, and/or in your particular niche or industry. www.virtualassist.net
  32. 32. 9. Expand your network with the right marketing tools.
  33. 33. Twitter tools such as TweetAdder let you search for users using relevant keywords in their profiles. www.virtualassist.net
  34. 34. Expanding your network is an ongoing process, and to do so successfully, you need to find out who’s talking about topics that pertain to your industry or niche. www.virtualassist.net
  35. 35. 10. Time your tweets.
  36. 36. www.virtualassist.net
  37. 37. You can then use the same tool to take care of scheduling your tweets throughout the day. www.virtualassist.net
  38. 38. 11. Locate and engage the right followers.
  39. 39. Finding the influencers in your niche is critical to make the greatest impact. www.virtualassist.net
  40. 40. Use third-party tools such as Followerwonk and Topsy to search out and find users who make the biggest contribution to topics in your niche, and then engage those users. www.virtualassist.net
  41. 41. Connecting with the right people can put your brand where you want it; in the spotlight. www.virtualassist.net
  42. 42. 12. Provide useful solutions to your followers.
  43. 43. You can search out tweets containing questions or problems that customers want answers to, and respond with resources or links that directly address their needs.
  44. 44. This enhances the credibility of your brand as a go-to for answers. www.virtualassist.net
  45. 45. 13. Tweet news and useful tips.
  46. 46. Make every tweet count for your customers and potential customers by giving them something they can sink their teeth into. www.virtualassist.net
  47. 47. Staying on top of the latest buzz in your industry or niche means you always have something of value to share, so utilize relevant newsfeeds and blogs to your advantage. www.virtualassist.net
  48. 48. 14. Ensure that all of your followers are receiving your tweets.
  49. 49. If you usually use @reply to tweet a particular follower, your tweet is only reaching that individual and the followers you have in common. www.virtualassist.net
  50. 50. To make the biggest impact with every tweet, simply add a single character before @reply, such as ‘, @reply, ‘ and almost magically, that tweet is sent to all of your followers. www.virtualassist.net
  51. 51. 15. Extend your reach with hashtags.
  52. 52. If you want to engage as many Twitter users as possible with your tweets, simply add # at the start of each of your tweets, and you effectively link it to every other tweet on the same topic. www.virtualassist.net
  53. 53. This means that more of your potential customers can view what you’re saying whenever they do a search on a topic that relates to your business or niche. www.virtualassist.net
  54. 54. Let’s Get Strategic About Marketing! Andrea Kalli – Internet Marketing Specialist www.virtualassist.net

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