Describe a time when you took a great risk. What was the outcome?

1. January 2013
Describing a time when I took a Risk

2. AGENDA
1. The Situation
① Experience
② Responsibilities
③ The most important event in the industry
2. The Risk
① Assuming Responsibilities
② Event Management
③ The financial Responsibility
3. The outcome
① Winner of the best Stand
② To be in the top 12 of innovative products
③ Recognition of ADEX (Peruvian Exporters Association)

3. The Situation
Experience The most
Responsibilities important event
in the industry
The situation led me to take a risk

4. Experience in the
Company
An important but not critical factor

5. The Company
 Quimtia is a multinational corporation part of the “IF Group”.
 Quimtia was created from the union of 6 companies, one of
them being SENSORIA in Peru.
 The company provides chemical solutions for different
industries like Pharmaceutical Supply, Animal Health & Nutrition,
Food, and Industry in general. It has offices in Latin America,
Europe and Asia.
My experience
 I was part of the Food & Pharma Unit just for 6
months before the situation.
 After two months working at this company, my
boss quit and nobody covered her field.
http://www.quimtia.com/

6. Responsibilities at that
moment
An important factor, I had the decision-making

7. My Responsibilities
 As I did not have a boss, I had to assume all the
responsibilities of the marketing area for a long period of
time. I had many challenges as Marketing Analyst, my
responsibilities increased and I had to make all the
marketing decisions. For Example I had to create and
approve the Peru Marketing budget.

8. The most important Event
The largest international trade show in Latin America

9. The Event: Expoalimentaria 2011
 Expoalimentaria is the largest international trade show in
Latin America where worldwide exporters and select
buyers gather to negotiate and create relationships. It
highlights different industries like: food & beverages,
machinery, equipment, inputs, containers and packaging,
services, restaurants and gastronomy.
Characteristics Expoalimentaria 2011
Number of stands (National & International) 512
Number of visitors 28,988
Visitors from 58 countries
Sales US$ 470 Millions
http://www.expoalimentariaperu.com/media/545/resultados_ea_2011.pdf

10. The Risk
Assuming The Event The financial
Responsibilities Management Responsibility
The time to prove myself!

11. The Risk
 I had to cover 2 positions at the same time: Head of Marketing
& Marketing Assistant for nine months.
 I reported to the CEO of the company at that moment. She was
my “boss” for that period.
 I had sole responsibility for the planning and execution of the
most important event of the Food Industry in the country.
(Expoalimentaria 2011)
 I was responsible to create the concept of the stand and gather
the materials for the event.
 I had the responsibility to present the participating products of
our company for the innovation contest at the trade show.

12. The Stand

13. The Stand

14. The Stand

15. The Outcome
Recognition of
Winner of the To be in the top
ADEX (Peruvian
best Stand 12 of innovative
products Exporters
Association)
Success is a journey, not a destination.

16. The Outcome
 My Company won the best stand of all the trade show and I
received the recognition of the Peruvian Exporters association,
ADEX.
 One of the products that I presented for the innovation contest
was one of the Top 12 finalist products. The product name was
“Sazomax Pollo a la Brasa”, a blend to give chicken a Peruvian
roasted flavor.
 My company had contact with more than 40 international
companies and won a lot of business credibility in the industry.

17. Describing a time when I
took a Risk
By
Andrea Castillo Sarmiento
Lima, Peru 2013