Kickstarting Innovation With Ideation V1.2
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It all starts with an idea! Are organizations monitoring all potential idea sources or is the next big thing passing them by? Why is it important to include ideation as key part of your innovation strategy? Join Anastasia Valentine and Simon Chen as they profile a billion dollar company, multimillion dollar company and startup and explore how these companies are incorporating ideation as part of their successful, repeatable and sustainable innovation strategy. This webcast will explain how companies are leveraging traditionally untapped resources such as customers and B2B partners for gathering ideas and formalizing their marketing and product investment process. Anastasia will describe 10 steps to create the ideal conditions to capture ideas and encourage creativity in business.
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Kickstarting Innovation With Ideation V1.2
- 1. Kickstarting Your Innovation Strategy with Ideation Anastasia Valentine , AVV International Inc . Simon Chen , Ramius Corporation January 13, 2011 AVV International Inc.
- 3. Innovation “ . . . is the multi-stage process whereby organizations transform ideas into new/improved products, service or processes, in order to advance, compete and differentiate themselves successfully in their marketplace. ” Source via Wikipedia: Baregheh A, Rowley J and Sambrook S. (2009) Towards a multidisciplinary definition of innovation, Management decision, vol. 47, no. 8, pp. 1323-1339
- 4. Ideation “ . . . is the creative process of generating, developing, and communicating new ideas . . . ”
- 5. How Does Business Innovate? Traditionally, it’s an internal process e.g. designers design; engineers engineer
- 16. Source: Branding in the Digital Age: Your’re Spending Your Money In All the Wrong Places, David C. Edelman, Harvard Business Review, December 2010 p. 64; Images from: http://www.proseandconrad.com/the-new-consumer-decision-journey Funnel Journey Why Should Marketers Care?
- 20. Customer-led Innovation Image Source: http://www.flickr.com/photos/inju/2584759474/ An external process involving customers e.g. Dell
- 21. Crowdsourcing “ . . . getting input--ideas, substantive content, or other things--from a wide swath of people. . . way for these people to also give their perspective on the merit of those ideas and that content. ” -- Matthew D. Lees, Senior Contributing Editor, Patricia Seybold Group Source: Best Practices in Crowdsourcing: Leveraging the Wisdom of Crowds for Your Business, January 28, 2010
- 23. Crowdfunding
- 24. Peer Production (Open Source)
- 26. Expanding Stakeholders in Idea Generation Consumer Social Networks MROCs Internal Stakeholders Marketing, Sales, Support, etc ? Online Customer Communities
- 27. How can it work together? Where do you put the software? How do you progress ideas? Who leads?
- 28. Expanding Stakeholders in Idea Generation Consumer Social Networks MROCs Internal Stakeholders Marketing, Sales, Support, etc ? Online Customer Communities Flow of ideas and insight
- 29. How can it work together?
- 30. How can it work together?
- 31. A Culture of Innovation Involving stakeholders and break silos Collaborative environment to develop ideas Continuous feedback as ideas develop = continuous innovation
- 35. Thank You Find out more at: www.ramius.net www.anastasia-valentine.com Download the presentation or ask a question online: http://webinars.sixent.com/kickstarting-innovation-with-ideation
Editor's Notes
- culture, org structures, hierarchical, c&c
- small pool of ideas, close to the organization
- This is what happens without even having this traditional process in place.
- This is what happens without even having this traditional process in place.
- This is what happens without even having this traditional process in place.
- this is well known for listening to customers, engaging, brand loyalty, etc. But there is no reason it shouldn’t be extended to include the innovation cycle / process
- lots of ways to use social...one of which is technology
- getting ideas and making it easier to do something with them. It’s an enabler of scale.
- The default profile is shared site-wide (and can be public if you wish). More profiles can be added if your organization or a user decides they are required. The visibility of each Profile can be restricted to a specific audience of contacts, for example a professional profile - and all the personal content published beneath it - can be limited to a small audience of expert peers. Conversations can be initiated directly on the profile (just like a Facebook “Wall”) and a unique drag-and-drop interface makes it incredibly easy to edit profiles.
- Groups are distinct online communities within a Sixent social network. They are usually created to serve a particular topic or a certain segment of members. You can create as many Groups as you wish and target each to a different audience. For example, one Group might be restricted to your nurses and employees for them to share knowledge about treatments or wounds without having to send experts to a customer’s home. Another Group might be open to all your customers and be a general help community for particular conditions. You can create groups for your Board of Directors, service partners.
- The Activity Stream is a personalized flow of information and updates about everything that occurs in the network as it happens. In Sixent these real-time streams of information are present on user Dashboards, in their profiles and in each Group. Uniquely, Sixent Activity Streams go beyond a simple aggregation of events visible to everyone in the network. There are quick filters to narrow the focus to a particular type of activity, for example, just see new files shared, or just new discussion topics posted or even a particular category of contacts or group. With optional Twitter integration, if your organization wishes, Sixent Activity Streams can also show external activity feeds.
- The search tools enable users to easily search for people, content or groups. Search is site-wide, or can be restricted to a specific Group. Your organization can define a People Directory for quick lookup of professionals, and a Group Directory to help people find interesting resources. There is site-wide keyword searching and tag-cloud searches within every Group. User friendly filters also enable new or most popular content and people to be found. There is also an ever-present search box on every page for quick searches. Optional file indexing takes search a step further by indexing the contents of any file uploaded to Sixent. Whether that’s a PDF or an Excel spreadsheet, Sixent can look inside to match search terms.
- Need to talk about best
- Talk about best practices - Patricia Seybold Group etc pulling ideas out, validating ideas, feedback to customers,
- The search tools enable users to easily search for people, content or groups. Search is site-wide, or can be restricted to a specific Group. Your organization can define a People Directory for quick lookup of professionals, and a Group Directory to help people find interesting resources. There is site-wide keyword searching and tag-cloud searches within every Group. User friendly filters also enable new or most popular content and people to be found. There is also an ever-present search box on every page for quick searches. Optional file indexing takes search a step further by indexing the contents of any file uploaded to Sixent. Whether that’s a PDF or an Excel spreadsheet, Sixent can look inside to match search terms.