It all starts with an idea! Are organizations monitoring all potential idea sources or is the next big thing passing them by? Why is it important to include ideation as key part of your innovation strategy? Join Anastasia Valentine and Simon Chen as they profile a billion dollar company, multimillion dollar company and startup and explore how these companies are incorporating ideation as part of their successful, repeatable and sustainable innovation strategy.
This webcast will explain how companies are leveraging traditionally untapped resources such as customers and B2B partners for gathering ideas and formalizing their marketing and product investment process. Anastasia will describe 10 steps to create the ideal conditions to capture ideas and encourage creativity in business.