AWS Cloud Kata 2013 | Singapore - Building your 'Minimum Viable Product' (MVP) on AWS

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This session will zoom into the stage from idea to MVP, and how to develop a product fast and get to market faster. Attend this session to learn how to:
Increase speed of iteration and experimentation of your product
Get to market fasterReduce development costs
Focus your time in developing and building your MVP, and not on infrastructure
Automate your deployments using AWS Elastic Beanstalk, AWS CloudFormation and AWS OpsWorks
Use AWS for Development and Testing
Leverage AWS reference architectures, SDK, and services to build your MVP quickly

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AWS Cloud Kata 2013 | Singapore - Building your 'Minimum Viable Product' (MVP) on AWS

  1. 1. Getting to MVP Tiam Yang CTO, Tyler Projects
  2. 2. Tiam Yang, CTO
  3. 3. Tyler Project on AWS • EC2, RDS, EBS, Redis on EC2, and exploring services such as Glacier • 1.3M Registered users, with 600K Monthly Active Users (MaU) Launched Quickly on AWS • Took 9 months to develop the game, only few weeks to deploy on AWS • 50 % faster than before!
  4. 4. Getting to MVP Pieter Kemps & Joe Ziegler @p_kemps & @jiyosub
  5. 5. Traditional World customer is known features are known solution is known
  6. 6. Traditional World is not where we live
  7. 7. Most startups Know the problem, but not the solution Many don't even know precisely what problem they solve
  8. 8. Lean Startups: LEARN & ADAPT
  9. 9. 1. Focus on a simple implementation of your idea
  10. 10. 1. Focus on a simple implementation of your idea 2. Start with a minimal core set of features
  11. 11. 1. Focus on a simple implementation of your idea 2. Start with a minimal core set of features 3. Release and listen to your users
  12. 12. 1. Focus on a simple implementation of your idea 2. Start with a minimal core set of features 3. Release and listen to your users Minimum Viable Product
  13. 13. MVP Smallest thing I can do to test my idea?
  14. 14. a prototype shouldn't require big investments
  15. 15. It should be cheap and validate ideas
  16. 16. This Session From 0 to MVP in 30 minutes
  17. 17. What matters most? Cost of Innovation Focus
  18. 18. Cost of Innovation
  19. 19. « Want to increase innovation? Lower the cost of failure » Johi Ito
  20. 20. AWS enables you to Fail Forward Fail Faster Fail Cheaper
  21. 21. Product Development MVP Time Scale
  22. 22. Innovation & Iteration MVP Time Scale
  23. 23. Innovation & Iteration Time Scale Started: burbn, location-based mobile app. Photo sharing is just one feature Now: re-written as photo app. Sold to FB for 1bn
  24. 24. Innovation & Iteration Time Scale Started: odeo, site to create & share podcasts Now: micro-blogging, 500M users, >10Bn valuation
  25. 25. Innovation & Iteration Time Scale Started: developed 51 games, none very successful. But then game 52… Now: raised $42M, downloaded 1B times, 25% paid, best sold game on AppStore
  26. 26. “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” Biz Stone, Twitter co-founder
  27. 27. AWS lowers the cost of Innovation Time Scale Scenario Small team with initial idea for Mobile app 3 months to get to launch Unknown customer/problem/solution No cash….
  28. 28. Dev / Test Environment Time Scale Average Spend $0 p/m
  29. 29. Alpha Release Time Scale Average Spend $15 p/m
  30. 30. Beta Release / MVP Time Scale Average Spend $235 p/m
  31. 31. Getting to MVP for $250 Time Scale Total Spend to MVP $250 $235$15$0 • 3 months dev/test/release • Serving Beta customers • Ready for full production and scale
  32. 32. Focus
  33. 33. Your application Your business & what makes you unique Innovation, not undifferentiated heavy lifting Spending developer time in the right place Automate as much as you can (Deep insight alert: Developer Time = Money) FOCUS! Build apps, not infrastructure
  34. 34. "Startups are all about focus. AWS enables focus" Ray Bradford, Kleiner Perkins, Caulfield & Byers
  35. 35. “Your users around the world don’t care that you wrote your own DB” Mike Krieger, Instagram Cofounder
  36. 36. AWS OpsWorks AWS CloudFormation AWS Elastic Beanstalk DevOps framework for application lifecycle management and automation Templates to deploy & manage template- driven provisioning Automated resource management – web apps made easy DIY / On Demand DIY, on demand resources: EC2, S3, customer AMI’s, etc. ControlConvenience Focus requires Automation
  37. 37. DEMO Joe Ziegler Startup Business Development Manager APAC @jiyosub Your MVP on AWS Elastic Beanstalk
  38. 38. What’s AWS Elastic Beanstalk?
  39. 39. User Application Application Service HTTP Service Language Interpreter Operating System Host We Create the EC2 Instance You Focus on Developing Your App
  40. 40. Flexibility to Choose your Stack
  41. 41. We’re going to build this…
  42. 42. Thank you! aws.amazon.com/start-ups aws.amazon.com/free

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