SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Successfully reported this slideshow.
Activate your 14 day free trial to unlock unlimited reading.
How to Measure DevRel's Perfomances: From Community to Business - Channy Yun (AWS Tech Evangelist)
Developer relations are an impactable to generate business values in many software companies who hope to gain mindshare of developers in various approaches from contributing open sources to gaining meaningful sales leads. In this session, you’ll learn about how to measure the perfomrmance of developer relations for building community, increasing impacts and generating leads for sales.
Developer relations are an impactable to generate business values in many software companies who hope to gain mindshare of developers in various approaches from contributing open sources to gaining meaningful sales leads. In this session, you’ll learn about how to measure the perfomrmance of developer relations for building community, increasing impacts and generating leads for sales.
How to Measure DevRel's Perfomances: From Community to Business - Channy Yun (AWS Tech Evangelist)
1.
How to Measure
DevRel's Performances:
From Community to Business
@channyun
Channy Yun, AWS Technical Evangelist
2.
About Me: Channy Yun
Main Jobs
Web Developer to CTO
In Startup for 7 years
Team Lead on Open APIs
In Web Portal for 10 years
Cloud Evangelist
In AWS for 3.5 years
Side Jobs
WWW Tech Community
In Undergraduate
Open Source - Mozilla
Founding Korea Community
Web 2.0/SOA/API Mashup
Joining AWS Korea Usergroup
Chaos Engineering
Founding Korea Community
3.
Life’s Dilemma
My Main Job is Boring…
Your Side Job (Hobby) is Fun!
Fun
Boring
Time
14.
B2B Marketing Funnel
Website, Blog, Slideshare, Youtube…
Events, Webinars, Contact Us, Signup
Marketing Qualified Leads by Scoring
Sales QL by Callout and F2F Meeting
Opportunity Buying Plans from SQLs
Marketing/Evangelism/Awareness/Campaigns
Conversion to Paid Customers
15.
MILLIONS OF ACTIVE CUSTOMERS
2012 2013 2015 TODAY2014 20162008 2009 2010 2011
AWS Active Customers as defined by non-Amazon
customers who use the cloud at least once a month
(i.e. on the last month)
16.
“I want to
innovation like
AWS”
Earth's most customer-centric company
17.
Three Steps to Money
Generating Volume
Nurture Community
Conversion to Paid
18.
Three Steps to Money
Generating Volume
Nurture Community
Conversion to Paid
24.
Three Steps to Money
Generating Volume
Nurture Community
Conversion to Paid
25.
1. Expand Developer’s Channels
Nurture Community
# of Unanswered Questions / Answered in Weekly or Monthly
26.
2. Meet Developers
Nurture Community
Facebook Group 15K Slack Channel 3K Meetup 2K
27.
2. Meet Developers
Nurture Community
Over 500,000 Users
About 1,000 Meetups
28.
2. Meet Developers Again & Again
Nurture Community
12K Active Users- Facebook Group Insights 120 Meetups Stat
29.
3. Finding Leaders
Nurture Community
https://www.youtube.com/watch?v=hVD25-lBL-E
30.
3. Finding Leaders Again & Again
Nurture Community
31.
Three Steps to Money
Generating Volume
Nurture Community
Conversion to Paid
32.
1. Generate Leads
Conversion to Paid
. /-
Input your audiences to new leads for Sales/Marketing
33.
Conversion to Paid
2. In-Account Sessions
Collaborate with your Sales/Marketing guys (If your customer invites you)
34.
3. Impact C-Levels
Conversion to Paid
CIO Intrax
CIO USCIS
Author
The Art of Business
Value
Mark Schwartz
AWS Enterprise Evangelist
Share Insights
to Executives
35.
Simple Math
Generating Volume
Nurture
Community
Conversion
to Paid
CalculatedImpactScore
= OfflineEventAttendees
+ 0.3*WebinarAttendees
+ 0.1*HackathonAttendees
+ 2*UserGroupAttendees
+ 5*HandsonLabsAttendees
+ 30*MediaBriefing
36.
Summary
Generating Volume
Nurture
Community
Conversion
to Paid
• Scale your audiences
• Calculate your Impacts
• Make Your Brands
• Gather your Fans
• Sustainable Community
• Finding Leaders
• Co-work with Marketing/Sales
• Insights to C-Levels
37.
If you can’t measure it,
you can’t improve it.