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How to Measure DevRel's Perfomances: From Community to Business - Channy Yun (AWS Tech Evangelist)

Developer relations are an impactable to generate business values in many software companies who hope to gain mindshare of developers in various approaches from contributing open sources to gaining meaningful sales leads. In this session, you’ll learn about how to measure the perfomrmance of developer relations for building community, increasing impacts and generating leads for sales.

https://tokyo-2018.devrel.net/speakers/yun/

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How to Measure DevRel's Perfomances: From Community to Business - Channy Yun (AWS Tech Evangelist)

  1. 1. How to Measure DevRel's Performances: From Community to Business @channyun Channy Yun, AWS Technical Evangelist
  2. 2. About Me: Channy Yun Main Jobs Web Developer to CTO In Startup for 7 years Team Lead on Open APIs In Web Portal for 10 years Cloud Evangelist In AWS for 3.5 years Side Jobs WWW Tech Community In Undergraduate Open Source - Mozilla Founding Korea Community Web 2.0/SOA/API Mashup Joining AWS Korea Usergroup Chaos Engineering Founding Korea Community
  3. 3. Life’s Dilemma My Main Job is Boring… Your Side Job (Hobby) is Fun! Fun Boring Time
  4. 4. Q: So, I want to know YOU! http://etc.ch/YrNK
  5. 5. What Metrics Matter in DevRels? If you can’t measure it, you can’t improve it. Peter Drucker Management Guru Lord Kelvin William Thomson
  6. 6. FYI - #devrel #metrics on Twitter
  7. 7. What’s your critical DevRel metrics?
  8. 8. Hear My Boss’s Thought! https://devrel.net/strategy-and-metrics/which-metrics-matter
  9. 9. What’s Common Characteristic? From Community to Business A Fundamental Question
  10. 10. Mozilla Community © https://wiki.mozilla.org
  11. 11. Spring Community © https://www.slideshare.net/AdamFitzGerald/what-metrics-matter-in-developer-relations
  12. 12. APIs Business © https://www.slideshare.net/jmusser/kpis-for-apis
  13. 13. APIs Business © https://www.slideshare.net/jmusser/kpis-for-apis
  14. 14. B2B Marketing Funnel Website, Blog, Slideshare, Youtube… Events, Webinars, Contact Us, Signup Marketing Qualified Leads by Scoring Sales QL by Callout and F2F Meeting Opportunity Buying Plans from SQLs Marketing/Evangelism/Awareness/Campaigns Conversion to Paid Customers
  15. 15. MILLIONS OF ACTIVE CUSTOMERS 2012 2013 2015 TODAY2014 20162008 2009 2010 2011 AWS Active Customers as defined by non-Amazon customers who use the cloud at least once a month (i.e. on the last month)
  16. 16. “I want to innovation like AWS” Earth's most customer-centric company
  17. 17. Three Steps to Money Generating Volume Nurture Community Conversion to Paid
  18. 18. Three Steps to Money Generating Volume Nurture Community Conversion to Paid
  19. 19. 1. Scale your Audiences Generating Volume 30K views 13K views for 3 years for 2 months Scaling Up to Your First 10 Million Users Amazon’s AI and AWS ML Services Select great topics and watch metrics © https://linpack-for-tableau.com/news/linpack-for-tableau-demo/ + Always with Fun DEMOs!
  20. 20. 2. Calculate your Impacts Generating Volume CalculatedImpactScore = OfflineEventAttendees + 0.3*WebinarAttendees + 0.1*HackathonAttendees + 2*UserGroupAttendees + 5*HandsonLabsAttendees + 30*MediaBriefing
  21. 21. 2. Calculate your Impacts Generating Volume
  22. 22. 3. Broaden your channels Generating Volume Twitter 70K Facebook 10K Feedly 8K Youtube 1.5K You can choose your optimized channel by your content.
  23. 23. Tip. Engage A Channel EarlyGenerating Volume twitch.tv/aws Instagram @awsdeveloper TikTok
  24. 24. Three Steps to Money Generating Volume Nurture Community Conversion to Paid
  25. 25. 1. Expand Developer’s Channels Nurture Community # of Unanswered Questions / Answered in Weekly or Monthly
  26. 26. 2. Meet Developers Nurture Community Facebook Group 15K Slack Channel 3K Meetup 2K
  27. 27. 2. Meet Developers Nurture Community Over 500,000 Users About 1,000 Meetups
  28. 28. 2. Meet Developers Again & Again Nurture Community 12K Active Users- Facebook Group Insights 120 Meetups Stat
  29. 29. 3. Finding Leaders Nurture Community https://www.youtube.com/watch?v=hVD25-lBL-E
  30. 30. 3. Finding Leaders Again & Again Nurture Community
  31. 31. Three Steps to Money Generating Volume Nurture Community Conversion to Paid
  32. 32. 1. Generate Leads Conversion to Paid . /- Input your audiences to new leads for Sales/Marketing
  33. 33. Conversion to Paid 2. In-Account Sessions Collaborate with your Sales/Marketing guys (If your customer invites you)
  34. 34. 3. Impact C-Levels Conversion to Paid CIO Intrax CIO USCIS Author The Art of Business Value Mark Schwartz AWS Enterprise Evangelist Share Insights to Executives
  35. 35. Simple Math Generating Volume Nurture Community Conversion to Paid CalculatedImpactScore = OfflineEventAttendees + 0.3*WebinarAttendees + 0.1*HackathonAttendees + 2*UserGroupAttendees + 5*HandsonLabsAttendees + 30*MediaBriefing
  36. 36. Summary Generating Volume Nurture Community Conversion to Paid • Scale your audiences • Calculate your Impacts • Make Your Brands • Gather your Fans • Sustainable Community • Finding Leaders • Co-work with Marketing/Sales • Insights to C-Levels
  37. 37. If you can’t measure it, you can’t improve it.
  38. 38. We are Hiring! bit.ly/aws-evangelist-jobs
  39. 39. Thanks! / - . -

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