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Getting to MVP
(Minimum Viable Product)
Traditional World
customer is known
features are known
solution is known
Traditional World

is not where we live
Most startups
Know the problem, but not the solution
Many don't even know precisely what
problem they solve
Lean Startups:

LEARN & ADAPT
1. 

Focus on a simple implementation of your idea
1. 

Focus on a simple implementation of your idea

2. 

Start with a minimal core set of features
1. 

Focus on a simple implementation of your idea

2. 

Start with a minimal core set of features

3. 

Release and listen to your users
1. 

Focus on a simple implementation of your idea

2. 

Start with a minimal core set of features

3. 

Release and listen to your users

Minimum Viable Product
MVP
Smallest thing I can do to test my idea?
a prototype shouldn't require big investments
It should be cheap and validate ideas
This Session

From 0 to MVP in 30 minutes
What matters most?
Cost of Innovation
Focus
« Want to increase innovation?
Lower the cost of failure »
Joi Ito
AWS enables you to
Fail Forward
Fail Faster
Fail Cheaper
Scale

Product Development

MVP

Time
Scale

Innovation & Iteration

MVP

Time
Innovation & Iteration

Now: re-written as

app. Photo sharing is just one feature

photo app. Sold to FB
for 1bn

Scale

Started: burbn, location-based mobile

Time
Innovation & Iteration

Now: micro-blogging,

podcasts

500M users, >10Bn
valuation

Scale

Started: odeo, site to create & share

Time
Innovation & Iteration

Now: raised $42M,

successful. But then game 52…

downloaded 1B times,
25% paid, best sold
game on AppStore

Scale

Started: developed 51 games, none very

Time
“Timing, perseverance, and ten years of trying
will eventually make you look like an overnight
success.”
Biz Stone, Twitter co-founder
AWS lowers the cost of Innovation
Scenario

Scale

Small team with initial idea for Mobile app
3 months to get to launch
Unknown customer/problem/solution
No cash….

Time
Dev / Test Environment

Average Spend

Scale

$0
p/m

Time
Alpha Release

Average Spend

Scale

$15
p/m

Time
Beta Release / MVP

Average Spend

Scale

$235
p/m

Time
Getting to MVP for $250
Total Spend to MVP

Scale

$250
$0

$15

$235

Time

•  3 months dev/test/release
•  Serving Beta customers
•  Ready for full production
and scale
FOCUS!
Your application
Your business & what makes you unique
Innovation, not undifferentiated heavy lifting
Spending developer time in the right place
Automate as much as you can
(Deep insight alert: Developer Time = Money)

Build apps, not infrastructure
"Startups are all about focus. AWS enables focus"
Ray Bradford, Kleiner Perkins, Caulfield & Byers
“Your users around the world don’t
care that you wrote your own DB”
Mike Krieger, Instagram Cofounder
Focus requires Automation
AWS Elastic
Beanstalk

AWS
OpsWorks

AWS
CloudFormation

DIY /
On Demand

Automated
resource
management – web
apps made easy

DevOps framework
for application
lifecycle management
and automation

Templates to deploy
& manage templatedriven provisioning

DIY, on demand
resources: EC2, S3,
customer AMI’s, etc.

Convenience

Control
DEMO	
  

Your	
  MVP	
  on	
  AWS	
  Elas3c	
  Beanstalk	
  
What’s	
  AWS	
  Elas3c	
  Beanstalk?

	
  
We	
  Create	
  the	
  EC2	
  Instance	
  
You	
  Focus	
  on	
  Developing	
  Your	
  App	
  
	
  
User	
  Applica,on	
  
Applica,on	
  Service	
  
HTTP	
  Service	
  
Language	
  Interpreter	
  
Opera,ng	
  System	
  
Host	
  
Flexibility	
  to	
  Choose	
  your	
  Stack	
  
We’re	
  going	
  to	
  
build	
  this…
	
  
Thank You
aws.amazon.com/start-­‐ups	
  
aws.amazon.com/ac3vate	
  
Taipei

台北

Getting to MVP
Fandora Shop

AWS Cloud Kata for Start-Ups and Developers
Fandora

26k Arts
2k Artist
20k Members

AWS Cloud Kata for Start-Ups and Developers

Fandora shop
Fandora Shop

AWS Cloud Kata for Start-Ups and Developers
Operation Model
Artists
upload works

manufacture
marketing

AWS Cloud Kata for Start-Ups and Developers

Artists
profit share

packaging
shipping
Traction

400+ Artists 2.5k Products 7k Units sold

AWS Cloud Kata for Start-Ups and Developers
Our Challenges

"   Build our E-Commerce Platform in 3 months
"   Manufacturing Execution System
"   Responsive Web Layouts
"   Marketing supported by Auto Scaling

AWS Cloud Kata for Start-Ups and Developers
Web Development & Technology Stack

AWS Cloud Kata for Start-Ups and Developers
Using AWS to get to MVP faster

"   Only one full stack engineer so MUST focus on product
development, not infrastructure, 24/7 monitoring, etc.
"   Leverage full AWS support & best practices for NodeJS, MongoDB
"   AWS enables fast iteration & experimentation

AWS Cloud Kata for Start-Ups and Developers
Now: Manufacturing Execution System (MES) & Responsive Web Layouts on AWS
MES
Factory

Amazon
Glacier
Web
Server

EC2 Instance

Amazon S3

CloudFront

Responsive Web Layouts

AWS Cloud Kata for Start-Ups and Developers

Client
Marketing

AWS Cloud Kata for Start-Ups and Developers
Cloud Watch / Auto Scaling

CloudWatch

Auto Scaling

AWS Cloud Kata for Start-Ups and Developers
Fandora Shop

Revenue

S3	
  Usage	
  (	
  G B	
  )
CloudFront	
  Usage	
  (	
  100	
   G B	
  )

1-­‐Apr

1-­‐May

1-­‐Jun

AWS Cloud Kata for Start-Ups and Developers

1-­‐Jul

1-­‐Aug
Art Your Life
Fandora Shop 不只是販售商品
而是與

不同和色彩繽紛的生活態度

http://shop.fandora.tw
kevin@labin.cc

AWS Cloud Kata for Start-Ups and Developers

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