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AWS Cloud Kata | Taipei - Getting to MVP

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AWS Cloud Kata | Taipei - Getting to MVP

  1. 1. Getting to MVP (Minimum Viable Product)
  2. 2. Traditional World customer is known features are known solution is known
  3. 3. Traditional World is not where we live
  4. 4. Most startups Know the problem, but not the solution Many don't even know precisely what problem they solve
  5. 5. Lean Startups: LEARN & ADAPT
  6. 6. 1.  Focus on a simple implementation of your idea
  7. 7. 1.  Focus on a simple implementation of your idea 2.  Start with a minimal core set of features
  8. 8. 1.  Focus on a simple implementation of your idea 2.  Start with a minimal core set of features 3.  Release and listen to your users
  9. 9. 1.  Focus on a simple implementation of your idea 2.  Start with a minimal core set of features 3.  Release and listen to your users Minimum Viable Product
  10. 10. MVP Smallest thing I can do to test my idea?
  11. 11. a prototype shouldn't require big investments
  12. 12. It should be cheap and validate ideas
  13. 13. This Session From 0 to MVP in 30 minutes
  14. 14. What matters most? Cost of Innovation Focus
  15. 15. « Want to increase innovation? Lower the cost of failure » Joi Ito
  16. 16. AWS enables you to Fail Forward Fail Faster Fail Cheaper
  17. 17. Scale Product Development MVP Time
  18. 18. Scale Innovation & Iteration MVP Time
  19. 19. Innovation & Iteration Now: re-written as app. Photo sharing is just one feature photo app. Sold to FB for 1bn Scale Started: burbn, location-based mobile Time
  20. 20. Innovation & Iteration Now: micro-blogging, podcasts 500M users, >10Bn valuation Scale Started: odeo, site to create & share Time
  21. 21. Innovation & Iteration Now: raised $42M, successful. But then game 52… downloaded 1B times, 25% paid, best sold game on AppStore Scale Started: developed 51 games, none very Time
  22. 22. “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” Biz Stone, Twitter co-founder
  23. 23. AWS lowers the cost of Innovation Scenario Scale Small team with initial idea for Mobile app 3 months to get to launch Unknown customer/problem/solution No cash…. Time
  24. 24. Dev / Test Environment Average Spend Scale $0 p/m Time
  25. 25. Alpha Release Average Spend Scale $15 p/m Time
  26. 26. Beta Release / MVP Average Spend Scale $235 p/m Time
  27. 27. Getting to MVP for $250 Total Spend to MVP Scale $250 $0 $15 $235 Time •  3 months dev/test/release •  Serving Beta customers •  Ready for full production and scale
  28. 28. FOCUS! Your application Your business & what makes you unique Innovation, not undifferentiated heavy lifting Spending developer time in the right place Automate as much as you can (Deep insight alert: Developer Time = Money) Build apps, not infrastructure
  29. 29. "Startups are all about focus. AWS enables focus" Ray Bradford, Kleiner Perkins, Caulfield & Byers
  30. 30. “Your users around the world don’t care that you wrote your own DB” Mike Krieger, Instagram Cofounder
  31. 31. Focus requires Automation AWS Elastic Beanstalk AWS OpsWorks AWS CloudFormation DIY / On Demand Automated resource management – web apps made easy DevOps framework for application lifecycle management and automation Templates to deploy & manage templatedriven provisioning DIY, on demand resources: EC2, S3, customer AMI’s, etc. Convenience Control
  32. 32. DEMO   Your  MVP  on  AWS  Elas3c  Beanstalk  
  33. 33. What’s  AWS  Elas3c  Beanstalk?  
  34. 34. We  Create  the  EC2  Instance   You  Focus  on  Developing  Your  App     User  Applica,on   Applica,on  Service   HTTP  Service   Language  Interpreter   Opera,ng  System   Host  
  35. 35. Flexibility  to  Choose  your  Stack  
  36. 36. We’re  going  to   build  this…  
  37. 37. Thank You aws.amazon.com/start-­‐ups   aws.amazon.com/ac3vate  
  38. 38. Taipei 台北 Getting to MVP Fandora Shop AWS Cloud Kata for Start-Ups and Developers
  39. 39. Fandora 26k Arts 2k Artist 20k Members AWS Cloud Kata for Start-Ups and Developers Fandora shop
  40. 40. Fandora Shop AWS Cloud Kata for Start-Ups and Developers
  41. 41. Operation Model Artists upload works manufacture marketing AWS Cloud Kata for Start-Ups and Developers Artists profit share packaging shipping
  42. 42. Traction 400+ Artists 2.5k Products 7k Units sold AWS Cloud Kata for Start-Ups and Developers
  43. 43. Our Challenges "   Build our E-Commerce Platform in 3 months "   Manufacturing Execution System "   Responsive Web Layouts "   Marketing supported by Auto Scaling AWS Cloud Kata for Start-Ups and Developers
  44. 44. Web Development & Technology Stack AWS Cloud Kata for Start-Ups and Developers
  45. 45. Using AWS to get to MVP faster "   Only one full stack engineer so MUST focus on product development, not infrastructure, 24/7 monitoring, etc. "   Leverage full AWS support & best practices for NodeJS, MongoDB "   AWS enables fast iteration & experimentation AWS Cloud Kata for Start-Ups and Developers
  46. 46. Now: Manufacturing Execution System (MES) & Responsive Web Layouts on AWS MES Factory Amazon Glacier Web Server EC2 Instance Amazon S3 CloudFront Responsive Web Layouts AWS Cloud Kata for Start-Ups and Developers Client
  47. 47. Marketing AWS Cloud Kata for Start-Ups and Developers
  48. 48. Cloud Watch / Auto Scaling CloudWatch Auto Scaling AWS Cloud Kata for Start-Ups and Developers
  49. 49. Fandora Shop Revenue S3  Usage  (  G B  ) CloudFront  Usage  (  100   G B  ) 1-­‐Apr 1-­‐May 1-­‐Jun AWS Cloud Kata for Start-Ups and Developers 1-­‐Jul 1-­‐Aug
  50. 50. Art Your Life Fandora Shop 不只是販售商品 而是與 不同和色彩繽紛的生活態度 http://shop.fandora.tw kevin@labin.cc AWS Cloud Kata for Start-Ups and Developers

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