Keynote at the AWS Tech Summit in Berlin, May 2011

1. State of the Cloud AWS Technical Summit, Berlin Dr. Werner Vogels, CTO Amazon.com

3. Amazon’s Three Businesses Consumer (Retail)Business SellerBusiness IT Infrastructure Business Tens of millions of active customer accounts Eight countries: US, UK, Germany, Japan, France, Canada, China, Italy Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network Cloud computing infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers in over 190 countries

4. Our Mission Enable businesses and developers to use web services (what people now call “the Cloud”) to build scalable, sophisticated applications

5. AWS Pace of Innovation is Intense » Amazon Simple Notification Service » RDS Multi-Availability Zone Support » S3 Reduced Redundancy Storage » New Locations and Features for CloudFront » S3 Bucket Policies » Cluster Instances for EC2 » EC2 Reserved Instances » New SimpleDB Features » IBM on EC2 » Windows Server 2008 on EC2 » Amazon RDS » Amazon Virtual Private Cloud » Amazon Elastic MapReduce » EBS Shared Snapshots » Monitoring, Auto Scaling & Elastic Load Balancing for EC2 » AWS Import/Export » Premium Support » Amazon CloudFront » EC2 Elastic IP addresses & Availability Zones » Windows Server, MySQL, Oracle, & JBoss on EC2 » Lower Data Transfer Costs » Amazon EC2 » Amazon S3 » Developer Portal & Forums » Amazon Linux AMI » Oracle on EC2 » New EC2 Features » SUSE Linux on EC2 2005 2010 2006 2007 2008 2009 » Micro Instances » Lower Pricing for EC2 High Mem Instances » Identity & Access Management » AWS Services in N. California » AWS Multi-Factor Authentication » AWS Management Console » AWS Economics Center » AWS in Education » AWS Security Center » SAS70 Type II Audit » More services in EU » Lower EC2 Pricing » Lower S3 Pricing » Lower pricing for Outbound Data Transfer » AWS Solution Provider Program » Amazon SimpleDB » Amazon Flexible Payments Service » S3 in Europe » EC2 new instance types » AWS Start-Up Challenge » AWS Services in Singapore » RDS Reserved Database Instances » RDS Read Replicas & Lower Pricing » Lower Outbound Transfer Pricing » Data Transfer Usage Tiers » Consolidated Billing for AWS » Amazon S3 Versioning Feature » EC2 High Memory Instances » Public Data Sets » Elastic Block Store » EC2 SLA » EC2 in EU » S3 Tiered Pricing » Amazon SQS » Amazon Mechanical Turk

6. CloudFront Pace of Innovation » Price Drop » HTTPS Support » Lower 1-Hour TTLs » Access Logs for Streaming » New York City Edge Location » Access Logging Capability » CloudFront Management Console » Custom Origins » Service Level Agreement » Jacksonville Edge Location » Route 53 Public Beta » Private Content » Streaming Video on Demand » CloudFront Public Beta Q4 2008 Q1 2009 Q2 2009 Q1 2011 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 » New Lower Pricing Tiers » Paris Edge Location » (IAM) Identity & Access Management » Singapore Edge Location » Private Streaming » Enhanced CloudFront Logs » Default Root Object » Invalidation

7. The Platform is Expanding Your Application Libraries & SDKs .NET, Java, PHP, etc. IDE Plug-Ins AWS for Eclipse Deployment & Automation AWS Elastic Beanstalk AWS CloudFormation Web Interface Management Console Identity & BillingAWS IAM Consolidated Billing Monitoring Amazon CloudWatch Auto Scale Network ＆ Routing Amazon VPCAmazon Elastic LB Amazon Route 53 Content Delivery Amazon CloudFront Email Amazon SES Payments DevPay Amazon FPS Parallel Processing Elastic MapReduce Messaging Amazon SNS AmazonSQS Workforce Amazon Mechanical Turk Compute Amazon EC2 Storage Amazon S3 Amazon EBS Database Amazon RDS Amazon SimpleDB AWS Global Physical Infrastructure (Geographical Regions, Availability Zones, Points of Presence)

8. Customers in 190 Countries

9. Growing Partner Ecosystem

10. AWS Global Reach AWS Regions US East (Northern Virginia) US West (Northern California) Europe (Dublin) Asia Pacific (Singapore) Asia Pacific (Tokyo) New! Amazon Edge Locations (CloudFront & Route 53) Ashburn, VA Dallas, TX Jacksonville, FL Los Angeles, CA Miami, FL Newark, NJ New York, NYPalo Alto, CA Seattle, WASt. Louis, MO Hong Kong Tokyo Singapore Amsterdam Dublin Frankfurt London Paris

11. Amazon S3 Growth 262 Billion Peak Requests: 200,000+per second 102 Billion 40 Billion 14 Billion 2.9 Billion Total Number of Objects Stored in Amazon S3

12. Each day AWS adds the equivalent server capacity to power Amazon when it was a global, $2.76B enterprise(circa 2000)

13. The Key to Success? Listening to Our Customers

14. You Asked For… Expanded Global Footprint Singapore Region Tokyo Region (March 2, 2011) New POPs for CloudFront & Route53 (New York, Paris, Singapore, Tokyo, Jacksonville) Lower Prices & New Pricing Features Lower Outbound Data Transfer Prices Consolidated Billing Combined Data Transfer Prices Lower Prices for S3 and Reduced Redundancy Storage (lower price/less durability) Lower Prices on Gold & Silver Support

15. You Asked For… Make it Easier to Use More Services Available in AWS Console CloudFormation New SDKs: Java, PHP, Android Elastic Beanstalk Improved Support Offering Bronze & Platinum New Instance Types Extra Large High Memory Cluster Compute & GPUs Micro

16. You Asked For… Expand Platform Out & Up VM Import Route53 S3 Large Object Support & Versioning CloudFront SLA, Custom Origin & HTTPS Support RDS Multi-AZ Deployments, Read Replicas, & RIs Simple Email Service Security Features & Compliance: AWS Identity and Access Management (IAM), PCI Compliance, ISO 27001 Free Monitoring of EC2 Instances And More…

17. Some Big Priorities for 2011 Add more geographies Make it easier to build and manage applications on AWS Release new database offerings Broaden support offerings Add billing, user management, and identity features

18. AWS Management Console Developer Tools & SDKs

19. AWS CloudFormation AWS CloudFormation enables system administrators and developers to create repeatable AWS infrastructure deployments (Stacks) using customizable architecture templates. AWS CloudFormation JSON Template Define a JSON template Create an AWS stack (Console, CLI, API) CloudFormation Stack

21. AWS Services Supported Amazon EC2 Amazon EBS Elastic Load Balancer Elastic IPs EC2 Security Groups Auto-scaling Groups Triggers CloudWatch Alarms Amazon RDS AWS Elastic Beanstalk Amazon SimpleDB Amazon SQS Amazon SNS Topics Subscriptions

23. What is Elastic Beanstalk? An even easier way for developers to quickly deploy and manage applications in the AWS cloud. Upload and launch applications to AWS in minutes. Retain control over the underlying infrastructure.

24. Who Should Use Elastic Beanstalk? Java developers with web applications targeting the Apache Tomcat software stack Elastic Beanstalk is designed so that it can be extended to support multiple development stacks and programming languages in the future.

28. Launch New Environment Details

29. Launch New Environment Configuration

30. Console for Elastic Beanstalk Application All Versions Environment and Running Version Edit Configuration

31. Elastic Beanstalk Under-the-Hood Elastic Beanstalk Application http://myapp-staging.elasticbeanstalk.com/ Version Environment Elastic Load Balancer Auto Scaling EC2 Instances EC2 Instances EC2 Instances Version Version Apache Elastic Beanstalk Host Manager Tomcat Your Running Application Amazon Linux AMI

32. What Does Elastic Beanstalk Cost? No additional charge. Pay only for the AWS resources used.

33. Read Replicas Multi-AZ Deployments Highly Available, Durable, & Scalable MySQL Deployments

37. Planned (instance scaling, patching)1 minute average failover time

39. Not intended as a fault tolerance substitute for Multi-AZ Unlike Multi-AZ, uses native, asynchronous MySQL replication and replica can lag source Read Replica can use Multi-AZ deployment as source

41. Secure by default

43. Fine-grained permissions

46. NIST Moderate ATO expected shortly

47. FedRAMPISO-27001 Certification PCI Level 1 Service Provider Customers have deployed various compliant applications such as HIPAA (healthcare)

48. SAS70 Type II Based on the Control Objectives for Information and related Technology (COBIT),which is a set of established best practices (transitioning to ISO 27001 for 2011 audits) Covers Access (Security), Change Management and Operations of Amazon EC2 and Amazon S3 Audit conducted by an independent accounting firm (E&Y) on a recurring basis

49. SAS70 Type II – Control Objectives Control Objective 1: Security Organization Control Objective 2: Amazon Employee Lifecycle Control Objective 3: Logical Security Control Objective 4: Secure Data Handling Control Objective 5: Physical Security Control Objective 6: Environmental Safeguards Control Objective 7: Change Management Control Objective 8: Data Integrity, Availability and Redundancy Control Objective 9: Incident Handling

50. Amazon VPC Customer’s isolated AWS resources Subnets Router VPN Gateway AmazonWeb Services Cloud Secure VPN Connection over the Internet Customer’sNetwork

51. Current VPC

52. NewVPC

55. Support for all protocols

56. Change security group membership on running instances

58. Inbound and outbound filtering rules are supported

59. All protocols are supported