Lessons learned before AWS - AWS Startup Tour - SV - 2010 - Dr. Werner Vogels

Lesson learned before AWS
Dr. Werner Vogels

Amazon’s Three Businesses
Consumer (Retail)Business
SellerBusiness
Developers &IT Professionals
Tens of millions of active customer accounts
Seven countries: US, UK, Germany, Japan, France, Canada, China
Sell on Amazon websites
Use Amazon technology for your own retail website
Leverage Amazon’s massive fulfillment center network
On-demand infrastructure for hosting web-scale solutions
Hundreds of thousands of registered customers

Amazon Web Services (AWS)
Your Custom Applications and Services
Infrastructure
as a Service
Monitoring
Amazon CloudWatch
Management
AWS Management Console
Tools
AWS Toolkit for Eclipse
Isolated Networks
Amazon Virtual Private Cloud
Content Delivery
Amazon CloudFront
Messaging
Amazon Simple Queue Service (SQS)
Amazon Simple Notification Service (SNS)
Payments
Amazon Flexible Payments Service (FPS)
On-Demand Workforce
Amazon Mechanical Turk
Parallel Processing
Amazon Elastic MapReduce
Compute
Amazon Elastic Compute Cloud (EC2)
Elastic Load Balancing
Auto Scaling
Storage
Amazon Simple Storage Service (S3)
AWS Import/Export
Database
Amazon SimpleDB
Amazon Relational Database Service (RDS)

Billions of Objects in Amazon S3

Development & Test
Backup
Web Site Hosting
Disaster Recovery
Load Testing
Application Hosting
Marketing Campaigns
Content Delivery
Collaborations
Media Distribution
Software Distribution
HPC
Batch Data Processing
Large Scale Analysis

a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers.
Gartner 2008
Cloud Computing Defined
- On demand
- Pay as You Go

Key benefits to running in the AWS Cloud
Lowers Cost
Eliminates Capital Investment
Reduces Operational Costs
Increases Agility
Reduce Time to Market
Removes contraints
Foundation for21st Century Architectures
Removes the “Heavy Lifting”
Leverages Scalability, Reliability and Security

Lesson 1: Build Tools not Frameworks

Lesson 2: Acquire and Release in Minutes

COMPUTE
Amazon EC2
The Elastic
Compute Cloud

Lesson 3: Design for Automation

Do not automate Human Interfaces
Do not automate Delete

Lesson 4: Decompose into simplest form

One Size Fits All – Ordering Pipeline

STORAGE
Amazon
S3
Amazon SimpleDB
Amazon EBS
Amazon
RDS

Lesson 5: Break Transparency

PerformanceFailuresJurisdictions

Lesson 6: Evolution not Revolution

Amazon Virtual Private Cloud (VPC)
Seamlessly Extending Your Datacenter
Your existing infrastructure
Amazon VPC

Customer’s isolated AWS resources
Subnets
Router
VPN Gateway
AmazonWeb Services
Cloud
Secure VPN Connection over the Internet
Customer’sNetwork

Lesson 7: Design with Security in Mind

{ "Version": "2008-10-17",
"Id": "Queue1_Policy_UUID",
"Statement": {
"Sid":"Queue1_AnonymousAccess_ReceiveMessage_TimeLimit",
"Effect": "Allow",
"Principal": { "AWS": "*" },
"Action": "SQS:ReceiveMessage",
"Resource": "/987654321098/queue1",
"Condition" : {
"DateGreaterThan" : { "AWS:CurrentTime":"2009-01-31T12:00Z" },
"DateLessThan" : { "AWS:CurrentTime":"2009-01-31T15:00Z" }
}
}
}

Lesson 7: let youR customer benefit

Lesson 7: Don’t do it aloneLesson 7.5: Build Platforms

MMO iPhone App

Last Legion Games - cloudMMO

Customer’s isolated AWS resources
Subnets
Router
VPN Gateway
AmazonWeb Services
Cloud
Secure VPN Connection over the Internet
Customer’sNetwork

Lesson 8: Innovate for your customers

Innovation on Cloud Pricing Models
ON-Demand instances
Reserved instances
Spot instances

No Capital Investment
Reduced Operation Cost
Fast Time to Market
Highly Scalable
No “Heavy Lifting” required

Highly Scalable
Flexible
Strict Cost Control

Fast Time to Market
Unconstraint Innovation
Highly Scalable
Fast Local Performance
Lowering Cost

Ultra-Reliable
Highly Scalable
Time-to-Market
Enabling Innovation
Lowering Cost

Reliablity
Highly Scalable
Simplicity
21st Century Thinking

Continued focus on operational excellence
Continued focus on security features and relevant industry certifications
SAS-70 Type II, ISO 27,001
New billing, user, and identity features
Continued global geographic expansion + localization
Continued tool development
Training and certification programs
Additional services that make it even easier for folks to run their infrastructure on us

Recent Product Progress
New Features: EC2 Example
Elastic IP Addresses
Availability Zones
High Memory & CPU-Intensive Instances
Elastic Block Store (EBS)
Windows Server support
SQL Server support
EC2 GA with a 99.95% SLA
EC2 Reserved Instances
Amazon CloudWatch (Monitoring)
EC2 Elastic Load Balancing
EC2 Auto-Scaling
Amazon Virtual Private Cloud
New Services + Geographies
Amazon CloudFront (Globally)
Amazon Elastic MapReduce
Amazon Relational Database Service
AWS Import/Export
AWS in Europe, US West
New Tools and Programs
Premium Developer Support
AWS Management Console
AWS Toolkit for Eclipse
Service Health Dashboard

http://aws.amazon.com
werner@amazon.com
@werner

Lessons learned before AWS - AWS Startup Tour - SV - 2010 - Dr. Werner Vogels

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