2016 AWS Media & Entertainment Cloud Symposium - New York, NY: May 18, 2016

© 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
May 10, 2016
AWS Media & Entertainment
Symposium-New York

Welcome
CONTENT PRODUCTION
9:15-9:45 am Digital Media Ingest and Storage Options on AWS
9:45-10:15 am AWS Cloud controls for securely storing your digital content and running media workloads
10:15-10:30 am Break
10:30-11:15 am How Wazee Digital and Amazon S3 Enable Bloomberg’s Customers with Global Access to
Business and Financial Content
11:15-12:00 pm Cost Effective Rendering in the Cloud with Spot Instances
12:00-1:00 pm Lunch
CONTENT DISTRIBUTION AND MEDIA SUPPLY CHAIN
1:00-2:00 pm “All In”: Cloud Transformation of the Media Industry
2:00-2:45 pm Fox Networks’ End-to-end Video Supply Chain in the Cloud
2:45-3:30 pmL Leveraging Cloud to Reshape the Broadcast Supply Chain: Sony Ci Media Cloud Platform and
Public Media Management
3:30-3:45 pm Break
CONTENT PUBLISHING AND MONETIZATION
3:45-4:30 pm Cloud-enabled Innovation at Dow Jones
4:30-5:15 pm Content Monetization in the AWS Cloud
5:15-5:30 pm Wrap Up and Networking Reception

Industry Business and Technology Challenges
Cost Pressures
Data center investment,
management; cost alignment
Content Growth
More content, mediums (VR),
higher quality (4K, HDR…) leads
to more storage & compute needs
Peak Demand
Servicing unpredictable demand =
overprovisioning
and idle capacity
Competitive Pressures
Changing consumption patterns
(cord cutting, unbundling); nimble
competitors
Global Market
Competition for customers
across channels and GEOs
Core Competency
Resources deployed on
datacenters vs. core biz

Cloud Benefits and Outcomes
Benefit from massive
Economies of scale
AWS helps you adapt your media
storage and compute needs
Stop guessing capacity
Handle unpredictable & bursty
media needs
Trade capital expense for
variable expense
Pay for media you store and
process, as you go
Go global in minutes
Global availability instantly, with
no commit
Stop spending money on running &
maintaining data centers
Focus your resources on your media needs
Increase speed and agility
Shorten time-to-market, test out
new approaches

Innovating on Behalf of Customers
Building and managing cloud since 2006
70+ services to support any cloud workload
History of rapid, customer-driven releases
12 regions, 32 availability zones, 55 edge locations
51 proactive price reductions to date
Thousands of partners; 2,100+ Marketplace products
Experience
Service Breadth & Depth
Pace of Innovation
Global Footprint
Pricing Philosophy
Ecosystem

Global Footprint
AWS is available today in the U.S., Brazil, Europe, Japan,
Singapore, Australia, and China. Additional regions in India, Korea,
the UK, and Ohio are expected to come online over the next 12 –
18 months.
Over 1 million active customers across
190 countries
2,000 government agencies
5,000 educational institutions
12 regions
32 availability zones
54 edge locations
Region
Edge Location

ENTERPRISE
APPS
DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS
Data
Warehousing
Hadoop/
Spark
Streaming Data
Collection
Machine
Learning
Elastic
Search
Virtual
Desktops
Sharing &
Collaboration
Corporate
Email
Backup
Queuing &
Notifications
Workflow
Search
Email
Transcoding
One-click App
Deployment
Identity
Sync
Single Integrated
Console
Push
Notifications
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource
Templates
TECHNICAL &
BUSINESS
SUPPORT
Account
Management
Support
Professional
Services
Training &
Certification
Security
& Pricing
Reports
Partner
Ecosystem
Solutions
Architects
MARKETPLACE
Business
Apps
Business
Intelligence Databases
DevOps
Tools NetworkingSecurity Storage
Regions
Availability
Zones
Points of
Presence
INFRASTRUCTURE
CORE SERVICES
Compute
VMs, Auto-scaling,
& Load Balancing
Storage
Object, Blocks,
Archival, Import/Export
Databases
Relational, NoSQL,
Caching, Migration
Networking
VPC, DX, DNSCDN
Access
Control
Identity
Management
Key
Management
& Storage
Monitoring
& Logs
Assessment
and reporting
Resource &
Usage Auditing
SECURITY & COMPLIANCE
Configuration
Compliance
Web application
firewall
HYBRID
ARCHITECTURE
Data Backups
Integrated
App
Deployments
Direct
Connect
Identity
Federation
Integrated
Resource
Management
Integrated
Networking
API
Gateway
IoT
Rules
Engine
Device
Shadows
Device
SDKs
Registry
Device
Gateway
Streaming Data
Analysis
Business
Intelligence
Mobile
Analytics

AWS Cloud Services Highlights
Amazon
STORAGE
Amazon
DELIVERY
Amazon
COMPUTE
Amazon
PROCESSING
Amazon
INGEST
CloudFront – Global Content Delivery Network with
Analytics and customization at the edge
S3 and Glacier – durable, scalable and secure solu.ons for
on-line and archival content storage
Elastic Transcoder; Elemental Technologies – Scalable
and cost effective video processing and transcoding
EC2 – Resizable general purpose compute capacity featuring
instance types optimized for processing video, analytics
Direct Connect; Snowball; S3 Transfer Accelerator –
Upload options for content and files of all sizes

Elemental Product Portfolio
Elemental
SERVER
Elemental
LIVE
Elemental
CONDUCTOR
Elemental
DELTA
Elemental
CLOUD
Real-time video & audio encoding
Faster than real-time video processing for file-
based workflows
Video delivery origin for monetization, packaging, DRM,
and distribution.
Unified management & orchestration
Platform for managing & deploying workflows in AWS

AWS Digital Media Customers
NASA/JPL

WHO WE OBSESS OVER: SOME OF ELEMENTAL’S 850+ CUSTOMERS
Pay TV Operators Content Owners Broadcast / Sports Corp/Edu/Gov’t
12

AWS Partner Ecosystem
INGEST STORE MANAGE SECUREPROCESS
CREATE
MONETIZE
INTEGRATEDELIVER
SaaS BYOLPaaS

Media Software on AWS Marketplace
•  Launch Software on AWS
with 1-Click
•  Pay-by-the-hour, monthly, or annual
•  Single invoice for AWS usage and ISV
software
•  Free Trials

Key Media Workloads Migrating to Cloud
v
Acquisition
DAM & Archive
Media Supply Chain
Publishing
Playout & Distribution
Analytics
OTT
VFX & NLE

Dive Deeper at:
aws.amazon.com/digital-media

Content Production
v
Acquisition
DAM & Archive
Media Supply Chain
Publishing
Analytics
OTT
VFX & NLE

Digital Media Ingest and Storage
Options on AWS
Erik Durand
Amazon Web Services

Content has Gravity and is getting heavier …
…it’s easier to move processing to the content
Partner
4k/8k
Content

Where is the problem?
More Bandwidth
$$$$$
More Powerful
Compute
$$$$$
Way more Storage
$$$$$
Some Progress
(ABR, HEVC, VP10)

Where is the sliding scale on my Infrastructure?

Amazon EFS
File
Amazon EBS
Amazon EC2
Instance Store
Block
Amazon S3 Amazon Glacier
Object
Data Transfer
AWS Direct
Connect
AWS
Snowball
ISV Connectors Amazon Kinesis
Firehose
S3 Transfer
Acceleration
Storage
Gateway
AWS Storage is a platform

A Concept - the Content Lake
Inspired from Data Lake (Coined by James Dixon in 2010)
A single store of all of digital content that you create and
acquire in any form or factor
Don’t assume any resolutions/formats (for now or future)
It is up to the consumer (application consuming the content) to use the
appropriate infrastructure for processing

Amazon S3 : the Content Lake
Durable, cost-effective and fast
Highly scalable front-end
•  Multi-part uploads (parallel writes)
•  Range-gets (parallel reads)
No need for capacity planning or
provisioning
Use Amazon S3 with on-premises
storage in a hybrid model
Secure

S3 scalability: buckets and objects

1 PB raw storage
800 TB usable storage
600 TB allocated storage
400 TB application data
S3 capacity pricing—pay only for what you use
AWS Cloud
Storage

Object Storage Options
S3 Standard S3 Standard - Infrequent
Access
Amazon Glacier
Active data Archive dataInfrequently accessed data

-  Transition Standard to Standard-IA
-  Transition Standard-IA to Amazon Glacier
-  Expiration lifecycle policy
-  Versioning support
-  Prefix support
Data Lifecycle Management
T T+3 days T+5 days T+ 15 days T + 25 days T + 30 days T + 60 days T + 90 days T + 150 days T + 250 days T + 365 days
Data access frequency over time

Securing your data on AWS
AWS alignment with the latest MPAA cloud based
application guidelines for content security – August 2015
• VPC private endpoint for Amazon S3 – enables a true
private workflow capability
• Encryption & key management capabilities
• Amazon Glacier Vault for high-value media/originals

Save money on storage
58% saving over S3 Standard
44% saving over S3 Standard-IA
* Assumes the highest public pricing tier

Hydrating the Content Lake
Amazon S3 Amazon S3
(mulJ-part Upload)
Direct Connect
N x 1G | 10G
Massively Scalable Front-end
S3 Transfer
AcceleraJon AWS Snowball
Storage Gateway

Avere - Demonstrated M&E Success
Who uses Avere? Movie studios for the top-20 blockbusters
of 2015 for special effects
Customer Challenges
•  Scale rendering and transcoding performance
•  Cost, space & power
•  Managing storage silos
•  High latency of data access over WAN
•  Add compute resources at peak times
•  Need for 2-3 months, no long-term commitment
•  Do NOT want to rewrite applications
Avere Benefits
•  Hot data stored on RAM & SSD within FXT cache
•  Bulk of data can remain on-prem or on inexpensive
S3
•  Caching of remote data eliminates WAN latency
•  Clustering provides scalable NAS performance
•  Hybrid model - FXT filer on-prem and/or vFXT on EC2
•  Pay only for what is used

Optimizing Data Transfer Method #1:
The Highway

What is AWS Snowball? Petabyte-scale data transport
E-ink shipping
label
Ruggedized case
“8.5G impact”
All data encrypted
end-to-end
Rain- and dust-
resistant
Tamper-resistant
case and
electronics
80 TB
10 GE network

Use cases: AWS Import/Export Snowball
Cloud
Migration
Disaster
Recovery
Data Center
Decommission
Content
Distribution

How fast is Snowball?
•  Less than 1 day to transfer 250 TB via 5x10 G connections
with 5 Snowballs’ less than 1 week including shipping
•  Number of days to transfer 250 TB via the Internet at
typical utilizationsInternet Connection Speed
Utilization 1Gbps 500Mbps 300Mbps 150Mbps
25% 95 190 316 632
50% 47 95 158 316
75% 32 63 105 211

Optimizing Data Transfer Method #2:
The Internet

Complicated
Setup and Management
Hard to Optimize
Performance
Expensive
Optimizing Internet Performance Is Hard
Prioprietary

Introducing Amazon S3 transfer acceleration
S3 Bucket
AWS Edge
Location
Uploader
Optimized
Throughput!
Typically 50%–400% faster
Change your endpoint, not your code
54 global edge locations
No firewall exceptions
No client software required

Rio De
Janeiro
Warsaw New York Atlanta Madrid Virginia Melbourne Paris Los Angeles Seattle Tokyo Singapore
Time[hrs]
500 GB upload from these edge locations to a bucket in Singapore
Public Internet
How fast is S3 transfer acceleration?
S3 Transfer Acceleration

We have customers uploading large files from all over
the world.
We’ve seen performance improvements in excess of
500% in some cases.
- Emery Wells, Cofounder/CTO
”
“
Use case: media uploads

Regional Lakes…
AWS is available today in the U.S., Brazil, Europe, Japan,
Singapore, Australia, and China. Additional regions in India, Korea,
the UK, and Ohio are expected to come online over the next 12 –
18 months.
Over 1 million active customers across
190 countries
2,000 government agencies
5,000 educational institutions
12 regions
32 availability zones
54 edge locations
Region
Edge Location

Source
(Virginia)
Destination
(Oregon)
•  Only replicates new PUTs. Once
S3 is configured, all new uploads
into a source bucket will be
replicated
•  Entire bucket or prefix based
•  1:1 replication between any 2
regions
Use cases
Compliance - store data hundreds of miles apart
Lower latency - distribute data to remote customers/partners)
S3 cross-region replication
Automated, fast, and reliable asynchronous replication of data across AWS regions

Amazon S3
Amazon S3 (range-gets)
Direct Connect
N x 1G | 10G
Massively Scalable S3 Front-end
EBS
Instance
Store
c
Massively Scalable
Compute on AWS Cloud
On-Prem Apps
Consuming the Content Lake

Media Workloads (redefined)
EBS
Instance
Store
Amazon EBS/EFS/EC2 Instance Store
Process
Partner/Aﬃliate/
Service Provider
User Delivery/Consump.on VFX/Produc.on
On-Prem Apps
Archive
Amazon Glacier (Life Cycle Policies)
c
c
Direct Connect
Content Access Transfer
Disposable Infrastructure
Auto-scaling
Workload specific
Amazon S3
EFS

Q&A
Learn more at: http://aws.amazon.com/s3/
http://aws.amazon.com/glacier/
http://aws.amazon.com/importexport/
eddurand@amazon.com

Securely storing your digital content and running media workloads
Konstantin Wilms – Specialist Solutions Architect
Amazon Web Services
AWS Cloud Controls

Who is attacking and why?
Cyber Criminal
Hacktivist
Advanced
Persistent
Threat (APT)
Deface & Destroy
Manipulate
Highly Targeted

Associated Press – Hacked Twitter Account
•  Internal password phishing
•  1% drop in S&P 500
•  $136 Bn market drop
•  US Treasury bond yield drop
•  $ weakens against ¥

TV5Monde Outage
•  State sponsored phishing attack
•  11 TV channels off air for 3 hours
•  Website & Facebook page defaced
•  Email server taken offline

Attack types against media vs other industries
Higher than Average
•  DDOS
•  Brute Force
•  Application Attacks
Lower than Average
•  Part of a botnet
•  Scanning
•  Recon

Content
Production
Content
Distribution
Processing &
Management
Content
Storage
§  Modelling
§  Rendering
§  Video editing
§  Post production
§  Broadcast signal
acquisition
§  Digital dailies/
approvals
§  B2C streaming of
live and VOD
content
§  B2B distribution
§  Video advertising
insertion
§  High speed ingest
§  Library storage and
archiving
§  Tier management
§  Content/asset
management
§  En/Transcode
§  Packaging
§  Encryption,
watermarking
§  Digital Rights
Management
§  Workflow, job
scheduling,
automation
Content
Consumption
§  Analytics,
reporting, log
analysis
§  Real-time
monitoring
§  Content discovery
§  Content
recommendation
engine
Studio
Post House + Other Service Providers
Affiliates + Broadcasters + Distributors
Digital Media Workloads

Content
Production
Content
Distribution
Processing &
Management
Content
Storage
Content
Consumption
Shared IT Services
NetworkSecurity OperationsInfrastructure
Partner Solutions
Storage | S3, Glacier, EBS, Instance Store, EFS
Processing | EC2, Database (RDS/DynamoDB), EMR, ECS, Lambda, SNS, SQS, SWF
Network | VPC, VPN, Direct Connect
Access | IAM, AWS Config, CloudTrail, CloudWatch
…from the Lens of a Security Architect

A Layered Security Approach
Security of the Cloud
Security on the Cloud
Cloud Security
Organization
&
Management
Operations Data Security
Application Security
Development
Lifecycle
Authentication &
Access
Secure Coding &
Vulnerability
Management
Digital Security
Content
Management
Content Transfer

Facili.es
Physical security
Physical infrastructure
Network infrastructure
Virtualiza.on infrastructure
§  Certifications
§  MPAA best practices alignment
https://aws.amazon.com/compliance/mpaa/
Security of the Cloud

What’s in scope for MPAA (BP) Alignment?
…the entire AWS Services stack

MPAA
Guidelines
MPAA
Alignment
MPAA Best Practice Alignment
SOCISO
27001
PCI DSS
Level1
FEDRAMP
}

Media Workflow Security
Content
Production
Processing &
Management
Content
Storage
§  Modelling
§  Rendering
§  Video editing
§  Post production
§  Broadcast signal
acquisition
§  Digital dailies/
approvals
§  High speed ingest
§  Library storage and
archiving
§  Tier management
§  Content/asset
management
§  En/Transcode
§  Packaging
§  Encryption,
watermarking
§  Digital Rights
Management
§  Workflow, job
scheduling,
automation

Security of Media Workflows in the Cloud
•  Highly Valued Pre-Released Assets
•  Secure Transfer (physical in many cases)
•  Encryption & Key Management
•  Access Control
•  Deletion Protection
•  Isolated from public access (internet)
•  Logging and Monitoring
•  Content location
•  Patriot Act/PRISM

12 Regions
30 Availability Zones
54 Edge locations
Where is my Content?

Media Workflow Migration to AWS
corporate data center
AWS cloud
users
Content
Servers
disk
tape storage
Amazon S3
Amazon Glacier
Content
Encrypted at Rest
Encrypted in Transit
Using my Keys
Over Private Connection
Access Policies
Protection
Processing
Layer
Amazon EBS

MFA,
Users,
Groups,
Roles
Linked
Accounts,
Alerts
Resource
Separation
Log &
Audit
CloudFormation
Infrastructure

Key & Secret Storage
Amazon S3 AWS KMSRequest
Managed
Policy
Keys managed centrally in Amazon KMS with permissions and auditing of usage
Additional Options such as AWS CloudHSM, Hashicorp Vault & others

Application Level Security
Development
Lifecycle
Authentication &
Access
Secure Coding &
Vulnerability
Management
AWS Conﬁg
AWS IAM
AWS CloudTrail
AWS Inspector 

Application Security

Encryption & Security Options
users
Content
Servers
disk
tape storage
Processing
Layer
Amazon S3
Amazon EBS
Amazon Glacier
KMS/
HSM
Client side  
encryption
role
IAM
role
AWS Import/Export 
Snowball
AWS cloud
Encrypted 
Content

Private Hybrid Model - Non Internet Facing
users
Content
Servers
disk
tape storage
Processing
Layer
Amazon S3
Amazon EBS
Amazon Glacier
KMS/
HSM
Client side  
encryption
role
IAM
Encrypted 
Content
role
Direct Connect
S3VPCEndpoint
AWS cloud

Key Management Service
Provide CPK for S3
encryption at rest
EC2, ETS can request
the data-key on behalf
of customer
Store and deliver object
specific keys in Dynamo
S3 Ingest
For Source, Renditions, Metadata Sidecar Files
Ingest
AWS Elastic
Beanstalk
Content
Consumption
CloudFront
Distribution
Amazon
DynamoDB
Individual Key Storage
Other Media
processing on EC2
Elastic
Transcoder
Processing
Authentication/
Authorization
Content owner provides
the master key
Sample End to End Media Security Workflow

Storage Security Controls
Amazon Glacier
Vault lock
Permissions
Access Logs
AWS CloudTrail
Versioning
Durability
Amazon S3

Launch a CloudFormation stack
with all the infrastructure
resources for a specific project
Autoscale the stack as
appropriate
AMI
CloudFormation
Launch
Template
CloudFormation
Terminate
Template
Infrastructure Recycling

VPC Flow Logs
Amazon
SNS
CloudWatch
Logs
Private subnet
Value-add Service for
High Valued assets
AWS
Lambda
If SSH REJECT > 10,
then…
Elastic
Network
Interface
Metric ﬁlter
Filter on all
SSH REJECTFlow Log group
CloudWatch
alarm
Source IP

You are making API
calls and accessing
your content ...
On a growing set of
services around the
world accessing your
content
Amazon CloudTrail is
continuously recording
API calls…
And delivering log
files to you…
Elas.c Load
Balancing
Amazon S3 Amazon
Glacier
Amazon
CloudFront
Amazon S3/Amazon
CloudFront/App Logs
Access Logs
Feed Logs in Amazon
Cloudwatch or monitor
patterns on Logs
Act Fast or automate
based on realtime
notifications and alerts
Amazon
Redshift
Amazon
EC2
AWS IAM
Amazon
RDS
Amazon
Elastic
Transcoder
Log, Monitor, Act - Proactively

Content
Distribution
§  B2B distribution
Distribution (B2B) Workflow Security
Content
Delivery

Security of Distribution Workflows
•  Secure Transfer (physical in many cases)
•  Encryption & Key Management
•  Access Control (bucket policies, …)
•  Logging and Monitoring (source, destination)
•  Multiple Accounts (destination consumable media)
•  Consumption Models (Requester Pays)
•  Centralized Logging (security account)

Security of the Distribution (content transfer)
Workflow (B2B)
AWS cloud
Proxy Layer (Optional)
Amazon S3
KMS/
HSM
IAM
role
S3 VPC Endpoint
Vendors / Partners
Internal Users
Affiliates/Distributors
Fine grained temporary access
Temporary Access
Access Logs
Distribution account

CREATE
MONETIZE
INTEGRATEDELIVER
SECURE
Media Security Software on AWS

Comprehensive Cloud Controls for Media
§  AWS CloudTrail, Config & S3 Logs
§  Log-based Alerting (Splunk, AWS Elasticsearch, …)
§  HIDS Solutions (MP, Partners, …)
§  NIMS Solutions (MP, Partners, …)
§  OS Controls (SELinux, …)
§  AWS Inspector (CVE, …)
§  Pre-Authorized Pentesting (Qualys, …)
§  AWS Well Architected Program
§  AWS Security Playbooks
§  Disposable & Burnable Infrastructure
§  Pre-Baked AMIs (Packer)
§  AWS ECS (Docker / Containers)
§  Patch Management (AWS, MP, BYO)

How Wazee Digital and Amazon S3 Enable
Bloomberg’s Customers with Global Access
to Business and Financial Content

About Us
With over 10 million video ﬁles managed, Wazee Digital is the global leader in
content capture, cloud-based video management and monetization services for
sports, media and entertainment companies around the world. !
!
5/18/16 Copyright © 2016, 81

More than 300,000 Global Customers
5/18/16 Copyright © 2016, 82

A Robust and Extensible Platform
5/18/16 Copyright © 2016, 83

Core, Live Event Services and Commerce
5/18/16 Copyright © 2016, 84

Wazee Digital's open supply chain means never compromising on technology choices!
!
Core
5/18/16 Copyright © 2016, 85
Wazee Digital’s services
platform, combined with
our experienced team,
enables managed services
that provide solutions to
current industry challenges
around global content
supply chains and
workﬂows…
REVIEW! MONETIZE! MANAGE!
DISTRIBUTION! ARCHIVE!

Core: Workflow Orchestration, Bloomberg
5/18/16 Copyright © 2016,
Wazee Digital, Inc.
All rights reserved.
86
Overview
Customer since 2014
The Challenge
Provide high velocity ingest,
discovery and delivery service of
images and videos to media
syndication customers worldwide
outside of Bloomberg’s proprietary
terminal interfaces
The Core Solution
Acquire via Amazon S3 discovery
policies with strict SLA expectations
Manage transcode services via
cloud-based services for elasticity
Deliver using a robust, non-
proprietary web interface
Key Points
•  Enables licensing, direct purchase,
subscription, and delivery of photos,
interviews, short form and TV episodic
content
•  Close to a million assets under
management
•  Supports fast ingest services via Amazon
S3 for immediate syndication of news
content

Live Event Services
The sports industry generates the
world’s most compelling moments
every day to global audiences. These
moments are witnessed by millions
of viewers on a grand scale across
broadcast and digital mediums
alike. These moments live forever,
offering a unique value to sports
properties and their rights-
holders. From ingesting and tagging
content; to locating and distributing
highlights with ease, our clients look
to us to amplify and monetize every
moment of their content.
5/18/16 Copyright © 2016, 87

Sports News Studio Brands
Commerce Customers
Wazee Digital represents the
rights of more than 400 media
partners (aka Contributors)
Sports, News, Studio, Major
Brands and Independent
categories…
5/18/16 Copyright © 2016, 88

The Bloomberg Content Service
is a leading provider of global
business and finance news,
photos, video and data for more
than 1,600 media outlets in 126
countries. 2,400
news professionals in 152
bureaus in 72 countries
Who
we are
Clients include:

All Platforms.
Everywhere.
Most Innovative
Publisher of
the Year 2014
TELEVISION
330M+ households worldwide
70M+ US households
DIGITAL
20.5M unique
visitors
BLOOMBERG
PROFESSION
AL SERVICE
325K+ subscribers
in 174 countries
MOBILE
18.6M users
RADIO
27MM+ Listeners
Stations in NY, SF,
Boston and Sirius/
XM nationwide
Print
1.3M+ circulation
Bloomberg
Businessweek,
Bloomberg Markets
& Bloomberg
Pursuits

Flexible Models
Bloomberg Content Service licenses News,
Photos, Video, Linear TV, Data, and Bloomberg
Terminal to partners through:
•  Subscriptions
•  Partnerships
•  Royalty arrangements

Rights Clearance & Ops Workflows
•  100% Owned Content Ownership
•  Standard Tagging
•  Extensible Video Formats
•  Multiproduct Integration

Media Source: Bloomberg’s Visual Media Portal

Why Bloomberg Chose Wazee Digital
Bloomberg Needs
•  Opportunity in footage licensing
•  Risk in existing photo portal/archive
•  One partner to deal with the storage,
transformation and delivery of assets
•  White-label portal solution
Wazee Capabilities
•  Core technology in place for its own
licensing business
•  Video-native company with scale
•  Experience with white-label portal
solutions for premium brands
•  Focused on custom needs

Wazee Core Benefits
•  Critical points of integration with AWS allowing for
seamless workflow
•  Additional points of monitoring to limit interruptions in
content flow
•  Normalizing of metadata to work across multi-asset
search on portal
•  Managing subscription rules and users access
AWS Integration
•  Ingest leverages AWS storage, monitors, queues,
transcodes and permissions
•  Limits transfers of large, mezzanine files and keeps
metadata current with origin file
•  Elasticity of AWS enables scale for both short-term
(news) and long-term (archive) needs
•  Avoiding capital investment facilitates workflows beyond
legacy systems
Content Ingest Leveraging Wazee Digital and AWS

Media Source: One Search For All Assets

Challenges and Learnings
•  Demands for a “real-time” news service
•  Archive versus news
•  Integration of latest tech with reliable, and fully
developed legacy systems
•  Unifying metadata and search terms
•  Understanding customer behavior and their needs
•  Managing permission rules
•  Transfer of large files to distant and low-bandwith
markets

What’s Next
•  Content Expansion with other
prominent media brands
•  Video products in other languages
•  Packages of content across assets
•  Improved API access
•  Better integration with our own asset
storage systems
•  Combining Media Source front-end
with Bloomberg’s news portal è

Cost Effective Rendering at Scale
with EC2 Spot
Usman Shakeel | Principal Solutions Architect M&E
Amazon Web Services

Agenda
Cost Effective Rendering at Scale
with EC2 Spot
VFX/Animation Rendering
Computationally intensive Batch Process
Non-deterministic Compute usage patterns
Customer Sizes/Types
Hybrid/All-in Cloud Workflows Architectures
AWS’s Spare Capacity at Scale
Spot Features that make it super easy
Terminations – What is it worth?
Real world examples
Under 2 pennies per core hour
What is the definition of “large” in scale
Is it really cost effective? 13
2

VFX/Animation Rendering - workflow components
CompostingModeling Rendering
Asset Management
Collaboration and Task Management

Challenges in the VFX/Animation Industry
Increasingly Shrinking Budgets
Cap-ex / Op-ex conundrum and flexible hardware needs
Increasingly Global Workflows
Increased Demand for Computation
•  High Resolutions (4K, 8K and beyond)
•  3D Stitching
•  VR, AR Stitching
Project based Infrastructure requirements
•  Budget, Quality, Render Time
A broad and complex Software toolset per project
Security of Crown Jewels

The challenge of making a film

On-premise capacity

On-premise capacity
Rendering in the Cloud

On-premise capacity
Rendering in the Cloud
Cloud provides you the capability to
scale fast and get the outputs faster
Initial project on-boarding
artwork

Rendering Workflow Components
Storage
Render Farm
Pipeline and License
Manager
Graphics Artist
Workstations

Rendering Workflow Components
(move to the cloud)
Storage
Render Farm
Manager
Graphics Artist
Workstations
•  Content has gravity
•  Network Bandwidth
•  Hybrid/All-in Cloud
•  IO Performance
•  Ability to burst at a very
short notice
•  Cost?
•  Performance
•  Security
•  License mobility/Elasticity
•  Dependency Management
(hybrid scenario)
•  Interactivity
•  High Performant
Storage
•  Hardware Support

Rendering in the Cloud - Hydrating the Cloud Renderfarm
S3 as the content repository for your content/data
•  On AWS Marketplace/SaaS
(Aspera, Signiant, File Catalyst, Expedat)
•  S3 Multi-part Upload
•  AWS import/export Snowball
•  S3 Transfer Acceleration NEW !
Direct to Shared File Systems
•  EFS throughput scales linearly to the storage
•  Lustre can hydrate from an S3 bucket
•  Avere can be fronted to S3 or an on-premise NAS
•  AWS Snowball NEW !
AWS Direct Connect
EFS
S3
Multipart
AWS Snowball

Rendering in the Cloud - Shared FS Everywhere (some ideas)
Shared Storage On-prem Storage
AWS Direct Connect
Storage Cache
Amazon S3
Luster on EC2
Avere on EC2
EFS
AWS Direct Connect
Hydrate workers
EC2 Spot
Shared Storage
FXT on-prem

Rendering in the Cloud - Shared FS (Content/Data Share)
Everywhere
Elastic File System (Amazon EFS)
•  Designed to support Peta-Byte scale file systems
•  Throughput scales linearly to storage
•  Same latency spec across each AZ
•  Thousands of concurrent NFS connections
•  Works great for Large I/O sizes
•  Pay for only what you use not what you provision
•  Managed with multi-copy durability Amazon EFS

• BYOL
• SaaS
• AWS Marketplace
• Elastic Licensing models
Thinkbox Deadline 8 Usage Based Licensing
•  Render nodes pull metered licenses from Cloud-based license server
•  Usage is tracked per minute
•  Bulk minutes will be available via Thinkbox’s online store
•  Hosts 3rd party licensing (Nuke, VRay, etc)
Rendering in the Cloud - Licensing at Cloud Scale

AWS M&E Partner Eco-System
CREATE
MONETIZE
INTEGRATEDELIVER
SaaS BYOLPaaS

Rendering in the Cloud - Move the Graphic Artist to the Cloud …
Rendering is going Global
•  NVIDIA GPU based EC2 instances
•  Nice DCV
•  Teradici PCoIP
•  Windows and Linux (VNC+VirtualGL)
3D Modeler
Modeling Dumb Client
Remote Application
running on a G2 instance
G2

Rendering in the Cloud - Managing your “disposable” infrastructure
Launch a CloudFormation stack
with all the infrastructure
resources for a specific project
Autoscale the stack as
appropriate
AMI
CloudFormation
Template
CloudFormation
Terminate
Template

Rendering in the Cloud – Securing the Crown Jewels
•  AWS alignment with the latest MPAA cloud based application
guidelines for content security – August 2015
•  VPC private endpoint for S3 – enables a true private workflow
capability
•  Encryption & key management capabilities
•  Glacier Vault for high-value media/originals

Rendering in the Cloud - A Sample Architecture
(All in Cloud Pipeline)
Shared Storage
Renderfarm
On-Prem Storage
Pipeline and License Manager
3D Modeler
Remote
App Visualization
AWS Direct Connect
Modeling Dumb Client
Storage Cache
Amazon S3
Avere on EC2
Scalable Renderfarm on EC2
Appstream or Teradici running on a G2 instance
Pipeline Manager running on EC2
G2
EC2 SPOT
EFS
Hydrate workers
EC2 Spot

Render Farm
Rendering in the Cloud - A Sample Architecture
(A Hybrid Pipeline)
Shared Storage
Renderfarm
On-Prem Storage
AWS Direct Connect
Storage Cache
Amazon S3
Avere on EC2
Scalable Renderfarm on EC2
EFS
Hydrate workers
EC2 Spot
On-premise
Renderfarm
EC2 SPOT
Cloud renderfarm as an
extension of on-prem renderfarm
FXT on-prem
Manager (also manage
cloud renderfarm)

Lets dig deeper into EC2 Spot
$1 ¢

On-Demand
Pay for compute
capacity by the hour
with no long-term
commitments
For spiky workloads,
or to define needs
AWS EC2 Consumption Models
Reserved
Make a low, one-time
payment and receive
a significant discount
on the hourly charge
For committed
utilization
Spot
Bid for unused
capacity, charged at a
Spot Price which
fluctuates based on
supply and demand
For time-insensitive
or transient
workloads

Spare capacity at scale
AWS has more than a
million active customers
in 190 countries.
Amazon EC2 instance
usage has increased 93%
YoY, comparing Q4 2014
and Q4 2013, not
including Amazon use.

With Spot the rules are simple
Markets where the price of
compute changes based on
supply and demand
You’ll never pay more than your
bid. When the market exceeds
your bid you get 2 minutes to
wrap up your work

Capacity pools
AZ1
AZ2
SYD Total Capacity
T2 C4 M4 I2 R3 D2
Shared
Dedicated
Shared
Dedicated

$0.27 $0.29$0.50
1b 1c1a
8XL
$0.30 $0.16$0.214XL
$0.07 $0.08$0.082XL
$0.05 $0.04$0.04XL
$0.01 $0.04$0.01L
C3
$1.76
On
Demand
$0.88
$0.44
$.22
$0.11
Show me the markets!
Each instance family
Each instance size
Each Availability Zone
In every region
Is a separate Spot Market

50% Bid
75% Bid
You pay the
market
price
Bid Price Vs Market Price
25% Bid
¢

-  ClusterK acquisition!
-  Spot Bid Advisor!
-  Spot ﬂeet!
-  Spot blocks!
What Happened In 2015?

Amazon EC2 Spot – in the wild
1)  We make this easy using the
Spot bid advisor
2)  With deliberate pool
selection and bidding, you
will keep your Spot instance
as long as you need to.
3)  And with new features like
Spot fleet diversified we do
the heavy lifting for you...
¢

Spot Bid Advisor – aws-spot-labs ¢

Spot fleet helps you
Launch Thousands of Spot Instances
with one RequestSpotFleet call.
Get Best Price
Find the lowest priced horsepower that works for you.
or
Get Diversified Resources
Diversify your fleet. Grow your availability.
And
Apply Custom Weighting
Create your own capacity unit based on your application
needs
¢

It is easy!
aws ec2 request-spot-fleet --spot-fleet-request-config file://config.json
{ "IamFleetRole": "arn:aws:iam::781603563322:role/fleet-role", "TargetCapacity": "100",
"SpotPrice": "0.03", "ValidFrom": "2015-09-15T00:56:19Z", "ValidUntil":
"2016-09-14T07:00:00Z", "TerminateInstancesWithExpiration": true, "LaunchSpecifications":
[ { "ImageId": "ami-0d4cfd66", "InstanceType": "c3.large", "WeightedCapacity": 2,
"SubnetId": "subnet-d0dc51fb" }, { "ImageId": "ami-0d4cfd66", "InstanceType": "c3.large",
"WeightedCapacity": 2, "SubnetId": "subnet-64531413" }, { "ImageId": "ami-0d4cfd66",
"InstanceType": "c3.large", "WeightedCapacity": 2, "SubnetId": "subnet-0b1b8052" },
{ "ImageId": "ami-0d4cfd66", "InstanceType": "c3.xlarge", "WeightedCapacity": 4,
"SubnetId": "subnet-d0dc51fb" }, { "ImageId": "ami-0d4cfd66", "InstanceType":
"c3.xlarge", "WeightedCapacity": 4, "SubnetId": "subnet-64531413" }, { "ImageId":
"ami-0d4cfd66", "InstanceType": "c3.xlarge", "WeightedCapacity": 4, "SubnetId":
"subnet-0b1b8052" }, { "ImageId": "ami-0d4cfd66", "InstanceType": "c3.4xlarge",
"WeightedCapacity": 16, "SubnetId": "subnet-d0dc51fb" }, { "ImageId": "ami-0d4cfd66",
"InstanceType": "c3.4xlarge", "WeightedCapacity": 16, "SubnetId": "subnet-64531413" },
{ "ImageId": "ami-0d4cfd66", "InstanceType": "c3.4xlarge", "WeightedCapacity": 16,
"SubnetId": "subnet-0b1b8052" }, { "ImageId": "ami-0d4cfd66", "InstanceType":
"c3.8xlarge", "WeightedCapacity": 32, "SubnetId": "subnet-d0dc51fb" }, { "ImageId":
"ami-0d4cfd66", "InstanceType": "c3.8xlarge", "WeightedCapacity": 32, "SubnetId":
"subnet-64531413" }, { "ImageId": "ami-0d4cfd66", "InstanceType": "c3.8xlarge",
"WeightedCapacity": 32, "SubnetId": "subnet-0b1b8052" }, { "ImageId": "ami-0d4cfd66",
"InstanceType": "c3.2xlarge", "WeightedCapacity": 8, "SubnetId": "subnet-d0dc51fb" },
{ "ImageId": "ami-0d4cfd66", "InstanceType": "c3.2xlarge", "WeightedCapacity": 8,
"SubnetId": "subnet-64531413" }, { "ImageId": "ami-0d4cfd66", "InstanceType":
"c3.2xlarge", "WeightedCapacity": 8, "SubnetId": "subnet-0b1b8052" } ] }
¢

An easy to use interface that
lets you launch spare EC2
instances in seconds
Helps you select and bid on the
EC2 instances that meet your
applications requirements
Simple to use dashboard lets
you modify and manage your
application’s compute capacity
EC2 Spot Console

Spot Fleet – Focus on application needs

Using a single
additional Parameter
Run continuously
for up to 6 hours
Save up to 50% off
On-Demand pricing
EC2 Spot block
$1 ¢

Capitalizing on two minute warning
When the Spot price exceeds
your bid price, the instance will
receive a two-minute warning
Check for the 2 minute spot
instance termination
notification every 5 seconds
leveraging a script invoked at
instance launch

Sample script – two minutes left!
1) Check for 2 minute warning
2) If YES, run shutdown scripts
3) OTHERWISE, do nothing
4) Then sleep for 5 seconds
#!/bin/bash
while true
do
if curl -s http://169.254.169.254/latest/meta-data/
spot/termination-time | grep -q .*T.*Z; then /env/bin/
runterminationscripts.sh;
else
# Spot instance not yet marked for termination.
sleep 5
fi
done

Real-Life Examples…
Cost, Scale & Performance
¢

A Customer Example – Large Scale, Cheap, High Performant
A large scale example for animation rendering on AWS:
•  Hybrid Environment using Avere
•  All in Cloud Rendering using EFS
•  Automated environment leveraging Spot Fleet
•  Launched 40K cores in 20 min at < $0.02/core/hr for the particular rendering workload
Findings:
EFS performance for rendering
Hybrid Rendering Scenarios
http://www.slideshare.net/
AmazonWebServices/
cmp404-cloud-rendering-at-walt-disney-animation-studios

Customer Example - Spot Fleet Deployment
Core Count
./aws_spot_fleet_request -p reinvent --cpu 8 --ram 64 -m 4.7 -c 1500

EFS Performance in a real rendering scenario -
Average Open Latency

EFS Performance in a real rendering scenario -
Average Read Latency
0
100
200
300
400
500
600
700
100 500 800 1200 2400 4000
Time(µs)
Render Processes
Mid-TierA
Mid-TierB
Mid-TierC
Archive
EFS

Customer Example
Rendering in the Cloud vs. On-Premise
!"!!!!
!5,000!!
!10,000!!
!15,000!!
!20,000!!
!25,000!!
!30,000!!
1! 10! 20! 30! 40! 50! 60! 70! 80! 90!
RenderTime(s)
Frame #
EC2/EFS!
On!Prem!
Lower is better

The $9 Billion Experiment
50,000 physical cores to meet the 1500 scientific researchers demand
Over 5 days, less than 1% of instances were terminated, leaving them with a significant margin of safety.
Instead of building a 50,000 core data center they were able to successfully use AWS Spot for 5 days and pay just $45,000
Another customer example - Large Scale, Cheap, High Performant

Parting thoughts
VFX/Animation rendering workloads can be streamlined on the cloud
• Avoid Data/Content movement
• Distribute Single job across multiple nodes
• Manage state often
• Segregate subworkflows (winthin a single pipeline) between incloud and on-premises based on
dependancies
Rendering in the Cloud is possible and can be more performant over
traditional hardware setup
• All-in Cloud vs. Hybrid
• Technical Feature set has come a long way from even a year ago
AWS EC2 has a VERY Large Capacity @ CHEAP
• EC2 Spot (Fleet, Block) and Reserved Instance models

Questions / Comments / Feedback

v
Acquisition
DAM & Archive
Media Supply Chain
Publishing
Analytics
OTT
VFX & NLE
Content Distribution & Media Supply Chain

All In: Cloud Transformation
of the Media Industry
Alex Dunlap – GM, CloudFront, AWS
Keith Wymbs – CMO, Elemental Technologies
May 16, 2016

“Why cloud computing?”
2006

Today, the Benefits Are Very Well Known
?Move from operational
to variable cost
Lower variable cost than most
companies can achieve
No need to
guess capacity
Agility, speed &
innovation
Remove undifferentiated
heavy lifting
Go global
in minutes

Customers are experiencing these benefits across all
Industries
Workloads
Company Sizes

Time Inc. is going all-in on AWS, migrating five of its global data centers
to AWS. The company has already reduced costs by 75% across 80 web
properties that deliver more than 120 million impressions each month.

The Destination for Many Enterprises: All-in

Why are Media Customers migrating now?
-0.8%
-0.6%
-0.4%
-0.2%
0.0%
0.2%
0.4%
1-10 11-20 21-75 75-150 150+
Y/YChangein%ofTotalViewing
HoursCaptured
Network Groupings: Ranked in Order of C3 Hours Viewed
Y/Y change in % of total viewing hours captured (TTM thru Feb. 2016)
Top networks and tail networks
have gained share at the
expense of the middle.
Y/Y Change in Distribution of Viewing
Source: Pacific Crest, Rentrak 3/16

Trade capital expense
for variable expense
Pay for media you
store and process, as
you go
Benefit from massive
economies of scale
AWS can adapt to your media
storage and compute needs
Stop guessing capacity
Handle unpredictable and
bursty media needs
Increase speed and agility
Decrease time-to-market, test out
new approaches
Go global in minutes
Global availability
instantly, with no commit
Stop maintaining data centers
Focus your resources on your
media needs
Digital Media & the Cloud

Perfecting the Media Experience
Connecting viewers with content at massive scale

Three use cases:
Building a Better On-Ramp to the Cloud

coverage
coverage
SolutionChallenge
Benefit
Rapid delivery of content with the
flexibility to easily adopt new formats
and standards ensuring service
availability on all devices
Cloud-based resources provide elastic
video processing capacity with dynamic
scaling to absorb spikes in demand
Serve catch-up programming to millions
of users per day across 1,000
multiscreen device types
BBC USE CASE: DAILY CATCH-UP

Minimum: 5 nodes
Peak usage: 80 nodes
• 19k hours / month
• 4,200 steady state
Example daily Elemental Cloud usage

Excess capacity
• 13k hours capacity
• 6,600 hours unused
On-premises comparison

BBC Video Factory Workflow
•  Video Factory captures live broadcasts and sends to Amazon cloud storage
•  Processing jobs get picked up by idle transcoder or create new instance
•  Elemental Cloud processes multiple H.264 ABR video streams
•  Elemental Cloud ramps dynamically with processing demand on AWS EC2
Live TV
SOURCE CDN
AWS DataTransfer
STORAGE
AWS S3
ELASTIC VIDEO PROCESSINGDATA TRANSFER
AWS Direct Connect
iPLAYER DISPLAY DEVICES

coverage
coverage
Solution
Quickly and efficiently prepare 3,900+ hours of
live and catch-up World Cup coverage for
delivery to viewers on any OTT device
Challenge
Benefit
The platform provides an end-to-end second-
screen solution for live streaming feeds, multi-
angle content and VOD assets to sports fans
Elemental Cloud on AWS EC2 provided
encoding elasticity with the ability to reliably
deliver high quality, high resolution live
content across multiple streaming protocols
across the globe
Quickly and efficiently prepare 3,900+ hours
of live and catch-up World Cup coverage for
delivery to viewers on any OTT device
Case Study: Live Events for 2014 World Cup

• Peak Usage: 140 nodes
• 15k total usage hours
Elemental Cloud usage

• 111k hours capacity
• 96k hours unused
excess capacity
On-premises comparison

2014 World Cup Live Streaming Workflow
•  10Mbps live HLS input streams delivered from Rio to Dublin
•  Elemental Cloud services ingested up to 48 concurrent inputs
•  Each input converted to 9 ABR outputs, 2 thumbnails, and 1 RTMP feed
•  Content delivered to regional broadcasters via CDN
ELASTIC VIDEO PROCESSING
Live TV
STADIUMS FIBER
Accelerated
GLOBAL
Broadcasters
DISPLAY DEVICES
HLS Inputs to AWS S3
S3 STORAGE DELIVERY
AWS Data
Transfer

Case Study: Amazon Video Live Streaming

Satellite and
Fiber Network
SOURCE
LOAD BALANCER
DISPLAY DEVICES
CDN 2
CDN X
Amazon
CloudFront
ELEMENTAL CLOUD
LOAD BALANCER
AWS REGION 2
Direct
Connect
INGEST LOGIC
AWS REGION 1
Direct
Connect
INGEST LOGIC
ELEMENTAL CLOUD
Amazon
Redshift
Amazon
SQS
Amazon
EC2
Amazon
SNS
OTHER AWS SERVICES USED
Amazon
Route S3
Amazon Video Live Streaming Workflow

Improving CloudFront’s
Media Delivery Capabilities

AV’s Long Tail Demand Profile Presents a
Challenge to CDNs
More Popular Titles Less Popular Titles
%ofSessionswithouterrorsand
rebuffers
Other CDNs

Why doesn’t the traditional CDN work for long
tail media?
Limited storage
at the edge
Least recently
used eviction
policy
Media files are big
and getting bigger
Objects requested frequently
High cache hit ratios
Good playback experience
Objects requested infrequently
High cache miss ratios
Poor playback experience
(latency, rebuffers)

Solution: Build Infrastructure Optimized for
Throughput and Storage
Interconnect
Fabric
Tier 1:
Transit Layer
Tier 2:
Caching Layer
Border
Transit / Peers
Interconnect
Fabric
Border
Transit / Peers
Large-Object
Store
Large-Object
Store
Large-Object
Store
Backbone

Benefits
Benefits
Direct peering
with major ISPs in
multiple internet
exchange
facilities
Improved
Throughput
Better Caching Lower Costs
Petabytes of content
storage at the edge
Decouples storage
from network
capacity; scale each
separately as
demand warrants

Results: CloudFront winning traffic where we have deployed
new sites and raising the bar on quality
CloudFront Traffic GrowthCloudFront QoS Improvements
week1
week3
week5
week7
week9
week11
week13
week15
week17
week19
week21
week23
week25
week27
week29
week31
week33
week35
week37
PeakThroughput(Gbps)
Peak Throughput of Amazon Video
served via CloudFront
week1
week3
week5
week7
week9
week11
week13
week15
week17
week19
week21
week23
week25
week27
week29
week31
week33
week35
week37
rebuffers
Quality of Service of Amazon Video served
via CloudFront

Results: Dramatically improve performance on long tail
portion of content
More Popular Titles Less Popular Titles
rebuffers
CloudFront Other CDNs

Our relationship with AV also influenced other media
streaming specific improvements to CloudFront
Intelligent Pre-fetching
5 Mbps
2.5 Mbps
1 Mbps
512 Kbps
256 Kbps
Dynamic Manifest Support
CloudFront
Edge
Pre-fetch video fragments into cache at the
requested and adjacent bitrates to reduce
cache misses.
AV URL Vending
Service
Dynamic Manifest
Service
Media Fragments
Media
Fragments
Built support for requesting a dynamically
generated manifest to optimize bitrate
availability based on device to improve quality
of playback.
.m3u8

In Summary
The cloud enables media and entertainment companies to connect
premium content with viewers at massive scale
Elastic cloud platforms help:
•  On-demand applications cope with peak loads
•  Optimize live event workflows
•  24/7 live linear content with maximum resiliency
Media-optimized CDN offerings can improve performance and quality

Cloud Technology in the Media
Supply Chain, Advertising and
Analytics
Chris Blandy, EVP Technology Solutions, Fox Networks Engineering & Operations
Simon Eldridge, Chief Product Officer, SDVI Corporation
Joshua Rangsikitpho, Chief Technology Officer, True[X]
18th May 2016

Today’s Discussion
Why Cloud?
Industry Trends
SDVI
True[X]
Q & A

Why Cloud?
Agility
Time to Market
Pay-as-you-go
Cap Ex vs Op Ex
Enables “Software-Defined” platform future

Trends
Cloud innovation is outpacing traditional on-premise
solutions
Broadcast technology moving to IP
Rapid growth in non-linear/VOD consumption
Data & Analytics
Evolving advertising model

Fox NE&O at a Glance
•  NE&O underpins our broadcast and cable networks business
•  Supports 35 networks and 40k hours of live content annually
•  3,984 programs produced and ~330k hours of content played out per year across 3
NE&O managed production facilities
CreaJve
FuncJons
Clients
DistribuJon
Engineering &
FaciliJes
•  Fox Sports
•  FBC
•  FX/FXX/FXM
•  FXP
•  Fox Sports
•  FBC
•  FX/FXX/FXM
•  FXP
•  FBC/FOXNow
•  MyNetworkTV
•  MundoFOX
•  20th Dom. Synd
•  20th Int’l Synd
•  Fox TV Sta.ons
•  FX Suite/FXNow
•  NG Suite/NG TV
•  FS Racing
•  FS1/FS2
•  RSNs (14)
•  FCS (3)
•  Fox Soccer+
•  FSN Net Base
•  Big Ten
•  Fox Sports Go
•  FOXSports.com
•  Fox Deportes
Third Party Clients
•  FOX News/Business
•  Other FBC Aﬃliates
•  MVPDs
•  FNG / 21CF
Key Metric Los Angeles Woodlands Charlo[e Total
Produc.on Control Rooms
Supported:
10 - 3 13
Graphic Systems Supported: 105 - 30 135
Edit Systems: 221 - 24 245
Audio Edi.ng: 15 - 1 16
Master Control Rooms 24 39 - 63
Satellite Distribu.on Paths 46 36 - 82
Desktop Edi.ng/Media
Handling:
284 - 80 364
NE&O By Loca,on

Fox NE&O is a factory with raw content inputs and
varying distribution outputs
CreaJve
‒  Delivery Specs
‒  Schedules
‒  Program Planning
DistribuJon
‒  Schedules
‒  Commercial dub lists
‒  Logs
Strategy & Planning
1
ProducJon Content /
Prep
2
Live ProducJon
3
DistribuJon
4
InformaJon
Gathering/Prep
1
Content Intake/
Staging
2
Assembly/
Packaging
3
DistribuJon
4
MVPDs
Aﬃliates
3rd Party Pladorms
‒  Content
‒  Live Feeds
‒  Files
Inputs Inputs
‒  Commercials
‒  3rd Party Programs

NE&O’s Long Term 2020 Strategy
A B C
CreaJve DistribuJon
NE&O Currently Pursuing
Shib From Hardware-Based to
Sobware-Based Systems for
MulJ-Placorm DistribuJon
Develop Full Cloud Capability
For End-To-End NE&O
Processes
Complete MigraJon to
Cloud &
Dynamic Content
Assembly
Scale for Direct to
Consumer?
Phase 1 Phase 2 Phase 3 2020
FY15-FY16 FY16-FY18 FY17-FY19 FY20 & Beyond

NE&O Efficiency Benchmarks
1.8 1.6
1.1
1.0
0.8
0.7
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
2.0
2001 2006 FY 11 FY 12 FY 13 FY 14
Per Network Headcount
$1.0
$0.7
$0.6
$0.5
$0.2
$0.2
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
2001 2006 FY 11 FY 12 FY 13 FY 14
Per Network Cost
($ in millions)
Cable Networks OperaJons Labor Costs
# of Networks: 5 8 12 12 14 16
Cable Network Management Overhead Eﬃciency
# of Networks: 5 8 12 12 14 16
$1.0
$0.7
$0.6
$0.5
$0.2
$0.2
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
2001 2006 FY 11 FY 12 FY 13 FY 14
Per Network Cost
($ in millions)

Introducing SDVI
SDVI provides a suite of SaaS-based
infrastructure management applications
and services that enable dynamic
management of the 3rd Party Applications
and Resources required to publish
premium content to consumers, via
television or digital distribution channels.

What does SDVI solve?
•  Spin up or spin down media infrastructure in minutes
•  Shared versus dedicated infrastructure
•  Infrastructure resources on-demand
•  Best-in-class 3rd party applications, with no lock-in
•  Facilitates the move to opex for media supply chains
•  Accurate cost tracking and reports
•  Infrastructure analytics and modeling

Linear
Broadcast
Television &
Network Feeds
Video Content
and Metadata
(from suppliers)
Fox Broadcast Center
Los Angeles
Manual
Verification
Content
Normalization
Content
Captioning
Metadata
Systems
Content
Quality Check
Playout
Systems
Existing Content Factory

The SDVI Platform
SDVI Applications
•  Cloud-resident, workflow specific SDVI Applications that leverage the 3rd Party
Applications, SDVI Platform Services and virtualized infrastructure to address
common operational problems
SDVI Platform Services
•  Back-end SDVI services that provide functionality to the platform such as
resource management, analytics & optimization
SDVI Adapters
•  Connectors to 3rd Party Applications, and on or off premise processing, storage &
networking resources
3rd Party Applications
•  3rd Party Applications such as transcoding, file-based QC and network/ router
control
Infrastructure
•  The infrastructure includes processing, storage and networking resources which
may be located in private or public cloud, or on premise
SDVI
Applications
SDVI
Platform Services
SDVI
Adapters
3rd Party
Applications
Infrastructure

Infrastructure Management for the Media Supply Chain
Fox Broadcast Centre
Los Angeles
Content
Quality Check
Content
Normalization
Content
Captioning
Distribution-ready content
and BXF metadata
Future Distribution
Platforms
Single sign-on & 2-factor
authentication viaBypass Path
Manual Upload
Video Content
(from suppliers)
Customer Portal
(content suppliers)
Content
Metadata

Expected results of the migration
•  Reduced labor costs associated with supply chain
•  Increased operational resilience
•  Vanguard of ‘cloud-first’ strategy
•  Transition to pay as you go model, transparent pricing on
a unit cost basis
•  Elastically absorb peaks in volume
•  Leading the ecosystem of broadcast engineering tool
providers to software-defined, cloud ready solutions

true[X] is the gold standard for engagement advertising.
We deliver the most effective format to gain real
consumer attention and form meaningful brand
connections in the digital space.
Introducing True[X]
Joshua Rangsikitpho
Chief Technology Officer, True[X]
Responsible for:
• Ad technology
• Data engineering

Engagements
Your ad is full screen ad
without any competition
or distractions. It’s just
the consumer and your
message.
100% SOV
Your ad runs on the
most viewable ad
network, verified by
MOAT. You run an ad
and people really see it.
It is that simple.
100%
Viewable
This is guaranteed
fraud-free engagement.
Only real humans with
real eyes and real ears
interact with your brand.
100% Bot
Free
Consumers initiate the
brand experience, which
means they only see your
ad if they choose to. The
most meaningful
interactions happen when
both parties agree to
engage.
100%
Consumer
Opt-in

Engagement Serving Platform
Load balancer distributed traffic across multiple
availability zones (ELB, EC2)
AutoScaling + Scheduled scaleups for live events. Stress
tested to 20k requests/second. (ELB, EC2, AutoScaling
Groups)
All system performance is tracked and anomalies
trigger alerts with pre-defined escalation paths
(Cloudwatch, Sensu, Pagerduty)
Elastic Scale
Monitored
Highly Available

Audience
Data collected directly on the Fox (ie. CRM, subscription data)
Party Data
Data offered by external data collection companies
(ie. behaviorally modeled data)
Data collected by the advertiser (ie. purchase history)
1st1st
Party Data
2nd
Party Data
3r
d

Audience Platform
Multiple AZs via synchronous data replication (DynamoDb)
Highly Available Data Backend
Real Time Targeting
Data pipeline loads external data sets into internal DMP (EMR)
1st, 2nd and 3rd Party Data Ingest
Data backend supports dynamic scaling (DynamoDb)

Analytics
Campaign
Performance
Brand lift metrics
determined through
surveys
Brand Lift
All user interactions within
the engagement (ie. mouse
click/movement,
demographic distribution,
frequency)
Viewership and
monetization health
across the Fox
ecosystem
Fox digital
performance

Analytics Platform
Flexible, fault tolerant connection between ad serving and
data layer (SQS, Aurora)
Simple, SQL enabled data warehouse for adhoc analysis
and visualization layers (Redshift, Tableau)
Highly scaleable and cost effective analytics engine
supporting complex data extractions and transformations
(Spark, EMR, Spot Instances)
Big Data Analysis
Big Data Processing
Resilient Data Pipe

WGBH Chief Technology Officer - Stacey Decker

§  Spend the time to understand your problems
ü  What is costing so much money?
ü  Where are your roadblocks?
ü  Are we structured properly?
ü  What are the organizations strategies?
§  How can technology investments be realized?
What's not working? Why…..

207
WGBH CONFIDENTIAL
Set a Strategy….
Goals
Objectives
§  Create efficiencies in the PBS system
§  Retain local control of content and distribution
§  Technology that prepares for the future
§  Content, anytime, on any device
§  Redundant and high availability (Accessible)
§  Reduce local expenses
§  Leverage cloud computing and network services

WGBH and Sony create PMM
•  Public Private
Partnership
•  Created for Public
Media
•  Service Orientated
•  Strong Vendor
Partners

Major functions
•  Processes RT & NRT files
(Transcode/rewrap, QC and
metadata entry)
•  Transfers files to Sony Cloud
•  Manages overall health of system
(NOC, node and connectivity to Ci)
Network Operations Center

Crispin/Harmonic workflow roles
•  Manage real-time recordings via
Harmonic
Amberfin/Digimetrics workflow roles
•  Rewrap content to AS03 specs
•  Provide auto and manual QC
Aspera file acceleration workflow roles
•  Manage content uploads to Ci

NOC operators workflow roles
•  Perform manual QC and logging as required
•  Oversee health of end-to-end PMM system

Your PMM node
Major functions
•  Receives information on available assets
from cloud
•  Automatically downloads the required
content – based on your unique schedule
•  Provides approx. 30 days of local node
storage
•  Supports local ingest from file, tape and
satellite
•  Utilizes local PBS station services
platforms

§  Crispin/Harmonic workflow roles
–  Automate real-time play-out &
recordings via Harmonic, as well as
live switching when needed
§  Ci workflow roles
–  Provide online content storage and
services including MAM functions
Your PMM node

§  Benefits to a station
–  No need for costly dedicated fiber
–  Automatically downloads the required
national content — based on your
schedule
–  Inclusive branding software providing
ability to air local snipes, lower thirds,
bugs, etc.
–  Disaster preparation — multiple days
of content stored in node
Your PMM node

PMM timeline to date
§  Proof of concept to live-on air in less than a year

218
CPB recommends JMC solutions

Major functions today
§  Creates multiple proxies
§  National content stored reducing
duplication
§  Living archive that can be accessed
and managed
§  Content sharing and collaboration
PMM Ci Cloud

Where will the take us ???
§  Cloud based services
–  Closed Captioning
–  Cloud editing
–  Social tools
–  Data driven distribution
–  Emotionally driven content
PMM Ci Cloud

§  Determine your problems…..
§  Set your goals (what are you trying to accomplish)
§  Good project management is key
§  Work before the work (storage strategies)
§  Leverages existing relationships with “the good ones”
§  Don’t be afraid to pivot
Project highlights

Sony | Ci Media Cloud Platform

Connects Teams, Facilities and Systems
Broadcast
Facility, Post
House, Vendors.
Traffic,
Automation,
OVP, MAM,
etc.
Team NYC
Workspace

Real-time contribution, collaboration, secure
delivery and content processing for media
workflows
Shoot + Acquire Pack + ShipRough Cut + Review Integrate + Orchestrate

Automate and Simplify Redundant Tasks
Validate
Extract
Metadata
Transcode
Encrypt
Index
Notify
CDN
Store &
Archive
Caption
Transform

Ci Workspace gives you total
access every step of the way.

Common Workflows
Collaboration
Upload
Workspace +
VideoReview &
RoughCut
Send MediaBoxes
Editorial
Upload
Create edit-ready
proxies
Auto-deliver to
facility
DR copy archived
Content Prep
Upload
Transcode
QC
Caption Transform
Pull to air

100’s Terabytes processed every month
Multiple Petabytes being managed
In April…
6000 hours of video ingested (Peak was 50,000 hours)
200,000 images ingested
50,000 MediaBoxes sent
Built on AWS natively for scale

Scalability with Controls
Intelligent and tunable scaling limits per customer
Spot instances when appropriate
Optional features enabled per Workspace

Some Customer Platform Examples

Customer Examples
Who:
Largest independent station group of major affiliates in top
25 markets with 46 stations
What:
All syndicated programming flows thru Ci where it is
prepped for QC and pulled to air by each station.

Customer Examples
Who:
Motion Picture, Television,
Digital Studio
What:
Built their next generation DAM on top of Ci. “Runner”
used by all divisions of the company. Archived > 2PB of
content with Ci.

Customer Examples
Who:
Fan engagement for modern sports organizations
What:
Built their FanCam experience on top of Ci. User
Generated content is uploaded to Ci, curated by operations
and pushed to in stadium displays

Customer Examples
Who:
JV with Library of Congress/WGBH Archives
What:
40,000 hours of broadcast content ingested into Ci and
integrated with their customer portal

In Summary
Ci leverages AWS to eliminate constraints and provide
customers with a simple on-ramp to cloud
Our goal is to enable media workflow at scale with simple
integration capabilities
More at: http://sonymcs.com

Content Publishing
v
Acquisition
DAM & Archive
Media Supply Chain
Publishing
Analytics
OTT
VFX & NLE

5/18/2016
Shaown Nandi
VP, Head of Infrastructure and Cloud

CLOUD TRANSFORMATION JOURNEY
Save $100 Million annually
Reduce from 50 data centers globally to 6
75% of computational power in the Cloud
AUDACIOUS GOALS SET IN FY14 BY
NEWS CORP
Increase in AWS instances
400%
Dow Jones cloud
compute
53%

ReplicateTrue Lift and Shift
ReHostUpdate Infrastructure (OS / DB / MW)
ReFactorRedesign to Cloud Native, leverage PaaS
RemediateMinor Application Changes, CI/CD Pipeline
Cloud Migration starts with an Operating Model

Multi-modal Operations
Be Proactive in Building Relationships!
“Automated Efficiency” allows non-DevOps
apps the ability to leverage the cloud to be
more scalable & resilient while reducing cost
Legacy
Model
Digital AppsTransformin
g

Building a new ordering process on AWS

Digital Advertising and Content
Monetization
Dmitri Tchikatilov, Business Development
Amazon Web Services

Content Monetization Trends
Web
•  Content
discovery
platforms
•  Improved
Mobile Web
•  Traditional
Display
spend is
declining
Video
•  Ad Spend
Desktop $5B
Mobile $5B
•  Subscription
Spend $5B
•  US Mobile
Video is up
41% (2016)
Mobile
•  Mobile ad
spend up
50%
•  Search
•  Social
•  Video
All numbers US – courtesy of eMarketer

Digital Content Strategy and Monetization
Content
Strategy
Content
Creation
&
Lifecycle
Content
Delivery
PaymentsAnalytics
Ad
Revenue

Where Does Cloud Make a Difference?
Paid subscribers
registered
identifiable
anonymous
Integration with 3rd parties
Prospecting, retargeting
Content recommendations
Optimized user experience
Premium content
Content control and distribution
User cross sell, lifetime value, churn
DataInsights

Advertiser
Solutions
Ad Networks
and Exchanges
Publisher
Solutions
Content
Publishers
Brands
and
Marketers
Data Providers
Digital Advertising Industry Scope for AWS
Industry Scope

”
“ •  Decided to migrate its brands and
data centers to AWS cloud
•  Worked with AWS tools and partners
to ensure security of customer data
•  Found successful solutions for wide
range of security challenges
•  AWS tools and solutions expected to
save millions in security cost savings
Time Inc. All-in on AWS
Time Inc. is a leading global media and entertainment
company. It is based in New York City.
AWS gives us the environment to
be 100% ready as we complete
our move to the cloud.
Keith O’Sullivan
Vice President, Global Information Security
Time Inc.
”
“

”
“ •  3 months project
•  reduced costs by 40% and increased
operational performance by 30-40%
•  over 500 servers
•  one petabyte of storage
•  various mission critical applications
(such as HR, Legal, and Sales)
•  over 100 database servers
Conde Nast: All-in on AWS
AWS enables the business to
create content better and
faster... We can also adapt
as we need.
Joe Simon
EVP-CTO,
Conde Nast

”
“
Hearst: 30 TB of Clickstream Data Daily on AWS
Hearst is one of the world’s largest media and
information companies, with more than 360
businesses.
I don’t know how we could
have made our clickstream
data pipeline work without
Amazon Kinesis.
•  Needed to develop a platform to analyze
real-time clickstream events and trending
content.
•  Uses Amazon Kinesis Streams and Amazon
Kinesis Firehose to transmit 30 TB of daily
clickstream data.
•  Processes data from more than 300
websites.
•  Delivers clickstream data to editors in
minutes.
•  Increases recirculation of trending content by
more than 25 percent.
Peter Jaffe
Data Scientist,
Hearst Corporation
”
“

AWS Data Pipeline
Buzzing API
API
Ready
Data
Amazon
Kinesis
S3 Storage
Node.JS
App- ProxyUsers to
Hearst
Properties
Clickstream
Data Science
Application
Amazon Redshift
ETL on EMR
100 seconds
1G/day
30 seconds
5GB/day
5 seconds
1G/day
Milliseconds
100GB/day
LATENCY
THROUGHPUT Models
Agg Data

”
“
Mobile Application Monetization
Inneractive is a mobile ad exchange that
provides technologies for the buying and selling
of mobile advertising space.
The company has saved tens
of thousands of dollars. That’s
between 20 and 30 percent of
our total monthly AWS bill.
•  Mobile Ad Exchange
•  450 million unique users per month
•  15–20 terabytes of raw data each day
•  Uses EC2 Spot Market to reduce the cost –
partner solution by Spotiinst
•  Uses Amazon Redshift for data analytics
Gal Aviv
Research & Development Group Manager
”
“

”
“
Mobile Monetization - Local Advertising
Localytics is a provider of mobile application
monetization solutions
AWS helps us get new
services to our customers
faster. For a startup, faster
time to market is key.
ü  Mobile engagement and analytics platform
ü  37,000 apps
ü  3B devices worldwide
ü  AWS Kinesis, Lambda
Mohit Dilawari
Director of Engineering
”
“

Latest Developments - Big Data on AWS
Analysis of streaming data
Apache Spark streaming, Kinesis
Shorter time to insight
Serverless and event-driven
architectures
Shorter time to market
Data processing and machine learning
in the same framework (Spark, Flink)Agility & flexibility

New Ad Technologies: In Image
New advertising formats IN-IMAGE
ü  400M daily visitors across 2,000
premium publishers
ü  1 billion events (approximately 6 TB
of data) every day.
“With AWS, we can smoothly process billions of
events daily with 24/7 reliability, and can scale
quickly to meet spikes in demand...”
Ken Weiner Chief Technology Officer

“We run the RTB platform on more than 2,500
machines, approximately eight hours a day globally, at
a cost of less than $0.05 per day per machine...”
“Because we’re running on AWS, we’re able to focus
95 percent of our staff on new product development.
Using AWS allows us to focus on innovating our
platform and solving customer problems.”
Valentino Volonghi, CTO AdRoll
Efficiency & Scale: Enabling Real Time Bidding

AWS Regions as Centers of Gravity
AdverJser
Ad
Exchange
Ad
Network
Publisher
Ad
Network
Ad
Network
Ad
Network
AdverJser
Publisher
Benefits:
ü  Lower latency
ü  Lower traffic costs
ü  Large scale secure
B2B data sharing
High Growth in
ü  Mobile
ü  Video

What's dangerous is not to evolve...
Jeff Bezos

Thank You
Learn more at aws.amazon.com/digital-media
For follow up, feedback and questions contact:
Ian McPherson – ianmcp@amazon.com

2016 AWS Media & Entertainment Cloud Symposium - New York, NY: May 18, 2016

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2016 AWS Media & Entertainment Cloud Symposium - New York, NY: May 18, 2016