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1
CREATIVE THINKING
• How Einstein and Picasso did it
• Analyses the definition,
• Are there any rules?
• Look for other definition
• Do not accept other people
definition they may be wrong
2
The process of having original
ideas that have value.
It is to think differently,
unconventionally or from a new
perspective.
Story: The Girl and the Pebble
3
We cannot solve our problems with the same
thinking we used when we created them.
-Albert Einstein
A SIMPLE EXAMPLE: ASSOCIATE THUMB
• Why did the associate damage his thumb?
-Because his thumb get caught in the conveyor.
• Why his thumb did get caught in the conveyor?
-Because he was chasing his bag, which was on the running conveyor.
• Why did he chase the bag?
-Because he placed his bag on the conveyor, but then it turn on unexpectedly.
• Why was his bag on the conveyor?
-Because he use conveyor as a table
4
AFTERMATH
• Now we have multiple design opportunities
• Cover up pinch points in the conveyor
• Improve safety policy/procedures.
• Change the control system so that the conveyor will not turn unexpectedly
• Add a warning indicator
• The facility needs more table
5
LIMITATIONS: WE DO NOT SEE THE WORLD AS IT IS, WE SEE IT AS WE ARE :
6
7
A Duck or a
Rabbit ?
HOW TO CHANGE
• Talk to peoples in different fields
• Step sideways and see other angles
• Try something new
• Take risk
• Accept failures
• Questions Assumptions
• Day dream
• Give ideas time to grow
• Consider all possibilities
8
Connect all nine dots using only four straight lines, without
lifting your pencil and without retracing any lines.
9
Assumptions
. . .
. . .
. . .
Outside the box puzzle.
ASSUMPTIONS
• What other assumptions have you made about the puzzle?
• I cannot fold the piece of paper
• I can only use a pencil.(How about a thick paintbrush)
• The only way to connect dots is to draw lines
10
LATERAL THINKING
11
• Term by Edward de Bono, a physician and inventor in 1967 to describe a
kind of out-of-the-box reasoning and critical analysis of scenarios that call
for more than just typical step-by-step logic to solve.
• Lateral thinking is related to creative problem solving and
critical thinking, all valuable skills to have, and applicable
to more than just creative or scientific endeavors.
LATERAL THINKING QUESTIONS
12
• Someone falls out of a thirty story building, but lives. With luck and their landing pad not
being factors, how could they have survived the fall?
• What weighs more – 100 pounds of feathers, or 100 pounds of quarters?
• If you were alone in a dark cabin, with only one match and a lamp, a fireplace, and a
candle to choose from, which would you light first?
Examples
• Interviewer ordered a cup of coffee for the candidate. Coffee arrived kept
before the candidate, and then he was asked,
..What is before you?
He replied “T”
• The interviewer asks to the candidate” this is your last question of the interview.
Please tell the exact position of the center of the table where he kept your files”.
• Thinking outside the box need not to be for an interview, it could be just you, it
reveals emotional intelligence more than anything.
13
THE BOX
• That much talked about, habit forming, mind crunching, option
limiting, six sided, culturally repressive that keep the genius within
you imprisoned.
• Why all that fuss about a box? Boxes are not bad are they?”
Chocolates come in boxes, so do birthday gifts and scrabble and
diamond rings.
 Boxes : Protect
 Boxes : Contain
 Boxes : Convey
14
BOXES ALSO..
o Boxes : Confine
o Boxes : Constrain
o Boxes : Separate
o Boxes : Limit
Especially when what’s contained within them does not want to be there
• What is so called box is actually made of?
• Opinions vary of course, but it is made of something, and so to get the conversation
rolling we will suggest 6 things it is made of – four for the side and one for the top
and bottom..
15
WHAT THE BOX IS MADE UP OF ?
16
1. Limiting Assumption
• False Conclusions
• Questionable Hypotheses
• Misinterpretation of data
• Artificial lines drawn in the sand
2. Addiction to the Status Quo
• Fear of change
• Conventionality
• Playing it safe
• Defaulting to “the way it’s always been”
17
3. Hyper- Rational
• Over-dependence on left brain
• Analysis paralysis
• Excessive use of logic and linearity
• Premature evaluation
4. Tunnel Vision
• Narrow mindedness
• Inability to see new connections
• Mental isolations
• Silo – it is
• Tunnel vision means you are so focused on one object/goal/mindset that you do not
see the other possibilities.
5. Intolerance for Ambiguity
• Setting for the first right idea
• Excessive need for certainty
• Impatience with process
• Discomfort with transition and chaos
6. No Intrinsic Motivation
• Out of touch from your own fascinations
• Lack of inspiration
• Inertia and lethargy
• Good soldier
18
Of course, no matter how you describe the box, the challenge remain: getting
out and so to you going, choose the one side that bugs you the most and
commit top one thing you will do to go beyond it.
• Limiting Assumption
• Addiction to the status Quo
• Hyper rationality
• Tunnel vision
• Intolerance for ambiguity
• No intrinsic Motivation
19
HOW TO IMPROVE CREATIVITY
20
1. Change your space. It's important to get away from all the typical routines
in order to foster creativity. The idea of changing it up is a common one
amongst successful and creative thinkers. This means that you either create a
specific ritual around creativity, or that you simply find a way to take a break.
• Take a shower
• Go for a walk
• Distance yourself from normal routine
21
2. Brainstorm
Throwing out tons of different ideas, especially ideas that might seem slightly off-the-wall can
be a great idea to pick out a few really good ideas.
Brainstorming helps to open up your thinking so that you aren't stuck in the same old thought
patterns.
• The brainstorming stage isn't about what is or isn't feasible.
• Avoid limiting yourself when you're brainstorming.
• This is the time when all ideas are welcome, no matter how silly or unworkable they
sound.
• If you start limiting yourself during this stage of the thinking game, you aren't going
to progress very far.
22
3. Re-conceptualize the Problem
I. Part of finding creative solutions and ideas stems from looking at the problem
or project in a new way. Looking at something in a ‘new way’ allows you to
look at new possible solutions that you might not otherwise have considered.
II. Fortunately, there are some concrete aids to re-conceptualizing that you
can drawn on.
Turn the Problem Upside Down. This can be done literally or figuratively; turning a
picture upside down can actually make it easier to draw.
Work Backwards. Sometimes what you need is to focus on the solution first, and build
backwards from that solution.
23
4. Daydream
Daydreaming helps you to make connections and form patterns and recall
information.
• This is key when you're thinking outside the box, because daydreaming
can help you make connections that you might not otherwise have
considered.
• So often your best ideas seem to come out of nowhere while you're
daydreaming.
Give yourself time to daydream. Turn off electronics
You can daydream while on that walk, or in the shower (this is one reason
taking time to go for a walk or shower can be so conducive to creative
thinking). Daydream in the morning before you have to get up, or at night
before you fall asleep.
24
6. Consider the Worst Case Scenario
Fear is what holds back creativity.
Fear is what makes you stick the paths that you know the best.
When you consider the worst case scenario not only can you plan for it, but
you can also convince yourself that the worst case scenario isn't bad enough
that you shouldn't try.
25
5. Set Parameters
• Sometimes if you're having difficulty thinking outside the box, it's time to
give yourself some basic parameters.
• This may seem like it would hinder creativity, but if you set the right
parameters you'll find that it can actually open things up for you.
Starting too broad can put too much pressure on you. You're still asking open
questions and still considering a wide variety of options, but you're anchoring your
ideas to a specific question or task. This will help you come up with more specific
ideas.
Or you could tell yourself that you have to rewrite a scene in your story only now
the character doesn't have access to their magic. How are they going to get out of
the situation?
AND THEN WHAT HAPPENED TO THE GIRL…
26
27

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Think Outside the Box

  • 1. 1
  • 2. CREATIVE THINKING • How Einstein and Picasso did it • Analyses the definition, • Are there any rules? • Look for other definition • Do not accept other people definition they may be wrong 2 The process of having original ideas that have value. It is to think differently, unconventionally or from a new perspective. Story: The Girl and the Pebble
  • 3. 3 We cannot solve our problems with the same thinking we used when we created them. -Albert Einstein
  • 4. A SIMPLE EXAMPLE: ASSOCIATE THUMB • Why did the associate damage his thumb? -Because his thumb get caught in the conveyor. • Why his thumb did get caught in the conveyor? -Because he was chasing his bag, which was on the running conveyor. • Why did he chase the bag? -Because he placed his bag on the conveyor, but then it turn on unexpectedly. • Why was his bag on the conveyor? -Because he use conveyor as a table 4
  • 5. AFTERMATH • Now we have multiple design opportunities • Cover up pinch points in the conveyor • Improve safety policy/procedures. • Change the control system so that the conveyor will not turn unexpectedly • Add a warning indicator • The facility needs more table 5
  • 6. LIMITATIONS: WE DO NOT SEE THE WORLD AS IT IS, WE SEE IT AS WE ARE : 6
  • 7. 7 A Duck or a Rabbit ?
  • 8. HOW TO CHANGE • Talk to peoples in different fields • Step sideways and see other angles • Try something new • Take risk • Accept failures • Questions Assumptions • Day dream • Give ideas time to grow • Consider all possibilities 8
  • 9. Connect all nine dots using only four straight lines, without lifting your pencil and without retracing any lines. 9 Assumptions . . . . . . . . . Outside the box puzzle.
  • 10. ASSUMPTIONS • What other assumptions have you made about the puzzle? • I cannot fold the piece of paper • I can only use a pencil.(How about a thick paintbrush) • The only way to connect dots is to draw lines 10
  • 11. LATERAL THINKING 11 • Term by Edward de Bono, a physician and inventor in 1967 to describe a kind of out-of-the-box reasoning and critical analysis of scenarios that call for more than just typical step-by-step logic to solve. • Lateral thinking is related to creative problem solving and critical thinking, all valuable skills to have, and applicable to more than just creative or scientific endeavors.
  • 12. LATERAL THINKING QUESTIONS 12 • Someone falls out of a thirty story building, but lives. With luck and their landing pad not being factors, how could they have survived the fall? • What weighs more – 100 pounds of feathers, or 100 pounds of quarters? • If you were alone in a dark cabin, with only one match and a lamp, a fireplace, and a candle to choose from, which would you light first?
  • 13. Examples • Interviewer ordered a cup of coffee for the candidate. Coffee arrived kept before the candidate, and then he was asked, ..What is before you? He replied “T” • The interviewer asks to the candidate” this is your last question of the interview. Please tell the exact position of the center of the table where he kept your files”. • Thinking outside the box need not to be for an interview, it could be just you, it reveals emotional intelligence more than anything. 13
  • 14. THE BOX • That much talked about, habit forming, mind crunching, option limiting, six sided, culturally repressive that keep the genius within you imprisoned. • Why all that fuss about a box? Boxes are not bad are they?” Chocolates come in boxes, so do birthday gifts and scrabble and diamond rings.  Boxes : Protect  Boxes : Contain  Boxes : Convey 14
  • 15. BOXES ALSO.. o Boxes : Confine o Boxes : Constrain o Boxes : Separate o Boxes : Limit Especially when what’s contained within them does not want to be there • What is so called box is actually made of? • Opinions vary of course, but it is made of something, and so to get the conversation rolling we will suggest 6 things it is made of – four for the side and one for the top and bottom.. 15
  • 16. WHAT THE BOX IS MADE UP OF ? 16 1. Limiting Assumption • False Conclusions • Questionable Hypotheses • Misinterpretation of data • Artificial lines drawn in the sand 2. Addiction to the Status Quo • Fear of change • Conventionality • Playing it safe • Defaulting to “the way it’s always been”
  • 17. 17 3. Hyper- Rational • Over-dependence on left brain • Analysis paralysis • Excessive use of logic and linearity • Premature evaluation 4. Tunnel Vision • Narrow mindedness • Inability to see new connections • Mental isolations • Silo – it is • Tunnel vision means you are so focused on one object/goal/mindset that you do not see the other possibilities.
  • 18. 5. Intolerance for Ambiguity • Setting for the first right idea • Excessive need for certainty • Impatience with process • Discomfort with transition and chaos 6. No Intrinsic Motivation • Out of touch from your own fascinations • Lack of inspiration • Inertia and lethargy • Good soldier 18
  • 19. Of course, no matter how you describe the box, the challenge remain: getting out and so to you going, choose the one side that bugs you the most and commit top one thing you will do to go beyond it. • Limiting Assumption • Addiction to the status Quo • Hyper rationality • Tunnel vision • Intolerance for ambiguity • No intrinsic Motivation 19
  • 20. HOW TO IMPROVE CREATIVITY 20 1. Change your space. It's important to get away from all the typical routines in order to foster creativity. The idea of changing it up is a common one amongst successful and creative thinkers. This means that you either create a specific ritual around creativity, or that you simply find a way to take a break. • Take a shower • Go for a walk • Distance yourself from normal routine
  • 21. 21 2. Brainstorm Throwing out tons of different ideas, especially ideas that might seem slightly off-the-wall can be a great idea to pick out a few really good ideas. Brainstorming helps to open up your thinking so that you aren't stuck in the same old thought patterns. • The brainstorming stage isn't about what is or isn't feasible. • Avoid limiting yourself when you're brainstorming. • This is the time when all ideas are welcome, no matter how silly or unworkable they sound. • If you start limiting yourself during this stage of the thinking game, you aren't going to progress very far.
  • 22. 22 3. Re-conceptualize the Problem I. Part of finding creative solutions and ideas stems from looking at the problem or project in a new way. Looking at something in a ‘new way’ allows you to look at new possible solutions that you might not otherwise have considered. II. Fortunately, there are some concrete aids to re-conceptualizing that you can drawn on. Turn the Problem Upside Down. This can be done literally or figuratively; turning a picture upside down can actually make it easier to draw. Work Backwards. Sometimes what you need is to focus on the solution first, and build backwards from that solution.
  • 23. 23 4. Daydream Daydreaming helps you to make connections and form patterns and recall information. • This is key when you're thinking outside the box, because daydreaming can help you make connections that you might not otherwise have considered. • So often your best ideas seem to come out of nowhere while you're daydreaming. Give yourself time to daydream. Turn off electronics You can daydream while on that walk, or in the shower (this is one reason taking time to go for a walk or shower can be so conducive to creative thinking). Daydream in the morning before you have to get up, or at night before you fall asleep.
  • 24. 24 6. Consider the Worst Case Scenario Fear is what holds back creativity. Fear is what makes you stick the paths that you know the best. When you consider the worst case scenario not only can you plan for it, but you can also convince yourself that the worst case scenario isn't bad enough that you shouldn't try.
  • 25. 25 5. Set Parameters • Sometimes if you're having difficulty thinking outside the box, it's time to give yourself some basic parameters. • This may seem like it would hinder creativity, but if you set the right parameters you'll find that it can actually open things up for you. Starting too broad can put too much pressure on you. You're still asking open questions and still considering a wide variety of options, but you're anchoring your ideas to a specific question or task. This will help you come up with more specific ideas. Or you could tell yourself that you have to rewrite a scene in your story only now the character doesn't have access to their magic. How are they going to get out of the situation?
  • 26. AND THEN WHAT HAPPENED TO THE GIRL… 26
  • 27. 27

Editor's Notes

  1. So how do you improve your creative problem solving skills? Simply review the lateral thinking questions in this guide and refer to the very end of the article for answers. When we examine lateral thinking questions and scenarios, we’re forcing our minds to think critically about things that we might otherwise dismiss or fail to understand completely. In these challenges, our critical thinking strengthens. What is Lateral Thinking? Before we dive into the lateral thinking questions, it’s important to know exactly what lateral thinking is, and how it differs from critical thinking. While lateral thinking is certainly “critical,” as a specific train of thought, it is not the same as what we call “critical thinking.” According to de Bono himself, while critical thinking is about examining the pieces in play in any given scenario, lateral thinking is about rejecting the “status quo” of ideas and conceiving entirely new ways of looking at a problem. It’s about bringing new pieces into the puzzle, rather than just working with what you have.
  2. Lateral Thinking Questions: Answers The person fell out of the first-story window. A critical thinker might try to identify possible landing pads that would allow survival of a thirty-story fall, but the lateral thinker will realize that the story did not specify what floor the person fell out of. They can safely, within the logic of the story, conclude that the person fell out of a ground floor window. The last person took the carton with the egg inside. This question challenges our ability to break outside of patterns, and introduce concepts not provided in the context of the story. Since everyone else in the story takes a single egg, the last person taking the whole carton is a new, but not impossible, scenario that the lateral thinker must conceive. Two feet. If the ocean rises, so will the boat, and the amount of ladder under the water will remain the same. A critical thinker might be tempted to work out the math in this obvious trick question, but a lateral thinker will spot the attempt at misconstruction. One – the dead bird that the farmer shot. This is another trick question. Some people might want to answer seven, since the farmer only shot one bird, while others might want to twist the story and suggest the farmer indirectly killed the others while just firing a single bullet. The correct answer is one, because after the farmer fires a single shot, the other birds fly away, startled. They weigh the same – 100 pounds. This question is meant to trick the uncritical and unobservant listener from thinking that the material of the object affects its weight, even if there are 100 pounds of each. You would light the match first. Without it, you couldn’t light any of the other appliances. This is another question that encourages the thinker to break free of assumed patterns and think outside the box.
  3. The visual description is a good example. Think of how your vision is limited if you are in a tunnel. You can see the entrance and the exit, but nothing else. Compare that to your vision at the top of a hill where you see 360 degrees. You can use this expression, 'tunnel vision', in many different contexts. Like if someone in LoL has a certain build which has a lot of armor items, and every game this player rushes to build those armor items. If he still does this when he plays against an AP heavy team you could say he is suffering from tunnel vision, not seeing the usefulness of other builds because he is so focused on getting to his armor items.  A similar expression is that someone 'has blinders on', meaning they only see their goal, and nothing else. This is also a visual expression, in this case not referring to tunnels but to horses. In order to not make horses panic in busy environments the horse's owner will put 'blinders' on a horse, blinders go on the left and right side of the horse's head - blocking the horse's peripheral vision. This way the horse can only see what is directly in front of it, and is not distracted by things to either side. You could say that a horse with blinders on is suffering from tunnel vison
  4. For example: say you get stuck while writing your new story. Instead of obsessing over the next stage of the story, start thinking throwing out ideas for what might happen next, or how the story might progress if there were no boundaries on what you could write (even if you needed to change the ending to make the story possible).
  5. Turn the problem upside down For example, if you're writing a book and you can't figure out how to get the protagonist to a certain spot in the story, ask yourself "does this character actually need to be the protagonist? how would the story work with a different character as protagonist? or more than one character?"). Work backwards For example: say you work in the advertising position at a newspaper. The paper is losing money because it hasn't been getting enough ads. Start from the final, best outcome (having lots of the right kind of ads). Work backwards by contacting the types of businesses and groups that can provide the best, most cost-effective ads.
  6. For the ad person example: you might consider what will happen if you try to implement a creative new scheme to offer incentives for long-time advertising partners (like better placement in the layout, a full color ad for a reduced price, etc.). Perhaps the worst that could happen is that no one takes the offer, or that you lose money because of it. Come up with plans for how you might deal with these potential setbacks. For the novel-writing example: your worst case scenario might be that no publisher or agent wants to market your novel because what they actually want is a clone of the latest YA bestseller.
  7. As another example: instead of asking yourself "how can I make my young adult novel different than the others on the market?" you consider more specific parts of the story: "who is the main character? is this main character just like every other main character (white, heterosexual, pretty but doesn't know it?)?" or if it's a fantasy novel "what is the magic system like? is it the vague paganesque, witchy magic that is popping up all over the YA section?" For example: instead of saying "how can I increase ad sales" ask questions like "how can I encourage ad growth from businesses in the community? what can I do to make ads in our paper seem like a good option?" or "how can I target the businesses most likely to place ads in our paper?" or "what compensations can I use to encourage businesses to advertise?"