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[Report] The State of Social Business 2013: The Maturing of Social Media into Social Business

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Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is …

Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.

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  • @Altimeter, do you think that in subsequent studies that you could also survey other business demographics such as 20-50, 50-100, 100--500. globally.

    In USA 500-1000 is a large business. In other countries like Australia and NZ the size of a mid sized and large sized business is MUCH smaller.

    As we enter a time of increasing numbers of businesses adding Social Business, we need a more comprehensive view of Social Business and therefore the application of survey info applicable beyond USA.
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  • Intranet Manager for a global biotechnology company at Amgen. friv 2
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  • @Altimeter can you also clarify if the companies included are a Worldwide representation or just the US? Thank you!
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  • must be blind cannot see a download link not a lover of slides
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  • the PDF download is half indecipherable. Can't read any headlines or half the charts. :(
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