2. AGENDA
• S.W.O.T.-Analysis
• New Product
• Percentage of Company Sales
• Advertisement
• Mission statement
• Values and culture
• Summary
3. S.W.O.T-ANALYSIS
• Strengths:
Very experienced in the market of cosmetics
Large R&D Department
• Weaknesses:
Not anticipatory of future trends
Too old fashioned
• Opportunities:
Enter a new market / target group
Underestimation by competitors / Regain market share
• Threats:
Customers
Competitors
4. SKIN CARE
• Self-tanning depilatory crème
• Target group: Teenagers and young women
• Why a new Product?
New Market, target group
Combination of two desirable skin characteristics
Rebuild and improve image
improve sales and fuel global growth
+ =
7. ADVERTISEMENT
• THE NEW SKIN CARE LINE YOU MUST
HAVE. New from Hazel Cosmetics, Self-
tanning depilatory crème! Are you a
teenager or adolescent woman, and do you
have a pale skin? Then the new self-tanning
depilatory crème is perfect for you! The
crème will give your skin a sun-kissed glow and
makes you look more beatiful then you already
are. Everyone will notice how beatiful you are
with a beatiful skin, in all the season of the
year. Buy our product and help us to make the
world an even more beautiful place then it
already is.
8. MISSION STATEMENT
• Human beings are graceful
• High quality products highlight this grace
• Prettify the planet
Make the world a more beautiful place
9. WHAT WE WANT TO ACCOMPLISH
• Bring joy and happiness to people
• Being a responsible company
• Being a force in the fight for human rights
• Acquiring a steady profit to secure workplaces
10. OUR VALUES AND CULTURE
• Sustainability:
Responsibility towards customers/employees
Workplaces/Save use of product without side effects
• Diversity:
Individualism of every person
Offer a broad product range
• Passion:
Proud of our Job to make people more beautiful
Employees need to be passionate
Reward system
11. SUMMARY
• Self-tanning depilatory crème
• Advertisement
• Make the world a more beautiful place
• Sustainability, Diversity, Passion
